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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Digital Brand Marketing | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.

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A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving

A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving | Digital Brand Marketing | Scoop.it

Many years ago, I was in the office of one of my former bosses for my annual review. He was very diplomatic and shared that he was happy with my work. When he asked me, “Do you have any questions?” By nature, I am big on adding the word self between the words –“constant improvement”. So, I replied...


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Karen Dietz's curator insight, February 10, 8:14 PM

Article Link: https://www.linkedin.com/pulse/best-people-leadership-lesson-i-learnt-from-my-former-karthik-rajan 


My LinkedIn buddy Karthik Rajan put together this thoughtful post that gets to the heart of business success: listening for people's strengths and reflecting that back to them.


Sounds easy, or like a nice platitude. But Rajan shares a story that brings it to life, where we can see ourselves easily following his tip. Aha! Great storytelling is at work :)


OK -- but other than that, what has this post got to do with business storytelling??!!


Well, the best way evoke the best stories/qualities from people is to simply acknowledge the best of what you experience with them. Why? So they can experience their magnificence in your presence. And you can experience their magnificence when you are with them. Relationships spiral up, and so does the quality of work.


What does it cost you? Not much, as Rajan points out. In the end, by deeply listening you will discover amazing things about people. And about yourself, interestingly enough.


Of course, this is not a practice where you say one thing, and then turn around to say the opposite about a person behind their back. Someone did that to me recently. That's just lip service that we want to avoid that when we can.


I love story listening and appreciating the best about a person in return. It's a great way to be in a place of constant discovery, celebration, and heart. We can all do the tactical and practical. This other takes work -- but the rewards are great.


Go read the article, follow Rajan's advice, and get your story listening/appreciation gear on. You'll be glad you did :)


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Story Structures For Fab Presentations: 8 Classics Many Miss

Story Structures For Fab Presentations: 8 Classics Many Miss | Digital Brand Marketing | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.

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Javier Arana's curator insight, January 10, 9:26 PM

Muy buen artículo sobre 8 técnicas de storytellin para atrapar a una audiencia.

Debra Walker's curator insight, January 20, 3:38 PM

These techniques are not just great for structuring presentations but are very helpful with a lot of writing projects as well.

 

Emerging World's curator insight, March 10, 4:12 AM

The art of telling compelling stories that move people is at the heart of leadership.  I have heard it said that telling the right stories at the right time is they key to being successful in a leadership role.


These frameworks and the associated resources are a useful tool for anyone who wants to understand what kinds of stories to tell and when.

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Want Engagement? Quit Advertising To Employees; Do Storytelling Instead

Want Engagement? Quit Advertising To Employees; Do Storytelling Instead | Digital Brand Marketing | Scoop.it
Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.

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Karen Dietz's curator insight, November 24, 2014 6:32 PM

Amen brother! That's what I said when I read this article by colleague Bill Baker @StorytellerBill. 


Corporations, communications folks, managers and leaders have got to stop talking "at" people, or on just "telling" stories. That is all just pushing messages to people -- which Bill says is simply another ad to put up with. And we wonder why employee engagement is so low!


As I encourage my clients, think of story sharing instead and story listening as the secret to turning this situation around.


Bill give us very concrete advice on what to avoid doing, and 3 pieces of solid advice what to do instead. Yeah!


Follow Bill's advice and you will start seeing a huge difference. Thanks Bill!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Kim Zinke (aka Gimli Goose)'s curator insight, November 27, 2014 2:07 AM

Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0


"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."

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Give Awesome Presentations With These 5 Storytelling Tips

Give Awesome Presentations With These 5 Storytelling Tips | Digital Brand Marketing | Scoop.it
Get your audience's attention and keep them engaged with these tips on public speaking.

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Karen Dietz's curator insight, October 27, 2014 3:03 PM

Article Link: http://bit.ly/1wCLi0E 


Here is what I like about this article: the concrete examples of stuff most people say in a presentation that doesn't work, and then rewrites to show how to storify that statement, or share a story instead.


