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Google Rankbrain: Scorched Earth? - Curagami

Google Rankbrain: Scorched Earth? - Curagami | Digital Brand Marketing | Scoop.it

Google Rankbrain SEO's New Math
Google Rankbrain Artificial Intelligence (AI) SEO killer will surely scorch the earth. Dogs and cats living together was the only, “Machines Take Over” reference Larry Kim left out of RankBrain Judgement Day: Four Tactics You’ll Need To Survive for SearchEngine Watch.


Quieting the hyperbole a tad doesn’t mean Kim’s post isn’t..

 

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Via Martin (Marty) Smith
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Google, Facebook, Snapchat, and WhatsApp Reportedly Eye Expanded Encryption

Google, Facebook, Snapchat, and WhatsApp Reportedly Eye Expanded Encryption | Digital Brand Marketing | Scoop.it
Tech companies such as Google, Facebook, WhatsApp, and Snapchat are reportedly seeking to strengthen encryption on their messaging products.

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The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time

The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time | Digital Brand Marketing | Scoop.it

We Live In Google's World
If the web is the wild west then Google is the organizing and calming sheriff. There latest moves including slapping artificial intelligence into their algorithm and moving to real-time updates mean  we live in Google's world perhaps more than ever. 

Google's ability to balance an ever changing world on the head of a pin can be admired, feared or detested depending on where your website is coming out, on how much traffic your site is losing or gaining based on the latest.

These changes mean a favorite too, the Penguin Tool ( http://barracuda.digital/panguin-tool/) is about to lose it's relevance. The ability to overlay Google's moves on your Google Analytics is yet another "not provided" move. Google wants to hold and control their data since control translates into the ability to sell those tools back to us.

As my friend and Google Watcher, Bill Slawski told me he thinks web marketers should be boning up on AI. As we lose our ability to SEE and learn from the web's data Bill is right. We better know AI or diversify our multichannel marketing FAST. 

We live in Google's world perhaps now more than ever!

http://www.curagami.com/google-penguin-4-rankbrain-love/?v=7516fd43adaa 

http://barracuda.digital/panguin-tool/


Via Martin (Marty) Smith, massimo facchinetti
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Why Google+ has to shrink to grow

"One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old. By harnessing people’s real identities and reputations, the thinking went, the most toxic and spammy of commenters would sink to the bottom, and the cream of the comments would rise to the top."


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 28, 2015 5:18 PM


All I could think of while reading this article was: "Finally an intelligent conversation on Google+!"


To many the Plus is a failed experiment because Google tried to compete with Facebook. But to me, it has never been about that. The platform is not a failure. It's just the perfect example of a business that pays attention to what its community and customers say. 


I have always felt that Google listens to users. And as Casey Newton mentions in this post, Google+ is now finally small enough to build on. It’s focused, self-contained, and at least by Google terms, not overly ambitious."

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I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey – Think with Google

I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey – Think with Google | Digital Brand Marketing | Scoop.it

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 22, 2015 2:40 PM


Very interesting study that proves once again that mobile has become a de-facto path to purchase. 

I don't think computers are done, though. But people are constantly on the move...

Rescooped by Os Ishmael from Content Curation World
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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Digital Brand Marketing | Scoop.it

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Nancy White's curator insight, May 12, 2015 5:38 PM

Excited to see how we might be able to set this up in our GAFE space - students already have accounts, so this is a natural fit to facilitate student curation!

Konstantinos Kalemis's curator insight, August 10, 2015 4:58 AM

 

 

Google has just introduced "Collections", for Google+, a new service which allows any Google+ user to group his posts by topic and to create public, shareable collections of his favorite links, articles, videos and images.

 

To use Google Collections, simply go to your G+ profile page and then select "Collections" on the drop down menu appearing on the top left part of the page.

 

"Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections."

 

You can either create new posts containing whatever type of content inside a collection, or assign an existing, published post to a collection you have just created.

 

You can create as many collections as you like.

 

Google+ Collections is available on the web and on Android (iOS coming later).

 

 

My comment: Google+ Collections adds opportunity for creating additional value to G+ users by letting interests drive community engagement. This is a feature that sooner or later any social network will offer. 

 

Free to use.

 

Try it out now: https://plus.google.com/collections/welcome ;

 

 

 

More info:

 

Official Google announcement: https://plus.google.com/+googleplus/posts/7ZpGWeou2sV ;

 

Featured collections: https://plus.google.com/collections/featured ;

 

See also the official review from Techcrunch:

http://techcrunch.com/2015/05/04/google-turns-users-into-content-curators-with-new-collections-feature/ ;

 

Video tutorial: https://youtu.be/gtVNkbtS9g8 ;

 

 

 

 

 

 

 

 

 

 

Nurita Sánchez's curator insight, January 29, 3:13 PM

Cómo usar las colecciones:

http://www.ilusual.com/como-usar-las-colecciones-de-google-plus-guia

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Will Your Website Survive the Google Mobile Penalty?

