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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Digital Brand Marketing | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?

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Karen Dietz's curator insight, April 7, 11:18 AM

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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An 'empathy machine'? How virtual reality could affect storytelling

An 'empathy machine'? How virtual reality could affect storytelling | Digital Brand Marketing | Scoop.it
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?

Via Karen Dietz
Os Ishmael's insight:

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

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Educational Peaks's curator insight, March 24, 6:28 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva's curator insight, March 24, 6:33 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight, March 26, 8:20 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Want Success? The One Essential Leadership Skill That Storytelling Helps With

Want Success? The One Essential Leadership Skill That Storytelling Helps With | Digital Brand Marketing | Scoop.it
Big ideas are important, but being a good listener is just as critical a skill to develop.

Via Karen Dietz
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Karen Dietz's curator insight, February 3, 3:40 PM

DDI just released this study (15,000 participants at 300 companies in 18 countries) and which skills wins hands down?


Empathy.


Even more surprising, only 40% of those surveyed were assessed as being able to listen and respond with empathy. Ouch!!


What's the best way to build empathy? Through sharing stories. Check out the research https://www.youtube.com/watch?v=q1a7tiA1Qzo


But that also requires skills in story listening. Yes, listening to a story requires different behaviors that just listening to conversation, which Lori Silverman and I talk about in our bestselling book "Business Storytelling For Dummies".


And anyway, most people don't listen well anyway. Instead of deeply listening we're having a monologue with ourselves of what we are going to say in return.


So share lots of stories and use your story listening skills. These are what make an impactful and influential leader.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | Digital Brand Marketing | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.

Via Karen Dietz
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Marianne Hiort af Ornäs's curator insight, July 13, 2015 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

Art Jones's curator insight, July 13, 2015 4:59 PM

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

sadaf ramazani's curator insight, November 25, 2015 5:58 PM

This video explained how stories effect on our brain. It is interesting to know that some effects will remain on our brain for 5 days after we read a story.

 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Why is Empathy the Key to Good Storytelling? The Answers...

Why is Empathy the Key to Good Storytelling? The Answers... | Digital Brand Marketing | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.

Via Karen Dietz
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Karen Dietz's curator insight, October 1, 2014 2:07 PM

Article link: 

http://www.indiewire.com/article/heres-why-empathy-is-the-key-to-good-storytelling-20140730?__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582#__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582


Here is a short post packed with great material. What is one of the main reasons a really good story works so well? Because it builds empathy.


But what is empathy? It's often easy to get empathy confused with sympathy. But the two are not the same.


Read this post to learn why empathy is so fundamental to good storytelling and insights into how to bring this into your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Biz Storytelling: What Marketers Are Missing About Making Emotional Connections

Biz Storytelling: What Marketers Are Missing About Making Emotional Connections | Digital Brand Marketing | Scoop.it
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

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David Hain's curator insight, November 26, 2013 12:16 AM

Using empathy adds to your business story. 

Juliana Loh's curator insight, November 27, 2013 4:17 AM

Marketers are a strange breed... so attached to their 'numbers and analytics'. After returning from a series of marketing-focused conferences, I heard one say to the other: "they want more empathy? okay then, throw them more testimonials and let them talk about it online". *groan*  No no no...  maybe you should read this article. (Thanks Karen)

Julien Pepiot's curator insight, November 27, 2013 10:00 AM

"Provide value and not take value = a customer for life"

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Wired for Empathy: Why We Can’t Resist Great Storytelling

Wired for Empathy: Why We Can’t Resist Great Storytelling | Digital Brand Marketing | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?

Via Karen Dietz
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Karen Dietz's curator insight, April 5, 1:54 PM

Hey folks -- I like this article because it's a good basic primer on storytelling and empathy.

 

Keep this one handy and use it when explaining to others the power of storytelling, why empathy is important, and the neuroscience behind it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Ecom Revolution
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Are Buyers or Sellers Liars?

Are Buyers or Sellers Liars? | Digital Brand Marketing | Scoop.it
You might have heard the old sales saying, "Buyers are liars." Are buyers liars or is something else going on? Let's get to the bottom of this issue.

Via Cendrine Marrouat - cendrinemarrouat.com, Martin (Marty) Smith
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 27, 11:49 PM


I don't think buyers are liars. However, a good business owner will be able to read between the lines.

Asking questions and being empathetic always go a long way.

Martin (Marty) Smith's curator insight, February 28, 12:40 AM

.
Buyers and Sellers

We agree with @Cendrine Marrouat - cendrinemarrouat.com. Neither buyers who have a tendency to walk differently than they talk nor sellers who talk differently than they walk are "liars". 

How we see the world is contextual and instinctual. In some context I'm a buyer, at other times I sell.  I think of myself as a marketer so my self-definition falls more in the "sales" category than buyer

Cendrine's cal for "walking in the others' shoes" empathy is smart and rare. We tend to see the world filtered bubbled (see Eli Pariser's TED Talk on filter bubbles). It's no mistake our preconceived notions are confirmed over and over again.  

This "auto-confirmation" built over time and "muscle memory" mean Martin as "seller" may appear dissonant to buyer persona X. Buyer persona X has as many auto-confirmations running as I do with one very big difference. Where my auto-confirmations are all about seeing myself as a sales / marketing person Buyer X's world is confirmed as BUYER.

Not to play the same broken record, but creating online community is the best way we know to create an "empathy bridge" between "buyer " and "seller" personas. Community features such as profiles, forums, comments, reviews and loyalty programs with social kudos make it easy to form "like me" tribes, establish "us" vs "them" identities and reinforce brand aligned and wanted behavior such a social shares. 

No one is a liar. Everyone  is telling their "truth" and smart web developers build in community to build "empathy bridges". 

Cendrine Marrouat - cendrinemarrouat.com's comment, February 28, 1:10 AM
You hit the nail on the head, as always, @Martin (Marty) Smith!
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Defining Empathy: How Neuroscientist Michael Grybko Does It

Defining Empathy: How Neuroscientist Michael Grybko Does It | Digital Brand Marketing | Scoop.it
Have you ever wondered why great writing creates an emotional response in readers? The Writer Files host Kelton Reid picks the brain of a neuroscientist ...

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Karen Dietz's curator insight, September 21, 2015 4:06 PM

I'm in Ohio today working on facilitating a 2-day women's leadership retreat so I wasn't able to preview this podcast for you. But it looks very promising!


In this show, research scientist Michael Grybko of the Dept. of Psychology at Univ. of Washington, spends time defining empathy for us, along with talking about:

  1. How to resist the dark side of empathy
  2. The difference between good storytelling and great storytelling
  3. How marketers tap into well-worn paths in our brains

...to  name just a few topics.


Enjoy digging into this one. I'm looking forward to listening to it myself when I'm traveling home on the plane :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Digital Brand Marketing | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.

Via Karen Dietz
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corneja's curator insight, November 17, 2014 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Digital Brand Marketing | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]

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Karen Dietz's curator insight, August 21, 2014 2:06 PM

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it