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Social Media for Lead Generation

Social Media for Lead Generation | Digital Brand Marketing | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

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Pallab Kakoti's curator insight, July 4, 5:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 5:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 11:25 AM
Marketing is Good! Selling is Better!
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Instant Clutter-Free Real-Time Video and Web Collaboration with Kollaborate.io

Instant Clutter-Free Real-Time Video and Web Collaboration with Kollaborate.io | Digital Brand Marketing | Scoop.it

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Carolin's curator insight, January 18, 3:43 AM

Must try for our project and board meetings.

Clay Leben's curator insight, January 21, 12:46 AM

Exactly what the new web tools can build.

Nevermore Sithole's curator insight, February 10, 2:05 AM
Instant Clutter-Free Real-Time Video and Web Collaboration with Kollaborate
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Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | Digital Brand Marketing | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

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Robin Good's curator insight, November 24, 2013 4:21 AM



If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.


Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 


From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.



Free to use.


Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 





Lynnette Van Dyke's curator insight, November 24, 2013 8:37 AM

A wonderful resource.  Many thanks to Robin for  this alert!

Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...

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Find Out Which Competitor Pages Are Most Shared on Social Media with Social Crawlytics

Find Out Which Competitor Pages Are Most Shared on Social Media with Social Crawlytics | Digital Brand Marketing | Scoop.it

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JM - Axioma WebLab's curator insight, September 24, 2013 10:08 PM

A powerful new tool !

Maxim Holding's comment, September 30, 2013 6:10 AM
very useful tool .. thank you
Maxim Holding's curator insight, September 30, 2013 6:11 AM

Find out your how your competitors are doing and compare your social media network.

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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Digital Brand Marketing | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

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ChemaCepeda's curator insight, July 23, 8:34 AM

Buen listado. Ya no hay excusas para producir buenos contenidos de salud

BobbyO's curator insight, July 24, 6:56 AM

Good Curative video stuff.

Melissa Marshall's curator insight, July 30, 12:27 AM

A fantastic list - all categorised and organised for you!

How to save that online video, how to share videos you have made, how to create them... the lists go on!

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An Introductory Guide to Content Curation

An Introductory Guide to Content Curation | Digital Brand Marketing | Scoop.it

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Dean Mantz's curator insight, January 17, 12:38 PM

Thanks Robin for sharing this Curation guide on your scoop.it site. 

Alfredo Corell's curator insight, January 23, 3:25 PM

A very useful guide from one of the Pioneers in Content Curation

Bookmarking Librarian's curator insight, April 1, 10:35 PM
Content curation
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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Digital Brand Marketing | Scoop.it

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Robin Good's curator insight, October 17, 2013 2:45 AM


Trendwatching.com, a web magazine devoted to analyze, research and report about upcoming consumer trends, has released the Consumer Trend Canvas (inspired by Alex Osterwalder's).


The free CTC has been designed for anyone interested in looking deeper into the innovation and business opportunities available by looking into the specific traits of new consumer trends.


The Consumer Trend Canvas per se is nothing else but a printable PDF framework that contains instructions, tips and examples as well as a full-page structured canvas that help you analyze any possible consumer trend.


"An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own."


More info: http://www.trendwatching.com/trends/consumertrendcanvas/ 


Consumer Trend Canvas: http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf 




Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.