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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | Digital Brand Marketing | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 20, 9:23 AM

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

Stan Smith's curator insight, May 23, 1:57 AM
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning | Digital Brand Marketing | Scoop.it
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.

Via Karen Dietz
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Karen Dietz's curator insight, May 9, 12:10 PM

OK -- forget the old model of right and left brain functions. The latest research on language and the brain show that different areas our brains light up around different words and their meanings. Even more interesting, the same activity around words and meanings shows up in similar patterns between people.

 

The implications for storytelling are that even though we've always said people interpret a story in their own way, this article suggests that a group of people could interpret a story similarly. 

 

We've known this to be true, and now neuroscience is validating our experiences. True, the sample in this study is small, and lots more work needs to happen here. But it's a start!

 

Enjoy reading this short post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Influence Marketing Strategy
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Influencer Marketing on Social Media: How to do it Right?

Influencer Marketing on Social Media: How to do it Right? | Digital Brand Marketing | Scoop.it
Influencer marketing is not about hiring a number of people who would convince or persuade social media users to buy become customers of the brands and/or agencies that they are working for.
Via Ron Sela
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Digital Brand Marketing | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?

Via Karen Dietz
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Karen Dietz's curator insight, April 7, 11:18 AM

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Storytelling's Power: Gaining Truth Or Ignorance

Storytelling's Power: Gaining Truth Or Ignorance | Digital Brand Marketing | Scoop.it
How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.

Via Karen Dietz
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Karen Dietz's curator insight, March 7, 12:25 PM

OK, this is a very different kind of article than I usually curate -- but it's designed to make us all smarter.

 

This post on the BBC blog by Georgina Kenyon talks about scientists who study the deliberate propagation of ignorance: agnotology.

 

It's a fascinating read and storytelling plays a part. The scientists who how telling a particular type of story creates confusion, effectively over-storying another narrative. It's a way of creating "not-knowing" in listeners, perpetuation ignorance.

 

We see some of the same dynamics internally in companies where certain kinds of stories are buried, creating a certain kind of ignorance.

 

What is truth, and what are "true" stories? Well, that's a whole other conversation, but at least this article helps us know more about how storytelling can shed light or keep us in the dark and ignorant.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
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John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

Willem Kuypers's curator insight, February 15, 4:14 AM

Story telling est important dans un monde de plus en plus décousu.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How to Build Your 2016 Influencer Strategy

How to Build Your 2016 Influencer Strategy | Digital Brand Marketing | Scoop.it

Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently:That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote,  but they’re getting busier as more companies try to work with them.


With more companies start sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently.


To demonstrate the entire process from start to finish, Paul May, co-founder of BuzzStream, joined us for a webinar last week walked us through the real, complete influencer strategy involved in the launch of a previous BuzzStream ebook....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 10:46 AM

Brittany Berger shares an excellent blueprint to developing an influencer marketing strategy. Recommended reading.  9.5/10

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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3 Habits Of Quiet Yet Effective Leaders That Develop Storytelling Skills

3 Habits Of Quiet Yet Effective Leaders That Develop Storytelling Skills | Digital Brand Marketing | Scoop.it
Brash and egotistical leadership only takes you so far.

Via Karen Dietz
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Karen Dietz's curator insight, October 28, 2015 3:48 PM

This is a companion article to the previous scoop on the 5 benefits of story listening. This post, however, is about how quiet or humble leaders succeed.


For many of the leaders I coach, the underlying assumption is learning storytelling skills to they can make a splash, be memorable, visible, and 'out there'.


Yet I've also worked with plenty of leaders who are introverted, quiet, and less concerned about a grand entrance. Both types of leaders can be engaging, charismatic, and very powerful.


What I like about this post is that it talks about 3 habits those quiet leaders share that make them successful. Actually, any leaders can adopt these habits, and I love learning more about what the quieter ones do.


Part of their habit routine includes listening thoughtfully, and focusing on appreciation. The article by Chris Barez-Brown shares more about the 3 habits, and gives solid examples to illustrate the points.


Enjoy this post and continue to round-out your leadership skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

Rescooped by Os Ishmael from digital marketing strategy
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Bringing the Story to Life: Build Engagement + Results

Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…

Via Karen Dietz, Os Ishmael, malek
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Karen Dietz's curator insight, September 15, 2015 6:02 PM

To go hand in hand with the HBR research on how stories influence behavior, we've got this SlideShare program by @CarlaJohnson on how to work with stories to boost engagement.


