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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Digital Brand Marketing | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 18, 3:55 PM

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Sébastien Carensac's curator insight, August 19, 2:26 AM

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Martin (Marty) Smith's curator insight, August 19, 3:11 PM

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Rescooped by Os Ishmael from Marketing Revolution
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Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Digital Brand Marketing | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from digital marketing strategy
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How to Use Curation to Create Unique, Original Content | Contently

How to Use Curation to Create Unique, Original Content | Contently | Digital Brand Marketing | Scoop.it
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.

Via Jessica Kelly, malek
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Jessica Kelly's curator insight, July 7, 2:43 PM

We've all seen lists that tell us to summarize or analyze others' content to add value by curating. This post, however, offers some refreshing ideas--I especially like the tip to collect and display interesting relics.

malek's curator insight, July 7, 3:43 PM

Curation is not a passive job, it takes time and skill to come out with quality curated content. A good piece of curated content will help going through the mess and CREATE a source of comprehensive information. This a good example of creative curation.

Rescooped by Os Ishmael from digital marketing strategy
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The Science of Storytelling [infographic] | SocialTimes

The Science of Storytelling [infographic] |  SocialTimes | Digital Brand Marketing | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Jessica Kelly, malek
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Jessica Kelly's curator insight, June 6, 12:22 PM

I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.

malek's curator insight, June 6, 12:40 PM

Here's another video example:

Chipotle's video "The Scarecrow" got incredible attention online without running as an ad 

massimo scalzo's curator insight, June 7, 1:00 AM

No bulleted list, just storytelling.....

Rescooped by Os Ishmael from visualizing social media
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Digital Brand Marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


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rahul shah's curator insight, April 18, 11:29 PM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 4:57 PM

this is great....

Heena Ali's curator insight, April 21, 8:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

Rescooped by Os Ishmael from visualizing social media
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Digital Brand Marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 7:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 4:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 8:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

Rescooped by Os Ishmael from visualizing social media
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INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World

INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World | Digital Brand Marketing | Scoop.it

Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link.


Via Lauren Moss
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Barbara Kurts's comment, January 10, 2013 6:44 PM
new scoop :http://www.scoop.it/t/health-leads-plus
Philippe Trebaul's curator insight, March 2, 2013 3:16 AM
INFOGRAPHIQUE: rendre le travail de marketing de contenu dans un monde social mobile.

"Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link".


















INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World via @MYDstudio http://sco.lt/...


Janet Louise Stephenson's curator insight, May 3, 2013 7:28 PM

Mobile marketing is the wave of your future. Are you going to ride that wave?

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Don't Think All Content Is Created Equal, Or You'll Hate Yourself

Don't Think All Content Is Created Equal, Or You'll Hate Yourself | Digital Brand Marketing | Scoop.it

It’s not easy to stand out amidst the tsunami of content online, which means if you’re trying to find new customers, you have to create content that is effective and engaging enough to stand out from the pack.


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malek's curator insight, August 10, 2:04 PM

Anybody can crank out words and articles to fill some arbitrary quota (like the 700-1000 words). "Content is King" If you match it with target audience preference.

Rescooped by Os Ishmael from Curation Revolution
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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Digital Brand Marketing | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith
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malek's curator insight, August 5, 4:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 5:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

Rescooped by Os Ishmael from digital marketing strategy
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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Digital Brand Marketing | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

 

To read the full article, click on the title or image.

 

 

 

 

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Jaana Nyström, Marc Kneepkens, malek
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donhornsby's curator insight, June 10, 5:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 7:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 2:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

Rescooped by Os Ishmael from digital marketing strategy
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Why Content Marketing Fails Slides via Growth Hackers

Why Content Marketing Fails Slides via Growth Hackers | Digital Brand Marketing | Scoop.it
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast

Via Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, May 21, 10:29 AM

Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.

Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.

Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).

malek's curator insight, May 21, 2:56 PM

How content marketing works?

Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.

Rescooped by Os Ishmael from Content Curation World
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Why I Don't Like Scoopit Links on Twitter

Why I Don't Like Scoopit Links on Twitter | Digital Brand Marketing | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Via Martin (Marty) Smith, Robin Good
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Peg Corwin's comment, March 10, 3:54 PM
Further to Therese Torris' comment, might we ask Scoop.it for a setting that allows us to choose to automatically tweet the post author when we re-scoop? It takes many clicks back and forth to get and add it.
Martin (Marty) Smith's comment, March 10, 4:06 PM
Yes @Peg Corwin I see your "filtering" much like @Brian Yanish - MarketingHits.com work as providing value. As Brian shared he discard much more content than he is sharing. I think this builds on Robin's idea of "value" and its meaningful, fast and valuable to those who understand that filtering is the primary activity. I don't think its hard to know this since the second time a customer follows a link of yours or Brian's they know they are following your curation suggestion. On Sunday I thought "pass through" was an unsustainable model. After a day of #startup school I am not so sure. You and Brian are building a themed castle one brick (one share) at a time as surely as I am or anyone else using Scoop.it. Today it feels like a defined link share as you and Brian have described is a valuable service. <br><br>You've hit the primary value AND I often cut the middle man out (something it isn't hard to do ust use Google to search the title). Bryan (Dr V) was complaining about the extra click and that is why I sometimes jump past the pass through too, but since that jump isn't difficult and the oeuvre you create has merit as a whole I think we are simply approach the same problem with a slightly different approach (pass through vs. value add). I think you and Brian are SAVING TIME since you evaluate mor content than you share. <br><br>Despite Dr. V's complaint about seeing Scoop.it links I think that is an important signal and a signals that connects the IDEA of your curation as a whole, so I would say when you drive to Scoop.it using a Scoop.it moniker is a good idea. M
Peg Corwin's comment, March 11, 6:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
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Responsive Website Design: Everything You Need To Know [10 Infographics]

Responsive Website Design: Everything You Need To Know [10 Infographics] | Digital Brand Marketing | Scoop.it

These 10 infographics will teach you many essential elements to begin to know about Responsive Website Design- a major design trend for 2013.

Simply put, Responsive Website Design is a way for designers to create one website with a few style sheets, which allows the website to be seen on any device without having to create it from scratch for a tablet, mobile device, desktop device, etc.

With Mobile Search increasing rapidly, having a website that works for every device is a necessity and responsive design allows the site to reformat content appropriately.

 

Learn more at the infographic gallery at the article link...


Via Lauren Moss
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