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How to Promote Yourself W/out Sounding Like a Jerk

How to Promote Yourself W/out Sounding Like a Jerk | Digital Brand Marketing | Scoop.it
Be humble, and be real.

Via Karen Dietz
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Ron McIntyre's curator insight, May 23, 9:52 AM

Excellent insights for those, like me, that struggle with self promotion. Well worth the read.

Ivon Prefontaine's curator insight, May 23, 10:21 PM

It is always hard to find the balance between too modest and too full of one's self.

 

@ivon_ehd1

ASVP's curator insight, May 25, 2:13 AM

Definitely worth reading

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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | Digital Brand Marketing | Scoop.it

With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...


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Jeff Oskin's curator insight, May 4, 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, May 6, 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

Elsie Whitelock's curator insight, May 8, 8:00 AM

Simply stating the power of influencers; intriguing concept of platform to manage that.

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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Digital Brand Marketing | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.

Via Karen Dietz, malek, massimo facchinetti
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Karen Dietz's curator insight, April 10, 12:14 PM

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, April 11, 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Biz Storytelling: Building Trust + Relationships with

Biz Storytelling: Building Trust + Relationships with | Digital Brand Marketing | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 2:27 PM

For those of you who missed my interview last week with Lianne Picot on building trust and relationships with story, here's the link.


LIanne and I had a great time together. Enjoy and I hope you get some good tips from the interview!

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The Difference Between Brandividuals & Influencers – Why You Need Both

The Difference Between Brandividuals & Influencers – Why You Need Both | Digital Brand Marketing | Scoop.it

...But here’s the thing: With the right tools, time and a hint of talent, creating the perception of being an influencer is possible by just about anyone. Focusing on the signals that commonly lead to the perception of authority, individuals can work on developing their personal brand and popularity far above their expertise and ability to affect action.

 

Perception vs. reality. Now I’m not saying that everyone who has cultivated a strong personal brand is superficially popular or influential. I’m saying that it’s easy to create the perception of influence through personal brand and companies should take that into account when creating their influencer programs....


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Jeff Domansky's curator insight, March 18, 9:47 AM

Thinking about an influencer program? Think about the power of combining brandIviduals with influencers.

Gonzalo Moreno's curator insight, March 19, 7:09 AM

Genius:

Work with an influencer, you’re friends for a day. Help someone become influential and they’re a friend for life.

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Improve your communication – forget mentioning stories

Improve your communication – forget mentioning stories | Digital Brand Marketing | Scoop.it
Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience.

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Karen Dietz's curator insight, March 12, 4:34 PM

Colleague Shawn Callahan at Anecdote writes another great blog post about business storytelling and how to absolutely destroy any interest in your stories.


And that is....by mentioning/using the word "story' or 'stories'.


What??!! you say? But yeah -- its a major buzzkill. Makes people suspicious. End of story.


Read what Callahan has to say about this little recognized fact, and what to do about it. Learn what to avoid to keep people engaged.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Here's Why Startups Need Storytelling (or any biz)

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Karen Dietz's curator insight, March 10, 12:23 PM

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marc Kneepkens's curator insight, March 10, 2:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.

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Stuck? Four Fab Ways To Find Your Story

Stuck? Four Fab Ways To Find Your Story | Digital Brand Marketing | Scoop.it
In the beginning, finding good stories is difficult. If only because your brain keeps saying, “I can’t tell stories.” or “I’m not a storyteller.” Trust me; if you are breathing you tell stories. Th...

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Karen Dietz's curator insight, February 16, 1:51 PM

Colleague Annette Simmons, author of several ground breaking books on business storytelling, has written this terrific post helping anyone get unstuck about their stories.


This article goes hand-in-hand with another post I curated last week from colleague Shawn Callahan on spotting stories.


What I love about this post is how Simmons starts off -- with the hidden fear we all have about storytelling. She then gives clear directions for finding your stories that will get you over that hump.


Hey, even I freeze up when someone out of the blue asks, "So tell me one of your stories". I like all of Simmon's 4 buckets and use them to break up that frozen place I sometimes find myself in.


Enjoy this post and get story-ing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


A.K.Andrew's curator insight, February 18, 11:22 AM

Always good to have new ways to jumpstart your work

 

Miklos Szilagyi's curator insight, February 20, 10:12 AM

Like it...

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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Digital Brand Marketing | Scoop.it
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

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Karen Dietz's curator insight, February 11, 1:52 PM

Article Link: http://www.anecdote.com/2015/02/vital-habit-of-noticing-stories/ 


This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"


The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.


He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.


But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.


In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Martin (Marty) Smith's curator insight, February 12, 2:46 PM

Great @Karen Dietz share on her favorite topic - storytelling.

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The New Advertising: From Display To Engagement To Conversion--W/ Storytelling!

