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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Storytelling Can Ease Tensions in Any Culture or Org

Storytelling Can Ease Tensions in Any Culture or Org | Digital Brand Marketing | Scoop.it
In the last couple of weeks there has been increased firing across the line of control that separates India from Pakistan. According to news reports at least two Indian civilians and four Pakistani civilians have been killed, and dozens injured on both sides. In the midst of this India canceled scheduled [...]

Via Karen Dietz
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Karen Dietz's curator insight, September 3, 2014 12:50 PM

Well, if stories can be used to reduce entrenched cultural differences that result in violent conflict, then surely business storytelling can reduce divisions within companies and between staff.


Here is a terrific article discussing how soap opera stories are bridging cultures and building understanding between people. This is not new -- colleagues Paul Costello has been doing related work for years with Protestant and Catholic youth in N. Ireland; and Noa Baum has been doing the same between Israelis and Palestinians. And plenty of other story colleagues are doing similar work.


This article is a good weekend read. If this can happen for nations, it can happen for your organization. LOL -- some stories in organizations are like ongoing soap operas. But all you really need to do is start by having people share 'Who I Am" stories across the organization.


As we all know, someone is no longer a stranger once you know their story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Digital Brand Marketing | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.

Via Karen Dietz
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Marianne Hart's curator insight, February 25, 2014 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 2014 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 2014 10:57 AM

Brilliant article really nails it!