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How Curated Content Can Increase Facebook Reach - MediaShift

How Curated Content Can Increase Facebook Reach - MediaShift | Digital Brand Marketing | Scoop.it

If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement.


This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.)


Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy.


When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....


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Jeff Domansky's curator insight, June 28, 11:27 AM

A good case study for the impact of curation on Facebook for this veterinarian practice.

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Scoopit "Revolution" Feeds Over 300,000 Views - Thank You!

Scoopit "Revolution" Feeds Over 300,000 Views - Thank You! | Digital Brand Marketing | Scoop.it

Scoopit Over 300,000 Views - Thank You
Thanks to many friends, followers and teachers our @Scoopit fees went over 300,000 views yesterday. I would thank everyone here, but for some reason I haven't been able to see the @name links on Scoop.it since the move to this UI. I can see 'em, but they are behind my Scoop and so unreachable. 

This post links to GPlus where I tried to say THANK YOU to those who've helped teach me. The list is LONG, too long to fully include anywhere, so if you follow me, have collaborated with me or linked to and made suggestions for our Scoop.it THANK YOU. 

As I noted on GPlus. Scoopit is an enormously important tool now given all of Google's changes. Using this "safe" environment to test and then commit to content, ideas and memes is what will separate tomorrow's content curaiton winners from content shock losers. 


Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, May 11, 8:36 PM

Marty is a must follow. Check out his website http://www.curagami.com

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Welcome Our Fab New Business Storytelling Experts To Just Story It

Welcome Our Fab New Business Storytelling Experts To Just Story It | Digital Brand Marketing | Scoop.it

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Karen Dietz's curator insight, October 7, 2015 6:53 PM

Hi Everybody! Have you noticed that there are 3 other fabulous curators contributing reviews and material to the Just Story It scoops?


Yes -- it was time to bring in some fresh perspectives. It has been an amazing ride since I started this curation in 2011. We now have 1,878 posts  in the collection, 15,500+ followers, and 136.7k views. Wow!


This couldn't happen without you, and thank you for sending me such great suggestions for pieces to curate over the years.


I count myself lucky to be blessed with so many amazing colleagues. So to keep this curation fresh and interesting, I've asked several of they'd be willing to help out. I am both pleased and so flattered that they said "Yes".


Let me introduce you to this fab crew:

  1. Story Branding guru Jim Signorelli from Chicago is joining us to add his expertise in storybranding and leadership. He's the originator of the Story Branding process, and is also affiliated with Anecdote's story and leadership program out of Australia.
  2. Very Good Stories maven Lianne Picot from Toronto, Canada is bringing her business storytelling voice to the platform, along with her insights and fab radio show Story Powered on the topic. And she's launching a brand new business storytelling community you are going to want to be a part of.
  3. Madelyn Blair from Maryland (and the author of 2 books).is one of the originals in this field. She shares her perspective on business storytelling with a focus on knowledge transfer, resiliency, leadership, org culture, etc. She's worked for the World Bank and many other influential orgs.
There's one more slot left, so email me at juststoryit@gmail.com if you want to know more and be considered.
Check out the articles they've already curated. I can't wait to see what they bring to the table. They are all deep thinkers in the realm of business storytelling, and I know we'll all benefit. I just wish I could have added more top ranked practitioners for you!
I look forward to your comments and story on!
Karen Dietz
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The Key Added Value a Content Curator Can Provide: His Time

The Key Added Value a Content Curator Can Provide: His Time | Digital Brand Marketing | Scoop.it

"I still have to do all the searching for new and good content sources and filtering the content I get. Separating the crap from the awesome. All by myself. This is hard work and very time consuming"


Via Robin Good
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Graur Nicoleta's curator insight, October 12, 2015 3:50 PM

Must read

Gianfranco Marini's curator insight, October 28, 2015 10:39 AM

Un Post di Robin Good sulla content curation

Un illuminante intervento di Robin Good pubblicato sulla sua rubrica "content curation world" il 4/6/2015, che prende spunto da una dichiarazione di Nuno Figueroa a proposito della cura dei contenuti: "Devo fare le ricerche di nuove fonti attendibili e filtrare i contenuti che ottengo. Separare la spazzatura da ciò che è buono. Tutto da solo. Questa è un duro lavoro e richiede molto tempo"

 

Traduzione Sintetica

Traduco sinteticamente e commento la risposta di Robin Good in quanto, al di là dell'occasione specifica, contiene alcuni importanti elementi atti a chiarire un possibile modo di intendere la cura dei contenuti nel quale mi riconosco.