Delivering great presentations takes lots of practice and delivering occasional duds. Yet if you follow the advice here in this article, you can nail it every single time. (**Secret: the same tips apply to creating awesome blogs)


I really like the example of how to turn a statistic into a story. After incorporating these tips, I hope all your presentations are award-winning!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, October 28, 2014 4:38 AM

OK, OK, one more about the presentations... it would be one plus more than needed if this presentation-business were not so difficult (allegedly it's one of the greatest fear to speak publicly - I can attest this...:-)))... So, it is a short one and a good one...:-))) 

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One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller

One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller | Digital Brand Marketing | Scoop.it
How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of Global HR Talent Development, Nelson Farris. Wow — what an amazing 30 minutes! http://juststoryit.com/podcasts/KDietzPodcast-NelsonFarris-edited.mp3 I’ve known about Nelson since 1999 when I first saw his name in an article about organizational storytelling. I’ve been following... View Article »

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Karen Dietz's curator insight, September 4, 2014 12:36 PM

Storytelling  in marketing/branding is all the rage. And Nike does a fabulous job at that.


But how else do they work with stories internally to ensure success? Well, my 30 minute podcast with Nike's Chief Storyteller and Sr. Director of Global HR Talent Development brings to light some of their practices and story philosophy.


If you are an entrepreneur, manager, corporate exec, or nonprofit, Farris' insights can apply to you.


Grab this podcast and continue to leverage the heck out of storytelling for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Increasing engagement on Google+ is that easy!

Increasing engagement on Google+ is that easy! | Digital Brand Marketing | Scoop.it
One question people often ask me is: "How can I get more responses to my posts on Google+?"Here is an easy tip to help you gather steam.First, Let Me Bust One of the Biggest Myths out ThereGoogle+ is

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, June 4, 2014 7:06 PM


One top tip to easily increase engagement on Google+. Works like a charm!

Miquel Loriz's curator insight, June 5, 2014 3:20 AM

Menciona a otros con+ o @ (aunque con prudencia)

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How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | Digital Brand Marketing | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

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Karen Dietz's curator insight, June 2, 2014 11:52 AM

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 4:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 2014 10:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

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6 Things Making Stories Go Viral--Will they Amaze or Infuriate You?

6 Things Making Stories Go Viral--Will they Amaze or Infuriate You? | Digital Brand Marketing | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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"Flipping the Model": The Future of Social Engagement Strategy

"As the field of documentary outreach matures from one where stories merely "raise awareness" to one where they may seed direct action, hear from three world-renowned impact producers and social engagement strategists, Lina Srivastava, Jennifer Macarthur, and Patricia Finneran, about the need and benefits to proactively plan and execute impact strategies for social issue films during production (not after), how engagement is a separate and distinct skill from outreach, the current state of social impact strategy, and how to pay for it."


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mirmilla's curator insight, February 24, 2014 10:51 AM

In one sentence: tune strategies alongside the film development and production

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Why is Content Discovery Essential for Engagement? | viaccess•orca

Why is Content Discovery Essential for Engagement? | viaccess•orca | Digital Brand Marketing | Scoop.it

There are three considerations for creating engagement that are too often overlooked. There must be a “before, during, and after” process, consisting of presentation and cross-selling, consumption and follow-through. In a nutshell, the consumer begins the process of discovery after promotions create a need which the consumer tries to satisfy through video discovery and program viewing. The marketer’s task after that point is to prolong the experience and keep the consumer entertained. If you think about it, it’s certainly more meaningful to be presented with information concerning content, in addition to information about programs that complement the content rather than with a mere recommendation....


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Jeff Domansky's curator insight, January 12, 2014 11:04 AM

Learn how content discovery impacts consumers, develops engagement, leading to sales.

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The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | Digital Brand Marketing | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

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Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."

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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


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From StoryCorps: An App For Capturing Stories

From StoryCorps: An App For Capturing Stories | Digital Brand Marketing | Scoop.it
Founder Dave Isay was awarded the 2015 TED Prize to promote his nonprofit work recording, sharing, and preserving the stories of people's lives.

