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Rescooped by Os Ishmael from digital marketing strategy
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5 must-see infographics on the value of brand authenticity - Vision Critical Blog

5 must-see infographics on the value of brand authenticity - Vision Critical Blog | Digital Brand Marketing | Scoop.it
Here are five infographics that speak to the importance of brand authenticity—and that help reveal what companies need to do to build trust with customers.

Via malek
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malek's curator insight, April 4, 7:41 PM

a good collection of infographics, #5 explore real-world examples of brand authenticity from companies like Taco Bell, McDonald’s and Patagonia.

Rescooped by Os Ishmael from digital marketing strategy
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The Anatomy of an Optimized Facebook Ad #Infographic

The Anatomy of an Optimized Facebook Ad #Infographic | Digital Brand Marketing | Scoop.it
When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

Via Brian Yanish - MarketingHits.com, steve batchelder, malek
Os Ishmael's insight:

Everything you wanted to know about Facebook Ads in a miniaturized infographic guide

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John van den Brink's curator insight, March 11, 12:18 PM

Everything you wanted to know about Facebook Ads in a miniaturized infographic guide

Ricard Lloria's curator insight, March 12, 4:42 AM

Everything you wanted to know about Facebook Ads in a miniaturized infographic guide

Jean-Pierre Blanger's curator insight, March 13, 11:05 AM

Everything you wanted to know about Facebook Ads in a miniaturized infographic guide

Rescooped by Os Ishmael from visualizing social media
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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Digital Brand Marketing | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


Via Lauren Moss
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Marco Favero's curator insight, July 31, 2015 2:57 AM

aggiungere la vostra comprensione ...

Carlos Rodrigues Cadre's curator insight, July 31, 2015 9:50 AM

adicionar sua visão ...

Rescooped by Os Ishmael from digital marketing strategy
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How to Bake a Texty Cake? |

How to Bake a Texty Cake? | | Digital Brand Marketing | Scoop.it
Being a blogger, you definitely want all your blog posts to be perfect. Perfect is a synonym of more readers, more traffic, more conversion, better reputation,

Via malek
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malek's curator insight, May 11, 2015 8:39 AM

Are you sure you know how to write a perfect blog post? What elements does it need to have for your readers’ better perception? How many words should it have? What should its structure be?

Rescooped by Os Ishmael from digital marketing strategy
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How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

How to Become a Pinterest Warrior and Vanquish the Competition [Infographic] | Digital Brand Marketing | Scoop.it
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.

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malek's curator insight, May 2, 2015 2:36 PM

Pinterest revenue per click is 4 times of Twitter's.

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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Digital Brand Marketing | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss, massimo facchinetti, malek
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Marco Favero's curator insight, April 22, 2015 5:40 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Digital Brand Marketing | Scoop.it

Via Tom D'Amico (@TDOttawa) , Karen Dietz
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Karen Dietz's curator insight, March 16, 2015 2:05 PM

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Don Breedwell's curator insight, March 25, 2015 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

Rescooped by Os Ishmael from digital marketing strategy
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Instagram Strategy Tips for Brands

Instagram Strategy Tips for Brands | Digital Brand Marketing | Scoop.it

How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform companySalesforce.com provided a checklist, in infographic form.

Salesforce.com said in a blog post introducing its infographic:

Although it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news and other relevant content. Instagram is a smart, unique way to engage with current and potential customers, so how should your brand tap into the photo-sharing platform’s popularity? From the basics like hashtags and descriptions to posting schedules and what not to do, take a look at the best ways to perfect your Instagram strategy and increase brand awareness.


Via Russ Merz, Ph.D., massimo facchinetti, Ivo Nový, malek
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Russ Merz, Ph.D.'s curator insight, February 20, 2015 4:33 PM

Brand managers pay attention! Here are some useful stats and tips for how brands can use Instagram.

Marco Favero's curator insight, February 21, 2015 5:34 AM

aggiungi la tua intuizione ...

