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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Digital Brand Marketing | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.

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Martin (Marty) Smith's curator insight, February 23, 10:03 AM

Good another marketing to master along with email marketing, conversion marketing, mobile marketing, cause marketing, video marketing and about 50 others.  Now Emoji Marketing. Crazy. 

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Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos

Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos | Digital Brand Marketing | Scoop.it

"There was once a time that I didn’t think much about my family stories. It’s not that I didn’t care, but I just didn’t make time for it. I think what changed my course was having children. They start asking me questions like, “did you do that when you were a kid?” Or maybe it went more like, “back in the olden days did you…?”

 

Once I had children, I realized that it was important to share my stories of childhood and family with them. One of the best story prompts is a picture, and it only takes one to start the journey."

 

Read the full article to find out more about using pictures as story prompts as well as an example of telling a story with a photo.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 16, 2015 3:15 AM

I love the idea of adding items to a photograph as they did in this article.  It can really enhance the story or fill in gaps.

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Storytelling Tips from Humans of New York | Bateman Group

Storytelling Tips from Humans of New York | Bateman Group | Digital Brand Marketing | Scoop.it

"Brandon is an entrepreneur and photographer, but most of all he’s an expert at using words and images to capture what it means to be human. He started Human of New York after losing his job and moving to New York with the dream of photographing 10,000 people on the street and plotting them on a map of the city. During this arduous process, he started gathering quotes from the people he photographed and using these words to caption his photos.

 

Since its beginnings in 2010, HONY has gained 12 million followers on Facebook and 2 million on Instagram, partnered with the UN on a world tour, raised more than $1 million for a school in the Bronx, interviewed President Obama, and published a best-selling book. So this guy must be on to something."

 

Read the full article to find out more about these five storytelling lessons from HONY:

Be consistentWork hardDon't wait for perfectBe authenticKeep it brief, but make it meaningful
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Rescooped by Os Ishmael from How to find and tell your story
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How stories are told around the world | TED

How stories are told around the world | TED | Digital Brand Marketing | Scoop.it

"No matter the tech, humans have invariably figured out a compelling way to tell each other stories.

 

That’s not to say we all tell stories the same way. Far from it. As Kay Turner, a folklorist and independent scholar who’s on the board of the New York Folklore Society, notes, “Even if a story is the same, each culture will tell it differently, because each one has its own genres and cultural rules.” That’s led to a host of different traditions and practices beloved around the world. Here are just some of them."

 

Read the full article to find out more about these storytelling traditions used across the globe:

Hula - HawaiianShadow Puppetry - ChineseZagal - ArabicCunto - SicilianRakugo - JapaneseGriot - West AfricanBharatanatyam - IndianCalypso - Trinidadian
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Take a tip from Norm MacDonald, serialize your story | Wylie Communications

Take a tip from Norm MacDonald, serialize your story | Wylie Communications | Digital Brand Marketing | Scoop.it

#RIPRobinWilliams tweets show how to serialize your story


"What can you learn from Norm MacDonald’s Twitter tribute (would that be twibute?) to Robin Williams? What can’t you learn?! MacDonald shows us how to serialize our stories, how to get the word out in 144 characters or less — and when to stop typing."


Read the full article to view the six tips to take from MacDonald's tribute:

Tell a storySerialize your storyStart strongKeep it shortBut don't compress the life out of itKnow when to quit
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Kim Zinke (aka Gimli Goose)'s curator insight, January 8, 2015 2:15 AM

A really good example of serial storytelling in bite-size bits.  Scroll down to the bottom of the article to see the collection of tweets that make up the story of Norm's encounter with Robin Williams.

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Resource: Using Twitter to Motivate Storytelling and Writing | UKEdChat

Resource: Using Twitter to Motivate Storytelling and Writing | UKEdChat | Digital Brand Marketing | Scoop.it

"What is the point of writing and sharing our stories when no one will listen?

 

This can be one of the greatest challenges for teachers, as some pupils do not see the point of writing, creating stories or exploring their imaginations as no-one will properly read their story. Knowing that your work is going to have an audience is a real motivator for us all when writing, and for pupils this may simply be their parents reading their work. Even more care is given when a larger audience is likely – but finding that audience can be a challenge.