There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these…

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Karen Dietz's curator insight, January 29, 1:41 PM

You will quickly move through this SlideShare deck of 46 pages and get the gold shared within. It's all about how advertising has dramatically changed over the last few years.


As the numbers -- and examples -- show, having customers share their stories is now critical. If a company is ready to engage with their customers, this will lead to actual conversations. Voila! A genuine relationship is established that will outlast any display advertising.


I like the info shared here. Pictawall is the company who put this piece together, and they are also promoting their tool for user generated content. So keep this in mind.


On another note, just realize that using any tool or method to generating customer stories will result in mostly thoughts and opinions sprinkled with hints of experiences. 


So make sure you use actual story evoking techniques to get beyond surface sharing, which won't help you much. Search this curation using the 'funnel' icon near the top of this page and the words 'story evoking'.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Russell R. Roberts, Jr.'s curator insight, January 30, 12:12 AM

Comprehensive slideshare presentation on "The New Advertising" from business consultant and master storyteller Karen Dietz. Dietz and her associates argue that advertising is caught up in approaches that no longer are efficient and effective.  Dietz believes storytelling that encourages active engagement between seller and customer will do more to secure loyal buyers  than outdated methods such as direct mail, tv/radio advertising, and outdoor displays, such as billboards.  This storytelling approach is a natural for social media and well-designed company websites.  Companies must address customers where they are, namely on their home and business computers and their mobile media.  Aloha, Russ.

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The Link Between Data, Story and Growing Your Business: How To Maximize Both

The Link Between Data, Story and Growing Your  Business: How To Maximize Both | Digital Brand Marketing | Scoop.it

“We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…”


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Karen Dietz's curator insight, January 21, 11:00 AM

This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn't have time this morning to listen to the entire podcast, but I really like what's going on here.


First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it's usually biz story professionals talking about the connection between data and storytelling.


The post contains a series of questions any business can start asking about its data to get to the stories underneath. I really like them.


Any leader, business owner, entrepreneur, marketer, and nonprofit who wants to really leverage the data we are all swimming in will benefit from this article and podcast.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Miguel A. de Jesus's curator insight, January 21, 10:12 PM

Excellent viewpoint.


www.coachmiguel.com

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Skill Great Leaders Have: How to Reframe a Story

Skill Great Leaders Have: How to Reframe a Story | Digital Brand Marketing | Scoop.it
The story you tell yourself and others can make all the difference.

Via Kevin Watson, Karen Dietz
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donhornsby's curator insight, January 8, 9:11 AM

(From the article) As a leader, the way you frame your stories affects more than just you. "You have to understand the importance of narrative," Bolman says. "A great leader tells a great story. The story serves as an intellectual framework, but it's also emotional and even spiritual. Typically, it's a story of great challenge, adventure, and achievement. A great story orients the leader, but also everyone around the leader. That helps them understand what the business is about and where you are trying to go."

Karen Dietz's curator insight, January 19, 2:17 PM

My fellow curator Kevin Watson originally scooped this for his curation Leadership Lite. I love it and thanks for finding and sharing it Kevin!


Every business story can be reframed -- and should -- depending on your intention for telling the story, and your audience at that particular time.


Leaders who have mastered storytelling know how to do this. You can do it too! The author of this post, Minda Zetlin, shares 3 steps for how to reframe our stories. 


Read the article, grab the 3 steps, then take one of your stories and reframe it per the tips here. Reframing is a great way to refresh your stories and keep them alive.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Raising Capital: Storytelling Most Influential Quality

Raising Capital: Storytelling Most Influential Quality | Digital Brand Marketing | Scoop.it
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]

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Karen Dietz's curator insight, January 13, 1:25 PM

How influential? By a factor of 3 says expert Hannah Shaw Grove writing for Private Wealth Magazine on her latest research.


Whoa! I always say that when you neglect storytelling skills you leave both money and opportunity on the table. Now there's research to back it up.


This is a quick article with a powerful message that is well worth the read. Want to raise funds for your business, nonprofit, or financial services business? Then build your storytelling skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Conveying Change Better: The Strategic Narrative How To

Conveying Change Better: The Strategic Narrative How To | Digital Brand Marketing | Scoop.it
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. By telling this story, employees and other stakeholders will understand their place in the larger narrative and how they can take an active role in shaping the future of your organization.

Via Karen Dietz
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Karen Dietz's curator insight, May 4, 11:49 AM

This article, written by Chris Cancialosi, features my biz storytelling buddy Christine Cavanaugh-Simmons. She contributes the information on creating a strategy narrative, which is a solid take-away for any business who is into succeeding.


The biggest failures with strategies is first the inability to convey them, and then second, to implement them. And if you can't convey them, you can't implement. Which is why this article is so important because it focuses on how to communicate your strategy. You communicate your strategy to staff, vendors, and even customers.