Shilpi Mahajan's curator insight, February 25, 2015 9:29 AM

20% global internet users between the age 18-65 have an instagram account. #entrepreneurs need to use this medium effectively..

Rescooped by Os Ishmael from visualizing social media
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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Digital Brand Marketing | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


Via Lauren Moss
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María Dolores Díaz Noguera's curator insight, February 16, 3:54 PM

Where Will Social Media Users Go In 2016? (Infographic) | @scoopit via @MYDstudio http://sco.lt/...

drula eric's curator insight, February 16, 11:04 PM

De tous les moyens de promotion, il est probablement mieux adapté aux petites entreprises par son coût et surtout son efficacité.
Nous sommes tous inscrits sur les réseaux sociaux comme Twitter, Facebook, Google+, LinkedIn, ... nous avons tous des relations liées (amis, abonnés) avec des gens en harmonie avec notre entreprise. Ces relations probablement lu vos messages et à tour de rôle au prorata de leurs amis. . Dans le temps nous l'avons appelé le bouche à oreille, il a très bien fonctionné, même si le nombre d'épis était limitée
Aujourd'hui, il est ce qu'on appelle «faire du marketing viral."
Avec l'apanage des réseaux sociaux du nombre d'épis est immense.
Les obstacles et les difficultés:
Le nombre d'abonnés pour être significative (de l'expérience promu 20.000 abonnés génère des dizaines de consultations. Moduler la figure en fonction de l'industrie)
l'extension rapide du mur ou de nouvelles RSS rend votre communication éphémère. Il est rare que votre abonné dépasse les 10 premiers postes. Tu vas avoir ?? poster ?? promotions à des moments adaptés à vos abonnés. Pour surmonter ces obstacles, vous devrez investir du temps.
Par contre cette méthode présente plusieurs avantages:
. Un coût de pas de communication
. L'assurance, même si vous êtes dans un secteur très concurrentiel
Le retweet, je voudrais le ou l'un qui transforme votre abonné prescripteur.

https://futurenet.club/u/esselte974

Benito Caetano's curator insight, February 19, 2:28 AM

Unos gráficos para echarles un rato...

 

La tendencia general hacia arriba en número de usuarios ratifica el poder de las redes en la comunicación social, pero su distribucion aconseja un análisis detallado de cada caso y una aplicación estratégica de cada acción que se acometa sobre estos canales.

Rescooped by Os Ishmael from visualizing social media
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How to Effectively Use Visual Content in Social Media Marketing [infographic]

How to Effectively Use Visual Content in Social Media Marketing  [infographic] | Digital Brand Marketing | Scoop.it
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

Via Lauren Moss
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Roberto Ludovici's curator insight, January 6, 2015 5:28 AM
I social media hanno mostrato nel tempo uno spostamento verso il contenuto visivo . Negli ultimi due anni , Facebook ha lanciato la propria Timeline , Pinterest è diventato il terzo social network più popolare , e Google ha rilanciato con un'interfaccia visivo - centrica . Contenuto visivo consente di realizzare una identità di marca distinta, genera nuovo interesse , e di connettersi a livello emotivo con i clienti e fan . In breve , una foto vale molto più di mille parole .
John Norman's curator insight, January 11, 2015 11:00 PM

This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.

Nedko Aldev's curator insight, March 5, 2015 4:27 AM

 

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Rescooped by Os Ishmael from digital marketing strategy
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Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Digital Brand Marketing | Scoop.it
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, December 8, 2014 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Digital Brand Marketing | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 30, 2014 9:18 AM

Interesting way of thinking about content promotion channels - owned, earned, paid -- and the pros and cons of each.

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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Digital Brand Marketing | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss, massimo facchinetti, malek
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corneja's curator insight, October 5, 2014 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 2014 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

NURIA POVEDA QUESADA's curator insight, October 11, 2015 11:26 AM

añada su visión ...