Will Your Website Survive the Google Mobile Penalty? | Digital Brand Marketing | Scoop.it
Is your website prepared for April 21, 2015 when Google starts favoring web pages that are mobile-friendly and penalizing web pages that are not?

Via malek
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malek's curator insight, April 10, 2015 12:30 PM

To conclude, on April 21, 2015, Google will update their algorithm. It will favor pages that are mobile-friendly and penalize pages that are not.

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The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Digital Brand Marketing | Scoop.it

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.


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25 Human SEO Tips to Rock Your Search Engine Rankings

25 Human SEO Tips to Rock Your Search Engine Rankings | Digital Brand Marketing | Scoop.it

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.


Via Shannon K. Steffen, donhornsby, massimo facchinetti
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Shannon K. Steffen's curator insight, January 2, 2015 8:37 AM

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.

donhornsby's curator insight, January 2, 2015 9:57 AM

SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.

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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Digital Brand Marketing | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

 


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Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Digital Brand Marketing | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.


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Google’s 200 Ranking Factors | The Complete List

Google’s 200 Ranking Factors | The Complete List | Digital Brand Marketing | Scoop.it

Google uses about 200 ranking factors in their algorithm...But what the heck are they? Well today you're in for a treat because I've put together a complete list. 


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Neil Ferree's curator insight, July 30, 2014 12:42 PM

203 Ranking Factors Google uses to Rank a Website. Each ranking factor in Brian Dean list is defined so even a non-SEO can use these ranking factors so your website will rank better in the SERP's.


You still need to manage your social media presence so you can get your marketing message found, read and shared on the social web.

malek's curator insight, July 30, 2014 3:53 PM

One of the best article to read about G ranking.

Disclaimer: Not official!!

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Top 20 Google Analytics Blogs in 2014 | OnlineMetrics

Top 20 Google Analytics Blogs in 2014 | OnlineMetrics | Digital Brand Marketing | Scoop.it
Do you want to improve your skills in Google Analytics and related areas? Make sure to read these top Google Analytics blogs from today!

Via Neil Ferree, malek
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Neil Ferree's curator insight, May 2, 2014 2:47 PM

Here's a classic example on why being active on Google+ is so dam smart for me and guys like me.


Whether you're super savvy with Google Analytics or not, we all need to know what's working with our Social SEO efforts and what's not. I for one am not all that skilled at slicing and dicing my GA metrics, so this top 20 GA blog article is right up my alley.


Too bad Josh Berg isn't using Scoop.it else I could give him props for his sharing this awesome post in my stream.

malek's curator insight, May 2, 2014 6:11 PM

How to dig into Google Analytics. A well compiled list for beginners up to experts... #must read

My Web Tips's curator insight, May 6, 2014 4:26 AM

I have another tab open in my browser right now with Google Analytics open for my sites. I was going to search for some trainng courses and ran into this scoop. Thanks!

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Google Is Quietly Ramping up its Twitter-Style Real-Time News Offerings

Google Is Quietly Ramping up its Twitter-Style Real-Time News Offerings | Digital Brand Marketing | Scoop.it
Verified individuals can create short posts that show up in a special search carousel

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Googles Cool Branded Search: What You Need To Know

Googles Cool Branded Search: What You Need To Know | Digital Brand Marketing | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.

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How is Google is Powering Storytelling in 2016? Find Out Here

Few people know Google and Google Plus the way Martin Shervington does. Kathy Klotz-Guest and Martin discuss (and laugh about) business storytelling trends i...

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Karen Dietz's curator insight, January 8, 1:46 PM

In this 38 minute video fellow biz story colleague Kathy Klotz-Guest (and a curator here, too) interviews Martin Shervington of Google to discover how the company is supporting business storytelling in 2016. Fascinating! Lots to think about here and I know you'll find insights here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Kajsa Hartig's curator insight, January 9, 3:45 AM

A few insights: People gather around collections/interests not other people. How can museums curate collections more effieciently in social media? How can (curated) collections connect with communitites? Also: Stories are told 'on the fly'. How can museums connect with the visitors' own stories? How can the museum's and visitor's stories merge? Not yet sure about the role of Google for museums but some interesting thoughts here.

Dr. Madelyn Blair's curator insight, January 11, 4:52 PM

Just in case you are reeling with all the changes, this interview with Martin Shervington of Google will just add to the mix. That said, he will give you some insights into what is happening in technology uses. And being informed is one of the best way to be prepared. Have fun listening to his excitement, energy, and focus. This review written by Madelyn Blair, PhD. See more at www.madelynblair.com or follow @madelynblair.

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SEO: What Is THEIR Rank Telling You - Curagami

SEO: What Is THEIR Rank Telling You - Curagami | Digital Brand Marketing | Scoop.it

How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO". 

So if your question is, "You talking to ME?" and you are asking Google the answer is YES.  


Via Martin (Marty) Smith, Frank J. Klein
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Martin (Marty) Smith's curator insight, June 24, 2015 11:33 AM

Corrected
Updated this post with a PageRank is Dead note from my friend Mark Traphagen.