As social media now becoming a constant part of our daily lives, author David Mitchell is releasing his new short story via his twitter feed, which got us thinking…what a great idea for pupils to share their stories – 140 characters at a time."

 

Read the full article to see the story Mitchell told on Twitter and how you can use Twitter and Storify to tell your own story.


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Kim Zinke (aka Gimli Goose)'s curator insight, September 3, 2014 1:42 AM

The author brings up a great point that even young children can use Twitter to tell a story (complete with pics or other multi-media) and could even be a motivator.  Besides being trendy, it's  not overwhelming (you only have to come up with 140 characters at a time), it keeps your thoughts concise, you can tell it through as many tweets as you need, and you can make it as private or public as you like.

Rescooped by Os Ishmael from Content Curation World
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5 Examples of Web Sites Effectively Leveraging Content Curation

5 Examples of Web Sites Effectively Leveraging Content Curation | Digital Brand Marketing | Scoop.it
Content curation typically employs a mix of tech, process and skills, and should be an important part of any social marketer’s arsenal.

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Prof. Hankell's curator insight, September 6, 2013 11:46 AM

Robin Good's insight:


If you are looking for some good inspiring examples of how content and news curation can be put to good use, Bob Geller has published this past spring a useful article reviewing five different content curation approaches
that are very successful.

The five sites reviewed in this article "have all been tremendously successful in leveraging third party content, optimizing it, adding value, and building audience. They range from the famous to the obscure. There are some common threads, yet each has a different formula."


Useful. Resourceful. Good examples. 7/10


Full article: http://maximizesocialbusiness.com/curate-content-like-a-pro-8535/

(Image credit: Creative stylized web design by Shutterstock)

donhornsby's curator insight, September 7, 2013 11:18 AM

Are there any other sites that have provided good inspiration for your content curation?

Robin Good's comment, September 8, 2013 2:47 AM
Yes. Just stay tuned and you are going to see more good examples.
Rescooped by Os Ishmael from visualizing social media
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5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | Digital Brand Marketing | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...


Via Lauren Moss
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Content Marketing Campaign Playbook

The Content Marketing Campaign Playbook | Digital Brand Marketing | Scoop.it
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 21, 2015 2:06 PM

Using the example of a particular campaign, this post walks you through how they strategically created a highly effective and engaging content marketing content.

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It was a dark and stormy night... – 11 Examples of Storytelling in Marketing | ReferralCandy

It was a dark and stormy night... – 11 Examples of Storytelling in Marketing | ReferralCandy | Digital Brand Marketing | Scoop.it

"In Made to Stick, Gary Klein, a psychologist who studies high-pressure decision-making, suggests that stories are often retold because they contain wisdom.  In a medical context, stories provide a simulation of what to do in a certain situation.

 

But according to Made to Stick, stories contain something else: inspiration.

 

A story has the power to provide contextual simulation (knowledge about how to act) as well as inspiration (motivation to act).  Both aspects are “geared to generate action“.  The authors highlighted three story plots that inspire us to act:  challenge, connection, creative."


Read the full article to find out more about these 11 examples of storytelling in marketing that use the three plots:

Warby ParkerDollar Shave ClubGreatsTomsPura Vida BraceletstentreeAirbnbAsanaSugruHampton CreekMoleskine
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 14, 2015 3:12 AM

At the core of every great brand is a story.  Ask yourself: what is the motivation behind your brand? What problems did you set out to solve?  The story you tell shouldn’t be any story; it should be a story about your passion and motivation.  Focus on telling that story, and people will listen.

Rescooped by Os Ishmael from How to find and tell your story
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The ROI of Storytelling | The Social Ms

The ROI of Storytelling | The Social Ms | Digital Brand Marketing | Scoop.it
Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 6, 2015 2:41 AM

What a great example!  Sales ads for used cars are typically boring but this seller decided to tell a story instead.  And what results!

