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Raising Capital: Storytelling Most Influential Quality

Raising Capital: Storytelling Most Influential Quality | Digital Brand Marketing | Scoop.it
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]

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Karen Dietz's curator insight, January 13, 1:25 PM

How influential? By a factor of 3 says expert Hannah Shaw Grove writing for Private Wealth Magazine on her latest research.


Whoa! I always say that when you neglect storytelling skills you leave both money and opportunity on the table. Now there's research to back it up.


This is a quick article with a powerful message that is well worth the read. Want to raise funds for your business, nonprofit, or financial services business? Then build your storytelling skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Digital Brand Marketing | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]

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Karen Dietz's curator insight, August 21, 2014 2:06 PM

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Digital Brand Marketing | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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How To Fight Story & Pitch Fatigue

How To Fight Story & Pitch Fatigue | Digital Brand Marketing | Scoop.it
Between wooing potential investors and meeting people at parties you're going to have to tell your company's story thousands of times. Worry notthere...

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Jasbin's comment, June 10, 2013 7:48 AM
Nice and interesting story
Rajeshwar Parekh's curator insight, June 10, 2013 9:00 AM

...certainly applies to writing fiction because of legitimate or credible characterization, for a villain that causes a change in a protagonist's early life and later in her life, creating another legitimate villain...

Karen Dietz's comment, June 24, 2013 2:59 PM
Glad you liked the article Express Invites and Rajeshwar, you make good points about its relevance for fiction writers.
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Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors

Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors | Digital Brand Marketing | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential

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Karen Dietz's curator insight, November 24, 2014 11:40 AM

Are you making a business pitch (i.e. telling your story) to potential investors anytime soon? Well, there's tons of advice out there for you and some advice on the structure of one feel more like plans for building a spaceship.


Ay yi yi. Which is why I like this article. The basic advice given is: follow the KISS principle (keep it simple sweetie) and make sure your story has this short-list of essential elements.


To keep you focused and delivering the right material investors are seeking, follow Branson's and other top investor's specific -- and not complicated -- tips given here. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | Digital Brand Marketing | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...

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Karen Dietz's curator insight, August 6, 2014 10:36 AM

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | Digital Brand Marketing | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.

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Karen Dietz's curator insight, August 12, 2013 3:18 PM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it