 

L'errore di Figueroa

L'errore di Fugueroa è di considerare "il tempo" come qualcosa di inessenziale, il tempo impiegato nella cura dei contenuti è la chiave su cui si fonda il valore che il curatore conferisce al suo lavoro: tanto maggiore sarà il tempo impiegato a contestualizzare, commentare, arricchire, chiarire, etc., un determinato contenuto; tanto maggiore sarà il "valore aggiunto" del lavoro del curatore.

 

Via ingegneristica e umanistica alla content curation

La via ingegneristica della cura dei contenuti che, servendosi di algoritmi, produce automaticamente informazioni e raccolte di informazioni, fa risparmiare tempo perché elimina l'approccio ermeneutico offerto dal curatore. I nostri contenuti saranno tanto più significativi, unici e originali quanto più tempo spenderemo nel curarli.

Gli strumenti a supporto di un approccio "umanistico" alla curation ci sono, ma non ci sarà mai nessuno strumento che potrà sostituire l'opera di valutazione e filtro offerta da un curatore "umano" e stabilire che un post sia copiato e incollato non originale, valutare il carattere innovativo di un'idea, etc.
Sarebbe come voler automatizzare il processo di creazione artistica nella scultura o pittura per risparmiare tempo, a meno che lo scopo principale dell'artista non fosse meramente quantitativo e risparmiare tempo uno dei suoi obiettivi.

 

Cura dei contenuti e intelligenza collettiva

Il curatore dei contenuti trae la sua funzione nel contesto della cultura intesa come intelligenza collettiva e connettiva, proprio dall'utilità e dal valore che offre alle altre persone grazie all'impiego delle sue capacità e della sua esperienza nel raccogliere, trovare, collezionare, organizzare, aggiungere valore e presentare informazioni su temi specifici, interessi, problemi, eventi. La sua realizzazione in quanto curatore non consiste nell'aggirare queste operazioni o accelerare questi passaggi.

Una simile visione è il frutto di un approccio che presenta la content curation come una forma di "marketing" che consente di risparmiare tempo e di acquistare visibilità. L'obiettivo è quindi perfezionare le competenze curatoriali in modo da offrire ai nostri lettori la sola cosa che loro interessa: avere una guida e un riferimento di fiducia che offra un servizio di alta qualità in relazioni agli interessi specifici che gli utenti hanno.

 

Curation e Tempo

Per questo motivo un curatore di contenuti dovrà utilizzare, sperimentare e testare molti diversi strumenti che possano aiutarlo a migliorare la qualità del suo servizio, ma questo per migliorare le sue capacità di cercare, trovare, collezionare, organizzare, contestualizzare le informazioni, migliorando complessivamente la bontà della sua azione e non certo per risparmiare tempo.

Dorlee Michaeli's curator insight, November 24, 2015 9:07 PM

Robin Good wisely notes that the added value a curator brings to the table is his/her time, the judgment of whether the particular article(s) are of value and what items to highlight.

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Curation Is Not About Ownership: It's About Change


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Robin Good's curator insight, May 11, 2015 12:37 PM



"Curation is not about ownership. It’s not about proprietary rights to whatever environment or resource or experience you create. 


The job of a curator, Paolo Antonelli reminds me, is not to take and possess but to show and educate. 


The job of a curator is to make ideas accessible to as many people as possible.


Because creativity is about more than copyrights and patents. It’s about inspiring people to make something, be something, think something, do something – to change themselves so that we just might change the world."




by Jim Kast-Keat

original post: http://thirtysecondsorless.net/curation-2/ 

original video: https://youtu.be/kMmOIjBedWI 


Image: New Old Stock
Music: Dexter Britain





planetMitch's comment, May 12, 2015 10:34 AM
Awesome reminder of why I started curating! Thanks!
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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Digital Brand Marketing | Scoop.it

Via Robin Good
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Nancy White's curator insight, May 12, 2015 5:38 PM

Excited to see how we might be able to set this up in our GAFE space - students already have accounts, so this is a natural fit to facilitate student curation!

Konstantinos Kalemis's curator insight, August 10, 2015 4:58 AM

 

 

Google has just introduced "Collections", for Google+, a new service which allows any Google+ user to group his posts by topic and to create public, shareable collections of his favorite links, articles, videos and images.

 

To use Google Collections, simply go to your G+ profile page and then select "Collections" on the drop down menu appearing on the top left part of the page.

 

"Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections."

