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Failed Customer Experiences Are Destroying Your Marketing | Marketing Technology

Failed Customer Experiences Are Destroying Your Marketing | Marketing Technology | Digital Brand Marketing | Scoop.it

Failed Customer Experiences Are Destroying Your Marketing by Douglas Karr on Marketing Technology

 

SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business.

 

Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels.

 

Yikes… in a connected world, customer experience failures are impacting your marketing efforts. Bad news travels fast and these incidents could overshadow any good strategies you’re deploying online.


Via Russ Merz, Ph.D., Fred Zimny, steve batchelder, massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, May 15, 11:44 PM

Do you know how #customerexperience failures hurts your brand? Here are some stats about the effects of failure and and some tips for managing them.

Maurice Couture's curator insight, May 19, 10:28 AM

Voici une autre infographie démontrant l'importance d'un bon service à la clientèle dans l'appréciation de l'expérience-client (CX). S'excuser et admettre sa faute demeurent deux points importants. À retenir: les principales causes de mauvaises expériences sont liés aux processus de gestion et au service à la clientèle: temps de réponse trop long, employé manquant de formation, employé ne disposant pas du pouvoir requis pour régler le problème, diffusion d'information contradictoire. 

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Content Marketing's Secret Sauce [INFOGRAPHIC]

Content Marketing's Secret Sauce [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it
Content Marketing Discontent?

How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?

You're not alone if you suspect the wh

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 8, 3:11 PM


The infographic is quite interesting. However, the post would have remained relevant and powerful on its own too.


This quote strikes home: 


"The secret sauce to content a marketing five-fecta — content that is on target, goes viral, magically replenishes itself, drives leads, creates rabid fans — is all about the culture. A culture of content is one where as Ann Handley of MarketingProfs says, "Everyone writes."  Marketing may curate, edit, and format the final content, but the ideas, insights and information will be richer if they are sourced and shared using all the expertise and enthusiasm within a company."

Muhammad Jamshaid's curator insight, May 11, 9:38 AM

http://sms4like.com/when-is-fathers-day/

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How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | Digital Brand Marketing | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...

Via Gust MEES, Stan Smith, malek
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Miguel Damiani's curator insight, April 20, 6:27 PM

Excelente infografía...!!!

Nedko Aldev's curator insight, April 26, 6:21 AM

 

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Tamika Singleton's curator insight, April 26, 12:26 PM

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The 7 attributes of highly effective curated posts | Scoop.it [infographic]

The 7 attributes of highly effective curated posts | Scoop.it [infographic] | Digital Brand Marketing | Scoop.it
Content curation is also a great way to enrich your blog or website: don't just list great resources on your home page, turn them into curated posts.

Via Lauren Moss
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Marco Favero's curator insight, March 27, 5:14 AM

aggiungi la tua intuizione ...

Khushi Parmar's curator insight, March 27, 7:42 AM

http://www.vishwagujarat.com/international/proposed-russian-railway-could-connect-london-to-new-york/

Yukitoshi Fujimoto's curator insight, March 28, 10:57 PM

効果的なコンテント・キュレーションのマニュアル。ビジュアルで分かりやすくなっています。
Facebookなんかにも応用できますね。

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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Digital Brand Marketing | Scoop.it

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015


Via Russ Merz, Ph.D., Charles Mungai, malek
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Russ Merz, Ph.D.'s curator insight, January 29, 2:29 PM

How many of these #digitalmarketing trends are you ready to act on in 2015?

Sue Walsh's curator insight, January 29, 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).

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7 Strategies That Are Transforming Mobile Apps

7 Strategies That Are Transforming Mobile Apps | Digital Brand Marketing | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D., Rosetta Carrington Lue, Fred Zimny, malek
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LaurentHinard's curator insight, February 23, 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

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Grow your Google+ audience organically with these tips (Infographic)

Grow your Google+ audience organically with these tips (Infographic) | Digital Brand Marketing | Scoop.it

I love Everypost's infographics. This one offers great tips!


Via Cendrine Marrouat - SocialMediaSlant.com
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Alexander Abramov's curator insight, January 10, 11:24 PM

Grow your Google+ audience organically with these tips #infographic
january 9, 2015 · by Cendrine Marrouat

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Your guide to a perfectly optimized page (Infographic)

Your guide to a perfectly optimized page (Infographic) | Digital Brand Marketing | Scoop.it
According to Backlinko, Google uses 200 ranking factors for its search engine. It's a lot to take into consideration, isn't it?

 

Unless you work in the SEO field, I don't think you need to know them all. After all, as Brian Dean states, "Some are proven. Some are controversial. Others are SEO nerd speculation."

 

Read the article at http://socialmediaslant.com/guide-perfectly-optimized-page-infographic/

 

-------------------

 

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Digital Brand Marketing | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.

Via Peg Corwin, massimo facchinetti, Os Ishmael, malek
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Peg Corwin's curator insight, November 30, 2014 9:18 AM

Interesting way of thinking about content promotion channels - owned, earned, paid -- and the pros and cons of each.

