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The Psychology of Storytelling: Implications for brands and experiential marketing

The Psychology of Storytelling: Implications for brands and experiential marketing | Digital Brand Marketing | Scoop.it
THE BEGINNING OF THIS FASCINATING STORY... Humans are members of the primate family, a large and diverse group of mammals of very ancient lineage. We belong to that subgroup of primates known as the catarrhines, the Old World monkeys and apes. We share with these monkeys and apes a deep sociality that is predicated on relatively (by comparison…

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We Learn Through Stories

Slides to support a workshop at the Building Learning Communities Conference in Boston, MA. 15 July 2015. How can we make learning sticky using powerful storyt…

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ManufacturingStories's curator insight, August 15, 2015 3:53 PM

#Storytelling #STEM #STEAM #Learning

Hanne Alsen's curator insight, August 17, 2015 5:52 AM

Make it personal - tell your story - make it matter

Carlos Silva's curator insight, October 25, 2015 10:07 AM

añada su visión ...

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Storytelling: Cornerstone of Social Media Marketing Success

Storytelling: Cornerstone of Social Media Marketing Success | Digital Brand Marketing | Scoop.it
Storytelling: Without a steady stream of content and stories your success with all the activity in social media marketing will be very limited.

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Fausto Cantu's curator insight, June 8, 2015 7:24 PM

La importancia de las historias propias

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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Digital Brand Marketing | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

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Dominique Taste's curator insight, May 5, 2015 1:41 PM

Une infographie qui présente les principes de storytelling développés par les scénaristes et producteurs de la série pour maintenir les spectateurs en haleine. Des idées qui peuvent également servir à fidéliser votre audience dans le cadre du brand content.

Fausto Cantu's curator insight, May 5, 2015 10:06 PM
The Breaking Bad Guía de Storytelling Infografía
Dupree Wesley's curator insight, May 6, 2015 3:51 PM

A great example to telling stories, and how they can be transferred from the physical to the digital.

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The Neuroscience Of Storytelling (For Presentations)

Because stories engage up to 7 areas of the human brain, stories are more memorable than facts or stats. To deliver impactful presentations, tell stories that …

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We Learn Through Stories

Slides to support a workshop at the EARCOS Leadership Conference; Kota Kinabalu, Sabah, Malaysia. 31 October 2014 How can we make learning sticky using powerfu…

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Digital Brand Marketing | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Digital Brand Marketing | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

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ozziegontang's comment, February 24, 2013 11:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 3:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 6:31 AM

Just wishing I lived in New York! Lots of great viewing here.

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Just Story It - Scoops

Just Story It - Scoops | Digital Brand Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

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6 storytelling techniques for great interaction design

6 storytelling techniques for great interaction design | Digital Brand Marketing | Scoop.it
Let’s start by stating this: Not every visual story has to be interactive! Say it again: Your visual story does not have to be interactive to be effective!

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Barbara Ganley's curator insight, January 26, 7:35 AM

Well worth a read

 

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Stories Are The Secret To Influence

Stories Are The Secret To Influence | Digital Brand Marketing | Scoop.it

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Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work

Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work | Digital Brand Marketing | Scoop.it
Look at a few examples of small businesses who have employed one or several time-tested tactics for great storytelling.

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3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes

3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes | Digital Brand Marketing | Scoop.it
So this weekend, I've found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in comm...

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Fausto Cantu's curator insight, April 17, 2015 9:00 AM

3 maneras de mejorar tu storytelling en menos de 15 minutos

 

maria papanikou's curator insight, April 22, 2015 8:15 AM

The power of story telling!

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This Is Your Brain on Good Storytelling

This Is Your Brain on Good Storytelling | Digital Brand Marketing | Scoop.it
You know that people love a good story, but have you ever thought about why? Neuroscience offers intriguing answers.

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The 5 Rules of Storytelling Every Teacher Should Know about ~ Educational Technology and Mobile Learning

The 5 Rules of Storytelling Every Teacher Should Know about ~ Educational Technology and Mobile Learning | Digital Brand Marketing | Scoop.it

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Andrew Man's curator insight, November 20, 2013 2:27 AM

Awesome visual about the 5 rules of storytelling.

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GE Tells The Stories Of The World’s Innovators With “Focus Forward”

GE Tells The Stories Of The World’s Innovators With “Focus Forward” | Digital Brand Marketing | Scoop.it
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.

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Karen Dietz's curator insight, May 1, 2013 4:51 PM

GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.


That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"


I love it. These are great stories and because GE is attached to them, they reap the rewards.


So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.


For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.


I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.


And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, May 4, 2013 4:40 AM

Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!

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A Presentation App That Forces You To Tell Better Stories

A Presentation App That Forces You To Tell Better Stories | Digital Brand Marketing | Scoop.it
The dangers of bad a PowerPoint presentation are manifold. It might just mean putting your audience to sleep, or running afoul of the High Council of Information Design.

 

Now here's something that looks promising! I'm downloading the storytelling app now to my iPad so I can start playing with it. I'll let you know how it goes.

 

We all need better and easier tools to create digital stories. Part of the trick is figuring out which one YOU like. So I'll keep posting different apps and technologies that appear so you can try them out and decide which one works best for you.

 

Have fun with this one! If you try it out, what do you think of it?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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