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Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Digital Brand Marketing | Scoop.it

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.

 

We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:

 

* Grow with the network while not as crowded as Medium will become.

* Fill the hole between your blogs and social nets.

* Curate across your owned properties easily into one place.

* Create and curate mobile ready content.

 


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Storyboarding: The Secret to Creating More Engaging Content

Storyboarding: The Secret to Creating More Engaging Content | Digital Brand Marketing | Scoop.it
Engaging content tells a story. Visualize the story you're trying to tell in your content marketing by using a storyboard.

Via Francois Mathieu, massimo facchinetti
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Marco Favero's curator insight, May 11, 3:15 AM

aggiungi la tua intuizione ...

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The Secret to Content Marketing | INFOGRAPHIC

The Secret to Content Marketing | INFOGRAPHIC | Digital Brand Marketing | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.

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malek's curator insight, May 2, 2:47 PM

 brand-hype-free content works infinitely better than overly self-serving efforts.

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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Digital Brand Marketing | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.


Via Martin (Marty) Smith
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William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Digital Brand Marketing | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
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malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Digital Brand Marketing | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

Stop, Wait & Listen.Analytics Deep Dive.Create New KPIs.Back In To Blue Oceans.Create Community.


Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.


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Marijo's curator insight, April 22, 6:55 PM

Always great posts to read and learn something new from Marty!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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11 Ways to Make Your Content Appealing to International Audiences

11 Ways to Make Your Content Appealing to International Audiences | Digital Brand Marketing | Scoop.it
Learn tips for creating content that appeals to your entire audience, no matter where in the world they come from.

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Jessica Kelly's curator insight, April 14, 6:22 PM

Key point that I've been annoying clients/colleagues with for years, usually impolitely expressed as something like "IT'S NOT SPRING EVERYWHERE, PEOPLE."

Paul Gilbert's curator insight, April 14, 7:13 PM

Suggested reading:

justice addison's curator insight, April 16, 5:23 AM

warreva 2

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How to Never Run Out of Content Marketing Ideas Using AHREFS.com

How to Never Run Out of Content Marketing Ideas Using AHREFS.com | Digital Brand Marketing | Scoop.it
What if there were a way to find out exactly what the most shared content was on any subject, in any language?

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malek's curator insight, April 1, 5:29 PM
  • Title and URL
  • Number of referring domains
  • Freshness (Date)
  • Twitter, Facebook, Google+ LinkedIn, Pinterest
  • The sum of all social media shares
  • The median of all social media shares
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Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Digital Brand Marketing | Scoop.it

Invisible Giant of the New SEO
http://shar.es/1fwYBl
4,974 Views

7 Reasons Must Curate Content
http://shar.es/1fwjnY
6,745 Views

Gamify Content Marketing
http://shar.es/1fwjfa
6,166 Views


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Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation

Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation | Digital Brand Marketing | Scoop.it
Intelligent content is the approach of thinking through the way we structure (organize) and manage content – so that it can be managed as a strategic asset.

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2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Digital Brand Marketing | Scoop.it

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M


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Marijo's curator insight, February 24, 3:14 AM

Must read if you are using G+...

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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Digital Brand Marketing | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis, massimo facchinetti
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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Digital Brand Marketing | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs


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How to Bake a Texty Cake? |

How to Bake a Texty Cake? | | Digital Brand Marketing | Scoop.it
Being a blogger, you definitely want all your blog posts to be perfect. Perfect is a synonym of more readers, more traffic, more conversion, better reputation,

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malek's curator insight, May 11, 8:39 AM

Are you sure you know how to write a perfect blog post? What elements does it need to have for your readers’ better perception? How many words should it have? What should its structure be?

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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Digital Brand Marketing | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.


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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Digital Brand Marketing | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.

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LukeW | There Is No Fold

LukeW | There Is No Fold | Digital Brand Marketing | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

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Dean Meyers's curator insight, May 2, 8:37 AM

Web design keeps evolving as devices, audience and time and place of accessing the web changes.


Mobile rules now, as it's imperative to think about your viewer as being anywhere, anytime, and probably holding something with a screen in their hand first.


That means "SCROLLING" is the most important navigational function and gesture you will have to consider when planning form and function for your site.


This article lays out clear information where and how people navigate through websites, and the verdict is in: designers do not need to make decisions on placement of content based on what is "above the fold" any more. Vertical scrolling is now a very natural action of using websites, and it's more important to place CALL TO ACTION interaction points (buttons, links) next to relevant content rather than forcing their position to "above the fold".


Read the full article for more.

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How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | Digital Brand Marketing | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

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malek's curator insight, April 25, 7:11 PM

Don’t write less. Write better

Thanks @Os Ishmael.

Marco Favero's curator insight, April 27, 8:01 AM

aggiungi la tua intuizione ...

Adam J. Kovitz's curator insight, April 27, 9:57 AM

#conciseisking

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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Digital Brand Marketing | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss, massimo facchinetti, malek
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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

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Periscope: authors to give live tours around writing spaces with Twitter’s livestreaming app

Periscope: authors to give live tours around writing spaces with Twitter’s livestreaming app | Digital Brand Marketing | Scoop.it
Famous authors will be giving live tours of the areas that they write on Periscope, in one of the first major uses of the new livestreaming app.

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malek's curator insight, April 6, 6:57 AM

the app has already demonstrated its use in more substantial uses such as the fire in New York’s East Village soon after the launch.

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Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Digital Brand Marketing | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g


Via Martin (Marty) Smith
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9 Simple Tips For Making An About Us Page That Works For Your Brand

9 Simple Tips For Making An About Us Page That Works For Your Brand | Digital Brand Marketing | Scoop.it
Your brand's About Us page is prime real estate for prospects looking to do business with the company. Reward visitors for their efforts by showcasing an engaging, insightful page.

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Marketing Channels Infographic via @Conductor

Marketing Channels Infographic via @Conductor | Digital Brand Marketing | Scoop.it

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.


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Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Digital Brand Marketing | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

Social media + mobile = powerful community building tools combination.Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.Pre-sell community with an ASK, “What do you want to see”.Use the web for support before, during and after event.
Via Martin (Marty) Smith, malek
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malek's curator insight, December 24, 2014 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Digital Brand Marketing | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


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