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Optimize your social media profiles in a few steps with this infographic

Optimize your social media profiles in a few steps with this infographic | Digital Brand Marketing | Scoop.it
Yesterday, I published an article containing a list of easy tips to help you improve your Twitter profile. Well, guess what I found today? An infographic on profile optimization for Facebook, Twitt...

Via Cendrine Marrouat - SocialMediaSlant.com
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Marco Favero's curator insight, September 20, 2014 5:45 AM

aggiungi la tua intuizione ...

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UGC = Content Gets Best Marketing Results (Great Infographic)

UGC = Content Gets Best Marketing Results (Great Infographic) | Digital Brand Marketing | Scoop.it

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.

Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M

 


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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Digital Brand Marketing | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


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Kamian's curator insight, October 1, 2014 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

GwynethJones's curator insight, October 5, 2014 11:49 AM

Writing kicky headlines are the THING!

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Don't Think All Content Is Created Equal, Or You'll Hate Yourself

Don't Think All Content Is Created Equal, Or You'll Hate Yourself | Digital Brand Marketing | Scoop.it

It’s not easy to stand out amidst the tsunami of content online, which means if you’re trying to find new customers, you have to create content that is effective and engaging enough to stand out from the pack.


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malek's curator insight, August 10, 2014 5:04 PM

Anybody can crank out words and articles to fill some arbitrary quota (like the 700-1000 words). "Content is King" If you match it with target audience preference.

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How to Bake a Texty Cake? |

How to Bake a Texty Cake? | | Digital Brand Marketing | Scoop.it
Being a blogger, you definitely want all your blog posts to be perfect. Perfect is a synonym of more readers, more traffic, more conversion, better reputation,

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malek's curator insight, May 11, 8:39 AM

Are you sure you know how to write a perfect blog post? What elements does it need to have for your readers’ better perception? How many words should it have? What should its structure be?

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How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

How to Become a Pinterest Warrior and Vanquish the Competition [Infographic] | Digital Brand Marketing | Scoop.it
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.

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malek's curator insight, May 2, 2:36 PM

Pinterest revenue per click is 4 times of Twitter's.

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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Digital Brand Marketing | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss, massimo facchinetti, malek
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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

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Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Digital Brand Marketing | Scoop.it

Via Tom D'Amico (@TDOttawa) , Karen Dietz
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Karen Dietz's curator insight, March 16, 2:05 PM

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Don Breedwell's curator insight, March 25, 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

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Instagram Strategy Tips for Brands

Instagram Strategy Tips for Brands | Digital Brand Marketing | Scoop.it

How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform companySalesforce.com provided a checklist, in infographic form.

Salesforce.com said in a blog post introducing its infographic:

Although it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news and other relevant content. Instagram is a smart, unique way to engage with current and potential customers, so how should your brand tap into the photo-sharing platform’s popularity? From the basics like hashtags and descriptions to posting schedules and what not to do, take a look at the best ways to perfect your Instagram strategy and increase brand awareness.


Via Russ Merz, Ph.D., massimo facchinetti, Ivo Nový, malek
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Russ Merz, Ph.D.'s curator insight, February 20, 4:33 PM

Brand managers pay attention! Here are some useful stats and tips for how brands can use Instagram.

Marco Favero's curator insight, February 21, 5:34 AM

aggiungi la tua intuizione ...

Shilpi Mahajan's curator insight, February 25, 9:29 AM

20% global internet users between the age 18-65 have an instagram account. #entrepreneurs need to use this medium effectively..

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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Digital Brand Marketing | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


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Venkatesh Iyer (venkyiyer.com)'s curator insight, February 21, 10:57 PM

Not surprised the "senior" demographic is expected to take over Facebook. Am already seeing that phenomenon.

Elvin Cheo's curator insight, February 23, 8:45 AM

get more internet marketing info. pls visit www.elvincheo.com

Nedko Aldev's curator insight, March 5, 4:23 AM

 

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How to Effectively Use Visual Content in Social Media Marketing [infographic]

How to Effectively Use Visual Content in Social Media Marketing  [infographic] | Digital Brand Marketing | Scoop.it
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

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Roberto Ludovici's curator insight, January 6, 5:28 AM
I social media hanno mostrato nel tempo uno spostamento verso il contenuto visivo . Negli ultimi due anni , Facebook ha lanciato la propria Timeline , Pinterest è diventato il terzo social network più popolare , e Google ha rilanciato con un'interfaccia visivo - centrica . Contenuto visivo consente di realizzare una identità di marca distinta, genera nuovo interesse , e di connettersi a livello emotivo con i clienti e fan . In breve , una foto vale molto più di mille parole .
John Norman's curator insight, January 11, 11:00 PM

This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.

Nedko Aldev's curator insight, March 5, 4:27 AM

 

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Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Digital Brand Marketing | Scoop.it
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, December 8, 2014 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Digital Brand Marketing | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 30, 2014 9:18 AM

Interesting way of thinking about content promotion channels - owned, earned, paid -- and the pros and cons of each.

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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Digital Brand Marketing | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss, massimo facchinetti, malek
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corneja's curator insight, October 5, 2014 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 2014 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Digital Brand Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss, malek
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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Digital Brand Marketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 14, 2014 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.