Digital Brand Mar...
Follow
Find tag "fundraising"
2.6K views | +3 today
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Digital Brand Marketing | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Via Karen Dietz
more...
Karen Dietz's comment, August 27, 2013 9:48 AM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 7:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

How To Fight Story & Pitch Fatigue

How To Fight Story & Pitch Fatigue | Digital Brand Marketing | Scoop.it
Between wooing potential investors and meeting people at parties you're going to have to tell your company's story thousands of times. Worry notthere...

Via Karen Dietz
more...
Jasbin's comment, June 10, 2013 4:48 AM
Nice and interesting story
Rajeshwar Parekh's curator insight, June 10, 2013 6:00 AM

...certainly applies to writing fiction because of legitimate or credible characterization, for a villain that causes a change in a protagonist's early life and later in her life, creating another legitimate villain...

Karen Dietz's comment, June 24, 2013 11:59 AM
Glad you liked the article Express Invites and Rajeshwar, you make good points about its relevance for fiction writers.
Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | Digital Brand Marketing | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.

Via Karen Dietz
more...
Karen Dietz's curator insight, August 12, 2013 12:18 PM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

ExamTime's curator insight, August 13, 2013 2:55 AM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:

 

A content hub on Facebook containing the mission and story of Giving Day told through an animated film.A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it