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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Digital Brand Marketing | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
Via Lauren Moss
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Des Walsh's curator insight, May 20, 2013 8:43 PM

Helpful infographic and notes

Joe Wise's curator insight, May 21, 2013 5:29 PM

The longest infographic ever made >

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Social Marketing & Business Trends [INFOGRAPHIC]

Social Marketing & Business Trends [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why.


While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent).


Via Lauren Moss
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Pedro Barbosa's curator insight, December 29, 2012 6:10 AM

Social Marketing -  how different approches produce different outcomes.

 

How Facebook, Linkedin and twitter are far better then G+, for example.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | Digital Brand Marketing | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
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Laser Focus Coaching's curator insight, April 13, 2013 8:10 AM

Be strategic about who is managing your Socia Media. It matters...

Two Pens's curator insight, April 14, 2013 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..
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5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | Digital Brand Marketing | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...


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