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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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The Sharing Age

The Sharing Age | Digital Brand Marketing | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 6, 2016 5:41 PM

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story

Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story | Digital Brand Marketing | Scoop.it
Companies that ditch tired celebrity personas and transform themselves into vehicles for realizing their customers' aspirations will transcend single...

Via Karen Dietz
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Karen Dietz's curator insight, December 4, 2014 3:29 PM

When I read this post today I immediately thought about a particular story every business needs to craft and tell, but is often unrecognized or forgotten. That's your Future Story about your aspiration.


This article written by Charlie Brown lays out the reasoning for emphasizing "aspiration" instead of "inspiration.


For years I've been encouraging clients to develop this story as part of their core set. Your future story is all about what you aspire to create -- how your product or service, you and your customers, are making a better world. How is the future going to be different because of you/your company? That's what inquiring minds want to know.


Lots of our business stories can be inspirational. But the future story is all about aspiration. Brown makes this distinction clear and his insights are right on. I love the additional thoughts and tips he shares.


But what is a Future Story? They are hard to come by on the web. Your Future Story is shared through stories showing your commitment to something greater than yourself/your company's offerings. Think Nike or Patagonia.


What is one Just Story It aspiration/future story? Here it is:

"Monday evening I'm sitting in the staff lounge of Just In Time For Foster Youth with 2 young women in their early 20s. At 18 they were emancipated from foster care with all of their possessions in a black plastic garbage bag. Just In Time stepped in to help them get stable with housing, furnishings, school supplies, transportation...whatever they needed. We were working on their stories -- about life in foster care and their road to success. As we worked on these stories, we laugh and cry together. We find the paths to share their stories in ways that work best for them.


These are often gut-wrenching stories to work with. Pain and sorrow mix with joy and triumph. Yet these young people are committed to telling their stories to help guide other foster youth, advocate for a better system, combat stereotypes, raise funds so more foster youth can be helped, and to encourage more volunteers. I am so moved by their bravery and resilience, and so proud of each and every one of them. I watch them move through terrible experiences no person -- much less a child -- should go through, and transform into more confident bright stars.

The story reflects the future I want to create:  through the power of storytelling to break down barriers, remove stereotypes, heal wounds, and make strangers friends. To create a future where we experience greater peace between people, full of respect, tolerance, love and helping each other is one worth putting all my passion towards. That is the future I am committed to; that is the future Just Story It works towards. Working together we can make that happen."


Businesses definitely need to get their game on and move into aspiration. What is your aspiration? What future story can you share? Tell me. The world desperately needs to hear them. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Want to inspire staff? Let customers do it for you with stories.

Want to inspire staff? Let customers do it for you with stories. | Digital Brand Marketing | Scoop.it
Kevin Murray explains how really savvy leaders succeed in outsourcing inspiration

Via Karen Dietz
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Karen Dietz's curator insight, September 29, 2014 1:07 PM

Here's the original link to the article:

 http://www.cityam.com/1411691919/customers-will-inspire-your-staff-better-you


This article asks and important question about the relationship with your staff and customers: what stories are they telling? And even more, what stories are the two groups telling to each other?


Author Kevin Murray makes the point that savvy leaders finds multiple ways to connect customer experiences to employee behaviors. When customers get an opportunity to share their stories directly with staff, they often come away more motivated and inspired. And when staff share their stories with customers, inspiration can flow the other way, too.


Of course, this all depends on positive experiences being shared -- or experiences where a positive outcome was the result. 


Nevertheless, I like the questions Murray poses in his blog post that will get you started leveraging this particular application of story work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers | Digital Brand Marketing | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

Via Karen Dietz
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Karen Dietz's curator insight, May 26, 2014 2:10 PM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 2014 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 2014 6:49 PM

Tips day..

Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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How The World Would Look If We Could See All The Radiation From Our Cell Phones

How The World Would Look If We Could See All The Radiation From Our Cell Phones | Digital Brand Marketing | Scoop.it

If you’re reading this, you’re likely bathed in several channels of cell phone radiation at once. But while we can spot cell phone towers and antennae, the waves themselves remain invisible. Following up on a project to visualize what Wi-Fi might look like in cities, artist-researcher Nickolay Lamm has imagined what cell phone radiation would look like if emitted as waves of light.


Lamm worked with eight academics and engineers to verify that the images we’re looking at are accurate representations of cell phone radiation. Like radio, cell phones rely on radio frequency waves, which emit low-energy radiation. Unlike ionizing radiation--released by higher-energy gamma rays, x-rays, and ultraviolet rays--exposure to cell phones’ non-ionizing radiation has not been proven to cause serious damage to living tissue


Via Jeff Domansky
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Tahar Mehenni's curator insight, December 12, 2013 12:04 PM

Un nouveau reseau d'affiliation sera lancé probablement à la fin des fêtes de fin d'année. Il propose une offre interessante à saisir sur ce lien: www.unkube.com/tadjer.

Kwang Hyun's curator insight, December 13, 2013 12:32 AM

This is just an interesting sight that if we would see how many cell phones we use daily, it can cover the whole world multiple times. It was very interesting to see. It is pretty crazy how we are involved with techoniogies now.

rodrick rajive lal's curator insight, December 13, 2013 1:12 AM

We are bathing in a deadly cocktail of radiation! No wonder it is like being at the receiving end in a microwave oven. Radiation can alter our DNA, and cause mutations to happen! Mutation may be defined as accelerated evolution in layman's terms! Increasing cases of cancer, pshyco-neural complications, birth defects, you name it, all these can be aggravated by this deadly exposure to radiation! No wonder we are so obsessed with technology that we are ready to ignore all those emissions all for the sake of comfort! This is an article that is simply laying bare the facts!

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Storytelling -- A Skill That Benefits Every Area Of Your Life

Storytelling -- A Skill That Benefits Every Area Of Your Life | Digital Brand Marketing | Scoop.it
storytelling

Via Karen Dietz
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malek's curator insight, September 30, 2013 6:47 AM

A big part of our life hangs around storytelling. Long, link-filled article, but you'll enjoy the prespective.

Karen Dietz's comment, September 30, 2013 7:59 AM
Albert -- good point! Authors need to be careful not to overwhelm readers with too many links.
Karen Dietz's comment, September 30, 2013 8:00 AM
It is a bit long as Malek says, and I did find it pretty easy to scan.