Why Content Marketing Fails Slides via Growth Hackers | Digital Brand Marketing | Scoop.it
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast

Via Martin (Marty) Smith, malek