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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Write Viral Headlines: New BuzzSumo Research

How to Write Viral Headlines: New BuzzSumo Research | Digital Brand Marketing | Scoop.it
Why did you click through to this article? Why will some people share this article without even reading it? The most important element of this post may not be the 4 weeks I spent researching the data or the days … Continued

Via Peg Corwin, massimo facchinetti
Os Ishmael's insight:

Learn the emotional, content, topic, format and promise element of viral headlines.  See a list of power phrases used on Facebook. 


 


GREAT post on headline writing, blogger friends.

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Mike Allen's curator insight, April 2, 9:06 AM

Learn the emotional, content, topic, format and promise element of viral headlines.  See a list of power phrases used on Facebook. 

 

 

 

GREAT post on headline writing, blogger friends.

Maria Pia Montoro's curator insight, April 2, 9:19 AM

Learn the emotional, content, topic, format and promise element of viral headlines.  See a list of power phrases used on Facebook. 


 


GREAT post on headline writing, blogger friends.

Kate Marsh's curator insight, April 4, 9:21 AM

Learn the emotional, content, topic, format and promise element of viral headlines.  See a list of power phrases used on Facebook. 

GREAT post on headline writing, blogger friends.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Digital Brand Marketing | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.

 

All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.
Via Neil Ferree, massimo facchinetti
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Neil Ferree's curator insight, July 8, 2014 10:45 AM

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

2DiFore Marketing Solutions's curator insight, July 10, 2014 8:12 AM

Useful, practical information to get your open rate that much higher, read on.....

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.