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Rescooped by Os Ishmael from Strategic Influence Marketing
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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Digital Brand Marketing | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …


Via Ron Sela
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Rescooped by Os Ishmael from Social Media Butterflies
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Digital Brand Marketing | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon, Robin Martin
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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek