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Rescooped by Os Ishmael from Ecom Revolution
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Why & How Merchants & Retailers Should Embrace Showrooming

Showrooming Scurge
Most retailers HATE people showrooming in their stores. That's stupid as it is like trying to hold back the tide. Better to embrace showrooming - the practices of shopping in the world and then buying online for better price.

One way to embrace showrooming occurred to this morning watching Bruno Torturra discuss how easy it is to stream a live event to the web. Torturra is streaming protests, but retailers brave enough to encourage showrooming could use the same tactics to build a powerful Ambassador layer.

The recipe is simple:

1. Create content explaining how to stream live video.

2. Create a community to share your "shopping videos".

3. Provide social rewards (encouragement and features) to filter.

4. Rinse and Repeat

Your customers could help keep your prices in line, alert you to cool merchandising by competitors and a million other near real time benefits. You can't go into something like this halfway.

It's an all or nothing idea and that means listening more than you talk (some sites, brands and companies are better at 2 way communication than others). Early today team Curagami wrote a piece about competing with Amazon (http://sco.lt/58qhn7 ).

Add this "video showrooming army" to that and you get differentaion from the monster. Cool thing is cost of creating such cool and cutting edge competition is minimal (webpage and some serving). I wouldn't host on YouTube unless you were strapped for cash since you want the SEO juice flowing in your site's direction.

Soon retailers will be glad people are in their stores FOR ANY REASON, beat them by embracing showrooming now.


Via Martin (Marty) Smith
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Why Brand Ambassadors Are CSFs (Critical Success Factors)

Why Brand Ambassadors Are CSFs (Critical Success Factors) | Digital Brand Marketing | Scoop.it

Why Ambassadors Are CSFs
If you don't have an Ambassador Program you need one. Ambassadors are brand advocates who want to JOIN your brand. Remember Faith Popcorn's quote?

People don't BUY brands they JOIN them.

At our marketing tools startup Curagami we are learning why the creation of an Ambassador Program right from the start of a website's life is so critical. This link shares success one of our clients, Moon-Audio.com is having with their Ambassador program.  


Via Martin (Marty) Smith
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How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck

How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck | Digital Brand Marketing | Scoop.it

Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.

 


Via Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, September 6, 2014 11:00 AM

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malek's curator insight, September 7, 2014 6:51 AM
3. People don't BUY brands, they FOLLOW them. 

Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.

 Advertising told stories - social media is about getting others to tell stories for us.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Burning Man: Its Wonderful, Weird Economy and Links to Story

Burning Man: Its Wonderful, Weird Economy and Links to Story | Digital Brand Marketing | Scoop.it
Burners spend thousands preparing for the money-free event. But just as the desert community cannot fully escape capitalism, neither can capitalism remain untouched by the "gift economy."

Via Karen Dietz
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Karen Dietz's curator insight, August 26, 2014 7:11 PM

Burning Man is happening right now and it's on my bucket list to go to there. Why? Well for one, think of all the awesome stories I'll be able to tell afterward!


But that is not the only reason. I want to go to Burning Man so I can experience/learn more about the ethos and logos of community, values in action, and how the future may look/feel through different economic values that I see emerging today. 


Burning Man is a week-long art event that happens in a totally desolate desert with sandstorms and no water. You pack in all you need. And you pack out everything you generate.


What has this event got to do with storytelling though? Because what I see in Burning Man are the basic tenets of storytelling. Not how to tell a good story. But what principles underpin great storytelling.


