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The benefits of Appreciative Inquiry--a core storytelling process

The benefits of Appreciative Inquiry--a core storytelling process | Digital Brand Marketing | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


Via AlGonzalezinfo, Karen Dietz
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Vilma Bonilla's curator insight, August 19, 2013 8:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 4:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 6:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Digital Brand Marketing | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen, Hans Heesterbeek, Karen Dietz
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Parker Donat's curator insight, September 21, 2013 9:52 AM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 7:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 4:47 AM

Being able to captivate your sub without boring them.

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Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul

Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul | Digital Brand Marketing | Scoop.it
The Honest Tea founders raised eyebrows when they sold their company to Coke for millions of dollars.

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Karen Dietz's curator insight, July 11, 2013 12:32 PM

Aaarrggghhh!! I want to know the end of the story! But I have to wait until it's published in September 2013.


Now here is brilliant biz storytelling! The Honest Tea founders tell their story of how they sold their business to Coca-Cola as a graphic novel (comic book form). This post shares an excerpt of their story and it's a cliff-hanger. I can hardly wait to find out what happened and hear how the story ends. I'm counting down the days until the book comes out.


So the company creates their story as a graphic novel, publishes a part of it on the web, doesn't share the end, and readers defnitely want to hear how it turns out. Think they'll buy the book? Oh yeah!


Take some lessons here. Let your creativity kick in and create something similar. Your audience will love it. And keep having fun (storytelling is fun BTW, if you haven't figured that out yet)! :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

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Karen Dietz's curator insight, December 4, 2012 8:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Digital Brand Marketing | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

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Karen Dietz's curator insight, July 28, 2013 7:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hans Heesterbeek's curator insight, July 29, 2013 12:23 AM

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

Karen Dietz's comment, July 30, 2013 7:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.
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How To Develop Your Signature Voice -- For Better Storytelling

How To Develop Your Signature Voice -- For Better Storytelling | Digital Brand Marketing | Scoop.it
People are drawn to and influenced by leaders who communicate authentically, easily and effectively. How do you become one of these leaders?

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Karen Dietz's curator insight, July 23, 2013 6:26 PM

Here is a 60 minute podcast that is really great. I like how the speakers speak slowly but not too slow that you are bored. And the presentation isn't too fast that you are scrambling to take notes.


I curated this because all of us need to develop our signature voice. When you are authentically sharing your stories and connecting with your audience, that is what you are doing -- conveying your signature voice. This is distinct to you.


But what I really like about this podcast is that it focuses on your voice and how to develop it. In addition to the presenters defining 'signature voice', they also define executive presence, debunk a few myths about presence and leadership (like one size fits all), and they talk about specific communication strategies to develop your signature voice.


Better yet, the presenters (Amy Jen Su and Muriel Wilkins) give examples. Yahoo!


And what strikes me as I listed to this is that in coaching leaders in storytelling, we cover all that the presenters go over. Which means that every business, in mastering storytelling, is also mastering leadership and executive presence. And this is a good thing!


This podcast and accompanying slides -- even though they never mention storytelling -- is chock full of great info and tips that you will be able to put into practice. You will be a better storyteller and a better leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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How to Create a Culture of Storytelling | Philanthropy for All

How to Create a Culture of Storytelling | Philanthropy for All | Digital Brand Marketing | Scoop.it

There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it.

 

Read the full article to find five tips for creating a culture of storytelling at your organization:

1. Communicate to all staff members what kind of stories you are looking for

2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it

3. Make time at your staff meetings to tell stories.

4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have.

5. Start your own story bank for future reference.


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's comment, February 27, 2013 5:37 PM
Absolutely Monica! Glad you pointed that out.
Ignacio Conejo Moreno's curator insight, March 1, 2013 12:16 AM

Desmitificando: Todo el mundo puede crear Storytelling.

 

He aquí algunas claves útiles para hacerlo, aprovechando las vivencias diarias del equipo.

Harpal S.sandhu's curator insight, March 4, 2013 5:53 PM

PHILANTHROPY

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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Digital Brand Marketing | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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