Christine answers the question "What is a strategy narrative?" and gives us the structure for it. The author, Chris, gives us the 'why' and 'how'.


Go read this post now so you don't stumble once you have your strategy figured out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Five Essential Storytelling Keys For Business + Leadership

Five Essential Storytelling Keys For Business + Leadership | Digital Brand Marketing | Scoop.it

“Executive storytelling leadership matters today. While execs are keepers of the flame, they are not the owners of it. They must let go and empower others.”


Via Karen Dietz
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Karen Dietz's curator insight, April 24, 11:15 AM

Right on Kathy! This post is written by my colleague Kathy Klotz-Guest @kathyklotzguest and it lays out the 5 ways leadership needs to re-orient to storytelling.


I love that she shows how the relationship of leadership to storytelling has changed over the years -- and what to do today.And her advice for leaders regarding storytelling is solid. This is a must-read for anyone in business, not just executives.


Thanks Kathy for a great post!

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5 secret weapons for managing blogger campaigns

5 secret weapons for managing blogger campaigns | Digital Brand Marketing | Scoop.it

Consumers trust recommendations from other consumers far more than they do branded content. With that in mind, businesses are jumping in head first. Unfortunately, the process can get out of hand pretty quick, but here’s the good news: As businesses start to see the importance of working with bloggers, more tools are becoming available to empower marketers to run seriously smart campaigns.

 

From finding the right bloggers to managing outreach to tracking campaigns, here are some of the best tools to manage blogger campaigns from start to finish....


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Jeff Domansky's curator insight, April 2, 2:07 AM

Hoping to start some partnerships with bloggers? Lauren Jung shares tools that can help take some of the stress out of the process.

Mario Orrù's curator insight, April 2, 6:09 AM

http://guadagnareinformando.com/

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Digital Brand Marketing | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 2:10 PM

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Janet Vasil's curator insight, March 25, 3:40 PM

Good advice for making the case for brand storytelling.

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Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Digital Brand Marketing | Scoop.it

Via Tom D'Amico (@TDOttawa) , Karen Dietz
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Karen Dietz's curator insight, March 16, 2:05 PM

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Don Breedwell's curator insight, March 25, 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

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Incredible Talk Event From Incredible Coach -- Karen Dietz Interview

Incredible Talk Event From Incredible Coach -- Karen Dietz Interview | Digital Brand Marketing | Scoop.it
IncredibleTalks! Marketing and Mindset Interviews for Entrepreneurs, Coaches, and Consultants

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Karen Dietz's curator insight, March 12, 4:04 PM

Now here's the second interview with me that's coming up next week. This one is with Mike Rafferty of Incredible Coach, and you can listen in on Wed. March 18th. Mike was great to work with and I am honored to be on his show.


Click on the link to get all the info on when and how to participate.


Mike and I did this interview a few months ago where we talked about how to use storytelling to increase your impact, influence, and revenue. We had a great time for 30 minutes and I shared lots of good info for you to take home.


BTW -- my book with Lori Silverman Business Storytelling For Dummies is now a bestseller! It's been out a year and we've sold over 5,000 copies. Yay! Only 6% of non-fiction books sell that many. Wow -- who knew? Needless to say, we are thrilled.


OK -- shameless self promotion is over and I'll go back to curating more cool stuff for you :))


Enjoy your day -- Karen

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The importance of storytelling for business change, social change

The importance of storytelling for business change, social change | Digital Brand Marketing | Scoop.it

“A new world requires new stories, but people will only listen to them when they themselves are included in the storyline.”


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Karen Dietz's curator insight, March 3, 10:28 AM

What a thoughtful, rich, and informative article this is! Yes, it's about what needs to happen in storytelling for social change to happen. But the author, Simon Hodges in the UK, makes a strong case that the same points apply to business as well.


In fact, they apply to anyone who desires to inspire people to make a change. Any leader, marketer, brander, or social change activist will be better equipped to use stories to advance business or a cause after reading this. This is because the author doesn't focus on plot, characters, emotions or other story mechanics -- but on precious story dynamics instead.


This is a must read, IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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The Art of Making Numbers Talk: Data Storytelling

The Art of Making Numbers Talk: Data Storytelling | Digital Brand Marketing | Scoop.it
Jeanne is the head of digital analytics at a large e-commerce company.

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Karen Dietz's curator insight, February 13, 3:53 PM

What a clear, concise post that takes the mystery out of sharing the story of data. The author, Bernard Segarria writing for the Digital Analytics blog, gives us a clear process for making all our data meaningful in presentations. Wahoo!


I am so thrilled with the advances we are making with data storytelling. Many more folks from different data worlds are writing good material for us all.