Here are the basic principles of Burning Man and the link to storytelling:

  1. Make real connections with people instead of only commercial connections. What counts is connection at the event, not commodity. The highest leverage point in biz storytelling is making connections that keep people devoted to your product/service over time. Not "I tell you a story; you buy my product" short term transactions.
  2. Create something for the collective reward. We swap meaningful stories ultimately to share our wisdom, knowledge, lessons, inspirations which elevate all of us together. This is often what drives the best of the best storytellers.
  3. Invest in a product/service/org for the joy it will bring you and other people. Invest because it is beautiful, not ONLY because a profit exists (think Steve Jobs & Apple). We share stories because of the joy and beauty they bring to ourselves and others, not ONLY because of profits to realize.
  4. Giving and gifting is the culture of Burning Man. The best storytelling emerges when you think of your story as a gift you offer others. In both cases you are feeding souls, not stomachs.
  5. At Burning Man people create awe inspiring art to share. People dream, convene, create, and make. Storytelling is a creative act that also harnesses this same power in the same way. Crafting a story is not a plot or story structure you cram yourself into.
  6. Burning Man can help folks shift, change, and reset back in daily life. Stories can do the exact same thing.
  7. Burning Man is able to not lose its authenticity as it grows bigger. I want to learn that so stories don't lose their authenticity as audiences and connections grow bigger.


Now back to the article -- this is a fascinating story about Burning Man and the values they focus on. It's a terrific example of values in action and how values shape culture. There are good lessons here for all of us in leadership, living values, and org storytelling.


This is a great read to enjoy. Maybe next year I'll get there!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Digital Brand Marketing | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek, Karen Dietz
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ozziegontang's comment, February 24, 2013 11:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 3:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 6:31 AM

Just wishing I lived in New York! Lots of great viewing here.

Rescooped by Os Ishmael from Marketing Revolution
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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Digital Brand Marketing | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs


Via Martin (Marty) Smith
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How To Get Your Best Customers To Do Your Marketing For You

How To Get Your Best Customers To Do Your Marketing For You | Digital Brand Marketing | Scoop.it

As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.

 

Wouldn’t it be great if you could get your best customers to do your marketing for you?

 

If only it were that easy, right?


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Matt Rogers's curator insight, September 14, 2014 11:16 PM

This article presents an interesting five step process for effectively creating brand ambassadors.  The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't.  Brand ambassadors can be vital to the success of a company and potential superiority over competitors.  Getting customers involved can also create a greater sense of loyalty than just doing business as usual.

Martin (Marty) Smith's curator insight, September 15, 2014 9:27 AM

Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble. 

Filter bubbles, well outlined by Eli Pariser in a TED talk, http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en,  make it all but impossible for branded marketing messages to reach their intended audience. 

Marketing today must be done by friends of your and friends of theirs where "theirs" are people your brand doesn't know yet. When your brand is introduced thanks to "friends of friends" marketing then trust and conversion aren't far away.

Going in cold is not something that works very often in a socially connected time like this.  

Rescooped by Os Ishmael from Ecom Revolution
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How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck

How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck | Digital Brand Marketing | Scoop.it

Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 6, 2014 11:00 AM

add your insight...

malek's curator insight, September 7, 2014 6:51 AM
3. People don't BUY brands, they FOLLOW them. 

Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.

 Advertising told stories - social media is about getting others to tell stories for us.

Rescooped by Os Ishmael from Ecom Revolution
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Hard Lessons Learned About Negative Reviews

Hard Lessons Learned About Negative Reviews | Digital Brand Marketing | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 18, 2014 5:37 PM

Phil Buckley shared a post about how NOT to react to negative reviews. Reminded me of writing 5 Safety Tips for Social Media for [url=/u/185421 x-already-notified=1]Kelly Hungerford[/url] and the Paper.li blog:

http://community.paper.li/2012/08/06/5-social-media-marketing-safety-tips-part-1/

Got good to me so Kelly was nice enough to let me split an impossibly long post into two parts:

http://community.paper.li/2012/08/09/5-social-media-marketing-safety-tips-part-2/

The post is linked to G+ where we are having an interesting conversation about how negative online is really positive.

Kelly Hungerford's comment, July 24, 2014 2:37 PM
That was and still is one of our best performing posts Marty. Your analogies and tips are as relevant today as they were back in 2012.
Kelly Hungerford's comment, July 24, 2014 2:39 PM
That went too quickly! I wanted to continue by saying that indeed negative can be positive. There are numerous opportunities to be seized when the going gets tough and we should welcome those as much as the positive. Thanks Marty!