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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Digital Brand Marketing | Scoop.it

"Some brands are inherently sexy, like the Ford Mustang.  The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).


Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

 

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?  Creating a great story means digging right into the heart of what makes a company or a product special."


Read the full article to see some examples of brands big and small making it happen and how they fit into these categories:

Speak the Native LanguageUse Humor to Approach Delicate SubjectsCreate a New StoryMake Your Customers the StarsTreat Your Employees Right
Via Gregg Morris, Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 2015 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

Dominique Taste's curator insight, March 13, 2015 12:27 PM

Le storytelling est loin d'être réservé aux marques glamour, aux entreprises patrimoniales ou aux start-up flamboyantes. Il nécessite juste plus de créativité et un choix de techniques comme :

* utiliser le vocabulaire de votre cible,

* transformer ses clients en héros,

* traiter ses employés avec égard,

* créer une histoire de zéro

* ou utiliser l'humour pour traiter les sujets délicats.

Rescooped by Os Ishmael from How to find and tell your story
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Modern Authors Delve Into Digital and Visual Storytelling | Mashable

Modern Authors Delve Into Digital and Visual Storytelling | Mashable | Digital Brand Marketing | Scoop.it

"For authors, journalists and creative writers, self-publishing platforms and the explosion of digital and social media is a game-changer. Twitter, Facebook, blogging — even newer platforms such as Vine or Snapchat — can all be valuable resources for authors trying to gain exposure, get published, respond to feedback and connect with fans.

 

As storytelling evolves to keep up with digital culture, authors are getting more and more creative with their online tactics, particularly when it comes to incorporating visual content into their written work. While a published novel or memoir might contain only text, a piece of content published online has almost limitless potential for creative, visual assets to complement the story."

 

Read the full article to see examples of, and find out more about, these suggestions on how authors utilize social to promote their work, brainstorm ideas and supplement their creative processes using:

Facebook, Twitter and "traditional" platformsBlogging and guest bloggingSocial media for research and inspirationBeyond Facebook and Twitter: The unconventional players in the social media space
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Kim Zinke (aka Gimli Goose)'s curator insight, September 3, 2014 2:13 AM

Great examples of how individuals have extended their story onto other platforms.  Not only are they using social to tell, promote and/or collaborate on a story or project, they are also telling their personal story. People love the back-story from the story behind the story, tidbits about you, bits from the cutting room floor, to your process.  It takes the solitary function into a social realm.


If you'd like to see more examples of stories being told online, I'd also recommend the Mashable article 9 Innovative Methods for Modern Storytelling

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Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories

Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories | Digital Brand Marketing | Scoop.it

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Robin Good's curator insight, January 4, 2014 8:07 AM



Snowfallen definition: "to publish a whopping great story online that’s stuffed full of integrated multimedia elements — in the manner of the New York Times’ Snow Fall, the epic report on a brutal avalanche that was released late last year to much acclaim."

(source: Matter)

Whether you think that the SnowFall-like journalism format is a great thing or not, this new storytelling format characterized by long narrative texts accompanied by many multimedia elements, seems to see no stop to its growth.


Bobby Johnson of Matter / Medium, is not quite convinced that this format is always the best way to go, but besides his interesting pros and cons for the use of the snowfallen format, he has done a fantastic job of curating a great an "open" collection of all of the "snowfallen" examples already published out there.


The collection provides in a chronological order, "snowfall"-like examples essentially for the last three years, though there are a few dating back as far as to 1996. 


Excellent. 9/10


SnowFallen Examples Collection: https://docs.google.com/spreadsheet/ccc?key=0AnWYxsUNHS4FdGVYMnpkdGdTNTU0RS1SXzktcnZwRWc&usp=sharing#gid=0 




malek's curator insight, January 4, 2014 8:26 AM

A frowing different species in the Storytelling kingdom. Save it in your Google Doc, enjoy at your leisure.

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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Digital Brand Marketing | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
Via Lauren Moss
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Des Walsh's curator insight, May 20, 2013 8:43 PM

Helpful infographic and notes

Joe Wise's curator insight, May 21, 2013 5:29 PM

The longest infographic ever made >