I hope you gain some valuable tips from this article. Enjoy the weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving

A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving | Digital Brand Marketing | Scoop.it

Many years ago, I was in the office of one of my former bosses for my annual review. He was very diplomatic and shared that he was happy with my work. When he asked me, “Do you have any questions?” By nature, I am big on adding the word self between the words –“constant improvement”. So, I replied...


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Karen Dietz's curator insight, February 10, 8:14 PM

Article Link: https://www.linkedin.com/pulse/best-people-leadership-lesson-i-learnt-from-my-former-karthik-rajan 


My LinkedIn buddy Karthik Rajan put together this thoughtful post that gets to the heart of business success: listening for people's strengths and reflecting that back to them.


Sounds easy, or like a nice platitude. But Rajan shares a story that brings it to life, where we can see ourselves easily following his tip. Aha! Great storytelling is at work :)


OK -- but other than that, what has this post got to do with business storytelling??!!


Well, the best way evoke the best stories/qualities from people is to simply acknowledge the best of what you experience with them. Why? So they can experience their magnificence in your presence. And you can experience their magnificence when you are with them. Relationships spiral up, and so does the quality of work.


What does it cost you? Not much, as Rajan points out. In the end, by deeply listening you will discover amazing things about people. And about yourself, interestingly enough.


Of course, this is not a practice where you say one thing, and then turn around to say the opposite about a person behind their back. Someone did that to me recently. That's just lip service that we want to avoid that when we can.


I love story listening and appreciating the best about a person in return. It's a great way to be in a place of constant discovery, celebration, and heart. We can all do the tactical and practical. This other takes work -- but the rewards are great.


Go read the article, follow Rajan's advice, and get your story listening/appreciation gear on. You'll be glad you did :)


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Digital Brand Marketing | Scoop.it
Most of our purchase decisions take place unconsciously.

Via Karen Dietz
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Karen Dietz's curator insight, January 27, 3:36 PM

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Scott Langston's curator insight, January 28, 11:31 PM

The title says it all....

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Storytelling is the how--Leadership Courage: Creating A Culture Where People Take Risks

Storytelling is the how--Leadership Courage: Creating A Culture Where People Take Risks | Digital Brand Marketing | Scoop.it
The human ingenuity within any organisation are it's greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders.

Via Dr. Susan Bainbridge, Karen Dietz
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Andrea Payne's curator insight, January 27, 3:23 PM

I've been reading "Real Influence" by Robert Ullman and John Goulston (http://www.amazon.ca/Real-Influence-Persuade-Without-Pushing/dp/081442015X), and they talk about the importance of connecting authentically.  In Real Influence, Ullman and Goulston refer to this authenticity as "Connected Influence".  

W. Bradley Gooderham's curator insight, January 28, 4:38 PM

The future need innovators and the present needs innovative teachers to nurture them.   Creativity and the ability to innovate are natural characteristics but they must be built up and encouraged in our students, colleagues, and selves.


IteratED is committed to bringing out and nurturing the best in all of our faculty and students. We understand that this requires greater autonomy to make decisions and more trust in the natural ability to learn through exploration.


Are you a teacher who wants to reach for your highest potential? We are here to help you get there. Contact IteratED for more information on how together we can provide exceptional 21st-century education.

Roy Sheneman, PhD's curator insight, March 26, 9:03 AM

Be strong and courageous.

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Becoming a More Effective Leader--Storytelling Feeds The Roots

Becoming a More Effective Leader--Storytelling Feeds The Roots | Digital Brand Marketing | Scoop.it
If I had my way, any face-to-face leadership development program on the planet would first start with the facilitator showing a picture of General Sherman. No, not General William Tecumseh Sherman – military strategist and General of the Union Army during the United States Civil War in 1861 through 1865 [...]

Via Karen Dietz
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Karen Dietz's curator insight, January 13, 1:44 PM

Storytelling is finally being recognized as an essential leadership skill to master. This article by Dan Pontefract gives us a model to help us think about this. He also shares the latest stats on the state of leadership in business and the strategies being used to address the deficit.


As you read through his model, he first tackles the roots of effective leadership. 4 of the 5 attributes he names are developed through building storytelling skills. 


What this means is that focusing on becoming a better storyteller develops/strengthens these leadership attributes. This is very efficient! The author goes on to define these attributes, and as you read them you will see how storytelling fits in.


Want good leadership? Want results? Get coached in business storytelling (www.juststoryit.com). Read the article to gain all the insights Pontefract offers. This is Part 1 of a 3-article installment. I can't wait to read the others!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jane Dunnewold's comment, January 13, 5:24 PM
I find even students in an adult workshop setting remember information better and longer if it is tied to a story. I meet people who were in classes with my ten years ago and the things they remember from the experience almost always begin with "I loved that story you told when....." Which of course makes an good teacher want to gather more good stories! It's a delicious cycle.