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Karen Dietz's curator insight, April 15, 4:48 PM

Yay -- an app from StoryCorps that helps you capture anyone's stories!


Over 500 nonprofits already collect stories of their constituents using StoryCorps. You can use it to collect the stories of your customers, also.


But not just any stories. Since growing a business is about connecting with customers and building sustaining relationships, ask for stories that help you get to know them better. 


Pick a theme that connects to how your company serves the world. Ask your customers and staff for stories that speak to that theme.


Use the app to capture, preserve, and share with the world. It's a true gift to have someone felt heard and valued. This app could be a great way to do this on any kind of scale you want.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Character Minutes's curator insight, April 16, 9:56 PM
Great potential project!
Cynthia Garrety's curator insight, April 21, 10:00 AM

Coolest app yet! 

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Storytelling is the how--Leadership Courage: Creating A Culture Where People Take Risks

Storytelling is the how--Leadership Courage: Creating A Culture Where People Take Risks | Digital Brand Marketing | Scoop.it
The human ingenuity within any organisation are it's greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders.

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Andrea Payne's curator insight, January 27, 3:23 PM

I've been reading "Real Influence" by Robert Ullman and John Goulston (http://www.amazon.ca/Real-Influence-Persuade-Without-Pushing/dp/081442015X), and they talk about the importance of connecting authentically.  In Real Influence, Ullman and Goulston refer to this authenticity as "Connected Influence".  

W. Bradley Gooderham's curator insight, January 28, 4:38 PM

The future need innovators and the present needs innovative teachers to nurture them.   Creativity and the ability to innovate are natural characteristics but they must be built up and encouraged in our students, colleagues, and selves.


IteratED is committed to bringing out and nurturing the best in all of our faculty and students. We understand that this requires greater autonomy to make decisions and more trust in the natural ability to learn through exploration.


Are you a teacher who wants to reach for your highest potential? We are here to help you get there. Contact IteratED for more information on how together we can provide exceptional 21st-century education.

Roy Sheneman, PhD's curator insight, March 26, 9:03 AM

Be strong and courageous.

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Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Digital Brand Marketing | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

Social media + mobile = powerful community building tools combination.Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.Pre-sell community with an ASK, “What do you want to see”.Use the web for support before, during and after event.
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malek's curator insight, December 24, 2014 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
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New Research: Brands Are Wasting Time And Money On Social Media

New Research: Brands Are Wasting Time And Money On Social Media | Digital Brand Marketing | Scoop.it
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.

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Karen Dietz's curator insight, November 24, 2014 11:25 AM

The research shared in this article is quite surprising.  The latest data shared from Forrester Research shows that top brands posting on Facebook and Twitter reach only about 2% of their audience. Engagement stats are even worse  -- a mere 0.07% of followers actually interact with posts.


Yikes!


And what does this have to do with business storytelling? Well, one thing it might be pointing to is that if you want to share and gather stories from audiences, social media might be the wrong place. Forrester concludes that the best way to engage  customers and prospects is through email.


We already know that blog posts, email and email newsletters allow for better storytelling  and are still very popular. You have more space, and can craft better stories. Social media posts are more like conversations, where stories may or may not show up. But  as we know, stories create higher engagement if you tap into the dynamic of story sharing (that means equal activity on both story listening and storytelling).


As we get more sophisticated in business storytelling, part of that maturity may be learning the best mediums for storytelling instead of thinking that every medium will work.


The recommendation about email makes sense to me. So you might want to read this article, understand a bit more about the research and recommendations, and go make adjustments accordingly.


What do you think about what this research says, and what will you be doing differently? Inquiring minds want to know ...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bonnie Sandy's curator insight, November 25, 2014 2:27 PM

Communicating on social media is now everybody's busienss maybe they'll listen to Forrester research... 

Moya Sayer-Jones's curator insight, November 27, 2014 5:36 PM

And maybe we could step into an even more traditional space than email to gather stories .....and actually talk to people. Now there's a novel idea! Hah!