Pay attention to the model on slide 18. It looks very interesting.


Two companies are profiled -- Blackberry and MolsonCoors. I like the MolsonCoors example the best. It has more robust and meaningful results. They are quite impressive.


So the model seems to work. Would it apply to every company, do you think?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Bringing the Story to Life: Build Engagement + Results

Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…

Via Karen Dietz
more...
Karen Dietz's curator insight, September 15, 2015 6:02 PM

To go hand in hand with the HBR research on how stories influence behavior, we've got this SlideShare program by @CarlaJohnson on how to work with stories to boost engagement.


Pay attention to the model on slide 18. It looks very interesting.


Two companies are profiled -- Blackberry and MolsonCoors. I like the MolsonCoors example the best. It has more robust and meaningful results. They are quite impressive.


So the model seems to work. Would it apply to every company, do you think?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Technology Is Making Social Skills [i.e Storytelling] More Critical

Technology Is Making Social Skills [i.e Storytelling] More Critical | Digital Brand Marketing | Scoop.it
Technical skills are easier to automate.

Via Karen Dietz
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Karen Dietz's curator insight, August 31, 2015 12:00 PM

Here's some handy new research reported in Harvard Business Review that points out how important social skills are to your personal bottom line. And storytelling skills are front and center because it's your highest leverage point in building relationships, rapport, trust, credibility, believability, and meaningful interactions. 


Storytelling builds skills in deep listening, improvisation, design, focus, empathy, influence, impact, and the like. It's a gateway to creativity, innovation, and flow states that generate higher productivity and greater well-being.


What I like about the report is that the research documents how much social skills will affect your ability to generate more income. This income generation is not about transactional storytelling (tell me a story and I'll buy your product), but about relational storytelling (sharing stories for connection and the ability to get work done through people).


I'm chalking this research up to another example of storytelling ROI. This is a good read which I'm sure you'll enjoy. Now get working on your storytelling skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

farah jadhavji's curator insight, September 1, 2015 1:44 AM

Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Digital Brand Marketing | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?

 

In this article, we will learn the following from 58 experts in the industry: The tools they use. Their tips for building relationships with influencers....


Via Jeff Domansky, Ivo Nový, massimo facchinetti
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aitouaddaC's curator insight, August 3, 2015 8:20 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Karima Selmi's curator insight, August 5, 2015 11:40 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

EarnedLinks's curator insight, August 9, 2015 10:30 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Are You A Rookie? 5 Common Storytelling Mistakes

Are You A Rookie? 5 Common Storytelling Mistakes | Digital Brand Marketing | Scoop.it
A sampling of rookie storytelling mistakes.

Via Karen Dietz
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Karen Dietz's curator insight, June 18, 2015 10:01 AM

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Biz Storytelling success: the importance of long term thinking

Biz Storytelling success: the importance of long term thinking | Digital Brand Marketing | Scoop.it
Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…

Via Karen Dietz
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Karen Dietz's curator insight, May 11, 1:22 PM

Here's a short article with a powerful point to make about organizational/business storytelling: quit thinking of 30 second ads and single 3 minute stories.

 

If you want success with storytelling in your organization, you've got to think long term. That means not only in terms of how much time and energy to devote to storytelling, but also the network of stories that create your organization.

 

Keep this article handy, and make this point often -- whether you are a business storytelling provider, or a leader in your organization.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Data Storytelling That Speaks To Decision Makers: How To Find The Stories

Data Storytelling That Speaks To Decision Makers: How To Find The Stories | Digital Brand Marketing | Scoop.it
Charts and tables might not motivate an executive to change a product design, but emotional stories can.

Via Karen Dietz
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Karen Dietz's curator insight, May 6, 10:47 AM

Data storytelling is a balance between hard data and qualitative data. It's also about taking your audience on an emotional journey. The author of this article, Meta S. Brown, explains how ethnography -- a form of qualitative research -- helps data scientists find and explain the contexts surrounding their data. Once the contexts are understood, it's far easier to craft and tell the story of the data.

 

There are other great points made here so enjoy this easy-to-digest post. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Stan Smith's curator insight, May 9, 1:43 AM
Make absolutely certain the story is not a fable before you use it though.