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Grow your Google+ audience organically with these tips (Infographic)

Grow your Google+ audience organically with these tips (Infographic) | Digital Brand Marketing | Scoop.it

I love Everypost's infographics. This one offers great tips!


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Alexander Abramov's curator insight, January 10, 11:24 PM

Grow your Google+ audience organically with these tips #infographic
january 9, 2015 · by Cendrine Marrouat

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More Tools for Facebook Pages and Twitter Marketers

More Tools for Facebook Pages and Twitter Marketers | Digital Brand Marketing | Scoop.it
In this week's roundup: more tailored targeting, “pinning” on the Plus, and a lot more.

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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Digital Brand Marketing | Scoop.it

How often do you use Google to find something on the internet?

If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.

Find 46 of them featured in this infographic.


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Sarah McElrath's curator insight, January 9, 9:34 AM

students still need to be taught how to be effective searchers On Google. Here are some helpful tips/tricks to show them--and learn yourself.

Mayra.Loves.Books's curator insight, January 9, 10:38 AM

More Google search tips...

Kelly Coffee's curator insight, January 9, 10:46 AM

Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Digital Brand Marketing | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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SEO Basics: A Guide to Google Algorithm Changes - GetResponse Blog - Email Marketing Tips

SEO Basics: A Guide to Google Algorithm Changes - GetResponse Blog - Email Marketing Tips | Digital Brand Marketing | Scoop.it
Figuring out how to work your content doesn't have to be hard. Read these great these SEO basics to help you get on the right track with content.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, June 10, 2014 1:45 AM


I have always seen the Google algorithm changes as important and mandatory to ensure that the Internet is as devoid of bad content as possible.


It's now getting clearer and clearer that quality is the way to go! 

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Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | Digital Brand Marketing | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

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Robin Good's curator insight, March 31, 2014 8:02 AM



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





WebMarketingStore's comment, June 1, 2014 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 2014 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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Need to learn more about Google? The ultimate list of resources is in this article! | Social Media Slant

Need to learn more about Google? The ultimate list of resources is in this article! | Social Media Slant | Digital Brand Marketing | Scoop.it
There is no denying that Google has redefined the way we see and use the Internet in recent years. From Search, to YouTube, Google+, and Adsense, many of the company's products and properties have become part of our daily lives.

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Saranne Davies's curator insight, December 24, 2013 4:19 AM

Got to be worth 20 minutes of anyone's time.

Jaana Nyström's curator insight, December 25, 2013 7:35 AM

Excellent resources!

Cendrine Marrouat - SocialMediaSlant.com's comment, December 26, 2013 12:36 PM
Thank you @Jaana Nyström!
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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Google Quietly Debuts Viewable Impression CPM Bidding In AdWords

Google Quietly Debuts Viewable Impression CPM Bidding In AdWords | Digital Brand Marketing | Scoop.it
In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability.

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What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search

What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search | Digital Brand Marketing | Scoop.it
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.

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Robin Good's curator insight, October 12, 2013 2:08 PM


Excellent article by Ammon Johns explaining clearly what the new Google algorithm Hummingbird does and how it really affects the world of search.


Contrary to what has been written by many, Hummingbird changes deeply how Google interprets search queries, especially, long, detailed ones, not the search results directly. This is also why no-one has really seen major changes to web site traffic after Google has introduced the new algo quietly in August.


In simple words, what Google Hummingbird does, in the words of Ammon Johns is: "...making the very concept of many long-tail searches go the same way as referral data.


Google is trying to get away from exact wording to understanding the concepts.


So no matter how verbose or roundabout your search for pizza restaurant in Denver may be, the search it runs is exactly the same as “Denver Pizza Restaurant”, “Pizza Restaurant Denver”, etc."


Read the full article and the examples provided and you will get a good gist of it.


Very interesting. Useful. 8/10


Read the full article here: http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html 






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Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users

Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users | Digital Brand Marketing | Scoop.it
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.

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Robin Good's curator insight, September 24, 2013 10:33 AM



Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.


"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."


What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.



Informative. Very useful. 8/10


Read the full story here: http://searchengineland.com/post-prism-google-secure-searches-172487 



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Vince: The Google Update We Should Be Talking About

Vince: The Google Update We Should Be Talking About | Digital Brand Marketing | Scoop.it
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track.

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Social Media Infographic: Finding Your Way Around Google+

Social Media Infographic: Finding Your Way Around Google+ | Digital Brand Marketing | Scoop.it

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.


Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.


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Jordan Anderson- www.havefunandprofit.com's curator insight, July 18, 2013 8:23 PM

It is now far more better!

Athena Catedral's curator insight, August 6, 2013 5:52 AM

Succinct cheat sheet for Google + posting

John Thomas's curator insight, February 12, 2014 1:47 PM

Social Media Infographic: Finding Your Way Around Google+

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25 Human SEO Tips to Rock Your Search Engine Rankings

25 Human SEO Tips to Rock Your Search Engine Rankings | Digital Brand Marketing | Scoop.it

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.


Via Shannon K. Steffen, donhornsby, massimo facchinetti
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Shannon K. Steffen's curator insight, January 2, 8:37 AM

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.

donhornsby's curator insight, January 2, 9:57 AM

SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.

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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Digital Brand Marketing | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

 


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Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Digital Brand Marketing | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.


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Google’s 200 Ranking Factors | The Complete List

Google’s 200 Ranking Factors | The Complete List | Digital Brand Marketing | Scoop.it

Google uses about 200 ranking factors in their algorithm...But what the heck are they? Well today you're in for a treat because I've put together a complete list. 


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Neil Ferree's curator insight, July 30, 2014 12:42 PM

203 Ranking Factors Google uses to Rank a Website. Each ranking factor in Brian Dean list is defined so even a non-SEO can use these ranking factors so your website will rank better in the SERP's.


You still need to manage your social media presence so you can get your marketing message found, read and shared on the social web.

malek's curator insight, July 30, 2014 3:53 PM

One of the best article to read about G ranking.

Disclaimer: Not official!!

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Top 20 Google Analytics Blogs in 2014 | OnlineMetrics

Top 20 Google Analytics Blogs in 2014 | OnlineMetrics | Digital Brand Marketing | Scoop.it
Do you want to improve your skills in Google Analytics and related areas? Make sure to read these top Google Analytics blogs from today!

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Neil Ferree's curator insight, May 2, 2014 2:47 PM

Here's a classic example on why being active on Google+ is so dam smart for me and guys like me.


Whether you're super savvy with Google Analytics or not, we all need to know what's working with our Social SEO efforts and what's not. I for one am not all that skilled at slicing and dicing my GA metrics, so this top 20 GA blog article is right up my alley.


Too bad Josh Berg isn't using Scoop.it else I could give him props for his sharing this awesome post in my stream.

malek's curator insight, May 2, 2014 6:11 PM

How to dig into Google Analytics. A well compiled list for beginners up to experts... #must read

My Web Tips's curator insight, May 6, 2014 4:26 AM

I have another tab open in my browser right now with Google Analytics open for my sites. I was going to search for some trainng courses and ran into this scoop. Thanks!

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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Digital Brand Marketing | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

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Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 2014 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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Can't type right now? Try speaking instead

Can't type right now? Try speaking instead | Digital Brand Marketing | Scoop.it
If you think that you just need a smartphone to make voice queries on Google Search, you've got it all wrong. Google Voice Search Hotword is a Chrome extension that allows you to speak to your comp...

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Donald McClendon's curator insight, December 3, 2013 11:02 PM

Just speak into the mike and say, "Ok Google"

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This week in social media: Facebook, Google, LinkedIn, Twitter, WordPress

This week in social media: Facebook, Google, LinkedIn, Twitter, WordPress | Digital Brand Marketing | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
Facebook added two mobile app capabilities to help increase install

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, October 25, 2013 11:40 PM

A lot of things happened in social media again this week!

I really like the new Handwriting feature for Gmail and Google Docs! What about you? 

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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | Digital Brand Marketing | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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The Six Pillars of SEO-Friendly Curated Content

The Six Pillars of SEO-Friendly Curated Content | Digital Brand Marketing | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.

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Robin Good's curator insight, August 26, 2013 9:54 AM



I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.


But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.


As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:


1) put a lot of effort into their curation


2) have a strong editorial voice and


3) a distinctive point of view



and which heavily rely on:


4) recognized expert analysis7cmmentary and reviews


5) access to data otherwise not accessible


6) freshness




Rightful. Useful. 8/10


Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match 




ManufacturingStories's curator insight, August 27, 2013 10:33 PM

Robin - Another valuable and outstanding summary!

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Digital Brand Marketing | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

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Oh this is good!

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Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM

Excellent

Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...