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Wow! How to Jump Customer Acquisition 400% With Storytelling

Wow! How to Jump Customer Acquisition 400% With Storytelling | Digital Brand Marketing | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.

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Karen Dietz's curator insight, October 6, 2014 12:45 PM

This is not an article about how to craft a business story that has a positive return, it's about how to strategize your storytelling when sharing online. This is critically important for any business or nonprofit.


Author Christine Comaford gives 3 specific steps for marketers to connect with audiences on their home turf, share a story without selling anything, and specific ways to track ROI.


One of her most important points is to set the stage to let people in online communities share their stories. Yes! It's not always about sharing your stories....over and over again.


She then gives 8 steps to a story that delivers results. You would think that those steps would be the typical advice for crafting a story -- but it's not! Instead, it's 8 steps for creating a story brief. A story brief is an incredibly important strategic storytelling tool if you want results sharing stories online. 


Part of the story brief is crafting + sharing a story to get the party started. That's called modeling a story for the audience in an online community. This follows the principle of "to get a story, share a story first" because your story will spark stories in others that they will want to share.


At the end, Comaford gives 3 examples of companies who have gotten mega-results with this approach.


Don't leave home without these pieces for your storytelling success. And oh yeah -- don't forget to craft a really good story in the process :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Digital Brand Marketing | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

Via Cendrine Marrouat - SocialMediaSlant.com
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AmadeoAbrogena's curator insight, August 2, 2014 3:22 AM

When marketers use social media as an Intergrated Marketing Communications channel It is critical for companies to determine how they measure the value attached with consumer engagement with brand on social media as some interaction may be misleading in displaying different results. Consumer engagement in the form of Facebook shares can be more valuable than comments if the goal of the marketers is to build brand awareness and equity but this may not be the case in other instances when brands are seeking for consumer engagement in the form of comments to gain consumer insight for future improvements. 

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Speakers Engage Your Audience: Story + 6 More Ways

Speakers Engage Your Audience: Story + 6 More Ways | Digital Brand Marketing | Scoop.it
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.

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Karen Dietz's curator insight, June 3, 2014 2:01 PM

Here's what I like about this article by Nick Morgan -- it focuses on specific ways to engage the audience when you give a presentation.


Yeah! It's rare to find an article that mentions both storytelling (tip #1) and how to bring your audience into your talk.


All the advice shared here is right on. Go ahead and play with these and notice the difference they make!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, June 3, 2014 2:42 PM

#1 Tell a story: Injecting drama into your presentation..what a challenge

Chuck Devers's curator insight, June 5, 2014 8:38 AM

Engaging stories are one of many different ways to pique student interest and also engage families of the students to help bring support.  

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Tell Your Story Better: Everything to Know About Creating Visual Content

"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow t...

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Karen Dietz's curator insight, May 31, 2014 2:52 PM

This is a nice SlideShare piece that takes a complex subject and boils it down into easy-to-understand principles that anyone can use to create better visual stories.


Check it out. It's one of the better pieces I've found on the topic and includes some information I'd not seen before. Like the Taxonomy of Visual Content which covers different content in terms of cost, interactivity, and format. Very helpful! So is the slide going over the elements of successful visual content. The post also tackles how to get started.


Grab this and go!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica Norton's curator insight, June 2, 2014 1:00 PM

Great overview of visual content from Column Five. What is visual content, what's the ROI, why does it matter?

Stephen Dale's curator insight, June 4, 2014 7:44 AM

The Taxonomy of Visual Content slide is particularly useful.

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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Digital Brand Marketing | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

Via Karen Dietz
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Gav Morris's curator insight, February 25, 2014 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

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How To Moderate Social Media

How To Moderate Social Media | Digital Brand Marketing | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


Via Lauren Moss
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Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2014 5:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Taylor Roy's curator insight, April 29, 2014 1:34 PM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

Rescooped by Os Ishmael from Internet Marketing Strategy 2.0
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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Digital Brand Marketing | Scoop.it

 

 


Via Robin Good
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Digital Brand Marketing | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor

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Karen Dietz's curator insight, December 16, 2012 7:36 PM

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.