 

You can either create new posts containing whatever type of content inside a collection, or assign an existing, published post to a collection you have just created.

 

You can create as many collections as you like.

 

Google+ Collections is available on the web and on Android (iOS coming later).

 

 

My comment: Google+ Collections adds opportunity for creating additional value to G+ users by letting interests drive community engagement. This is a feature that sooner or later any social network will offer. 

 

Free to use.

 

Try it out now: https://plus.google.com/collections/welcome ;

 

 

 

More info:

 

Official Google announcement: https://plus.google.com/+googleplus/posts/7ZpGWeou2sV ;

 

Featured collections: https://plus.google.com/collections/featured ;

 

See also the official review from Techcrunch:

http://techcrunch.com/2015/05/04/google-turns-users-into-content-curators-with-new-collections-feature/ ;

 

Video tutorial: https://youtu.be/gtVNkbtS9g8 ;

 

 

 

 

 

 

 

 

 

 

Nurita Sánchez's curator insight, January 29, 3:13 PM

Cómo usar las colecciones:

http://www.ilusual.com/como-usar-las-colecciones-de-google-plus-guia

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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Digital Brand Marketing | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.


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Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)!

Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)! | Digital Brand Marketing | Scoop.it

Via Robin Good
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Robin Good's curator insight, April 30, 2015 6:24 AM



"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?


Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."


Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. 

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm 


Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 


See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss 
(check slides 21-22) 


Image credit: Showing direction by Shutterstock






Ken Dickens's curator insight, April 30, 2015 12:14 PM
Great explanation of why a Content Curation strategy is one of the best ways to build brand preference. We call this a "Give to Get" strategy. It builds relationships and trust. -Ken www.2080nonprofits.org
Helen Teague's curator insight, May 1, 2015 9:20 AM

From Robin Goode's scoop note: "

"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?

 

Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."

 
Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. "

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm ;

 

Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 ;

 

See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss ;
(check slides 21-22) 

 

Image credit: Showing direction by Shutterstock



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Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Digital Brand Marketing | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g


Via Martin (Marty) Smith
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2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Digital Brand Marketing | Scoop.it

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M


Via Martin (Marty) Smith
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Marijo's curator insight, February 24, 2015 3:14 AM

Must read if you are using G+...

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The misunderstood practice of content curation

The misunderstood practice of content curation | Digital Brand Marketing | Scoop.it

What would you do if someone tried to dismiss the value of curation in a way that is very misleading? 

 

I was faced with that situation earlier this week. A very controversial post forced me to take a stand. In this post, I address all the arguments to prove that the author based her conclusions on her limited experience. 

 

There is not one way to curate content. It's important to realize that. 

 

Read the article at http://socialmediaslant.com/content-curation-misunderstood/

 

----------------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - cendrinemarrouat.com
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socialmediacombo's curator insight, January 30, 2015 8:50 AM

Thanks for the share.. Great information.

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Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually

Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually | Digital Brand Marketing | Scoop.it

...What made content marketing so successful was its ability to communicate with consumers without selling. It was a subliminal sales pitch that left potential customers with the desire to learn more about a product; a result of consuming relevant and moving content. Sites had to develop their message to appeal to consumers by creating a repository of interesting content.

 

With the amount of content growing rapidly, the ability to consume the content stays the same, despite technology having enable users to consume it at a higher rate than previously possible. Simply put: there aren’t enough hours in the day to consume the content available, requiring another great evolution to marketing theory in order to appease a group of consumers that have become oversaturated with different subject matter....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, October 13, 2014 1:54 AM

Content shock? Overwhelmed? Saturated? Filter failure? Just a few of the challenges facing marketers in reaching consumers today.

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GAMIFY Content Marketing - Fastest @HaikuDeck to 4K (of 37 Curagami decks)

GAMIFY Content Marketing - Fastest @HaikuDeck to 4K (of 37 Curagami decks) | Digital Brand Marketing | Scoop.it
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

 

 

 


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Martin (Marty) Smith's curator insight, September 24, 2014 1:47 AM

This deck has been flying since we put it up. Being featured by @HaikuDeck really helps. The creation of an ecosystem capable of helping drive over 70 views as I suspect the have (was at 67K a week ago) is pretty amazing.
http://shar.es/1aCHqJ


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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | Digital Brand Marketing | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
Via Stefano Principato, massimo facchinetti, Luciana Viter, malek
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Teampeyton Alldaylong's curator insight, June 21, 2:31 PM
Content curation in 5 steps