Digital Brand Marketing
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe

4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe | Digital Brand Marketing | Scoop.it
The nature of attracting customers has changed. The quality of your digital content now drives nearly every aspect of successful customer engagement.

Via Frank Delmelle, massimo facchinetti
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Data + Storytelling = Business Growth

Data + Storytelling = Business Growth | Digital Brand Marketing | Scoop.it

Data is valuable, but most people seek a connection, too. Learn five ways to combine the two in this post.


Via Lianne Picot
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Lianne Picot's curator insight, January 26, 8:41 PM

I always say 'data + story = evidence' and this post shows how the two together also equal business growth! We spend too much time talking about data or story when the two live together beautifully.


I particularly like how the article links the collecting the data for customers' needs and generating a story from those needs to enable them to 'care' about your brand.  There are a number of other great tips for linking data and story for great insights and communications. Enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


Dominique Taste's curator insight, January 29, 10:32 AM

Les investissements dans les big data sont considérables, mais encore faut-il savoir les utiliser à bon escient pour faire croître son activité. Voici 5 façons de les utiliser en les alignant avec le storytelling :

1 réviser vos modèles "persona"

2 nourrir votre service client

3 réévaluer vos programmes de fidélité

4 rafraîchir votre stratégie de contenu

5 renouveler vos campagnes d'email.

Le tout illustré d'exemples concrets.

Rescooped by Os Ishmael from How to find and tell your story
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Watch Your Figures: How to Use Numbers To Tell A Story | Klout Blog

Watch Your Figures: How to Use Numbers To Tell A Story | Klout Blog | Digital Brand Marketing | Scoop.it

"Incorporating numbers can be an effective storytelling approach because it allows people to include a lot of information in a short space—like a statistic, chart, or infographic. Additionally, numbers can help make more abstract ideas real and lend authority to content.

 

One reason many people shy away from using data in social storytelling is that numbers can confuse an audience. Data should never be befuddling—it should make content more understandable. You may be wondering, “How you can use numbers to make your content more valuable?” Luckily, several strategies already exist."

 

Read the full article to find out more about these strategies and see examples of using numbers to help tell your story:

Use comparisons to provide contextHook them with your main takeawayUse numbers to capture the spirit of exciting contentChoose your words carefullyUse numbers to build trust
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Os Ishmael from Social Media Butterflies
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Digital Brand Marketing | Scoop.it

Via janlgordon, Robin Martin
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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
Rescooped by Os Ishmael from visualizing social media
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Sharing Your Data: Facebook’s Network of Worldwide Affiliates

Sharing Your Data: Facebook’s Network of Worldwide Affiliates | Digital Brand Marketing | Scoop.it
This Facebook infographic takes a look at the complex virtual network of affiliates behind the social media platform.

Earlier this week, Facebook’s proposed revisions to its legal agreements with users went into effect. One of the changes means that Facebook can now share your data with its affiliates. But who exactly are Facebook’s affiliates? Research now reveals that the company has at least 67 affiliate companies worldwide, with the results summarized in this infographic.

It has some great information about what Facebook’s legal agreements really mean to members and is a focused story that isn’t trying to overwhelm the reader too much information or distraction.
Via Lauren Moss
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Lauren Moss's curator insight, December 17, 2012 8:54 PM

An interesting visual at the 'rapidly expanding physical footprint of the social network.'

Jeff Beddow's curator insight, December 18, 2012 8:36 AM

The word "affiliates" is the new mantra of all things web.  Look into it.

Rescooped by Os Ishmael from Documentary Evolution
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5 Data Storytelling Homework Assignments — Design Thinking

5 Data Storytelling Homework Assignments - Design Thinking - Medium

Level Up Your Data Storytelling Game

— Medium


Via mirmilla
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Competing on Customer Journeys

Competing on Customer Journeys | Digital Brand Marketing | Scoop.it
You have to create new value at every step.

Via Eric_Determined / Eric Silverstein, Dr. Madelyn Blair
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Eric_Determined / Eric Silverstein's curator insight, October 19, 2015 4:35 AM

Companies can no longer react to customers expectations, they need to be proactive.


"Companies building the most effective journeys master four interconnected capabilities:


1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation


David Edelman shares his experience with Sungevity, along with other developments from other major brands.


Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Dr. Madelyn Blair's curator insight, October 19, 2015 8:58 AM

This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.

Minna Kilpeläinen's curator insight, October 20, 2015 4:16 PM

Have you already fallen into The Loyalty Loop?

Rescooped by Os Ishmael from visual data
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Using Big Data to Ask Big Questions

Using Big Data to Ask Big Questions | Digital Brand Marketing | Scoop.it

Big Questions are speculative, exploratory, and systemic. As the name implies, they are also answered at scale: Rather than distilling a small slice of a dataset into a concrete answer, Big Questions look at entire datasets and reveal small questions you wouldn’t have thought to ask...

 


Via Lauren Moss
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Ignasi Alcalde's comment, December 25, 2013 5:23 AM
awesome
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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