Digital Brand Marketing
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Digital Brand Marketing
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Rescooped by Os Ishmael from Ecom Revolution!

Why Brand Ambassadors Are CSFs (Critical Success Factors)

Why Brand Ambassadors Are CSFs (Critical Success Factors) | Digital Brand Marketing |

Why Ambassadors Are CSFs
If you don't have an Ambassador Program you need one. Ambassadors are brand advocates who want to JOIN your brand. Remember Faith Popcorn's quote?

People don't BUY brands they JOIN them.

At our marketing tools startup Curagami we are learning why the creation of an Ambassador Program right from the start of a website's life is so critical. This link shares success one of our clients, is having with their Ambassador program.  

Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling!

Corporate Storytelling: Stories In Action Video

Corporate Storytelling: Stories In Action Video | Digital Brand Marketing |
A short film of the event on stories in action held at the Museum of London on 10 June reminds us of the energy everyone there put into a shared enquiry around the many applications of story to...

Via Karen Dietz
Karen Dietz's curator insight, July 11, 2014 7:04 PM

My business storytelling colleagues at Sparknow in London put together this 4 min. video about their working with stories in an organization. The Museum of London participated and I love what the participants came up with!

This video is very thought-provoking because its the Museum folks themselves who are talking about their take on working with stories. And it's not all roses and rainbows. Thorny issues do arise.

The video gives us a taste of these and the links in the blog post give us other insights into the sticky wicket of working with stories in organizations. Plus I came away from these explorations with a few more ideas -- always a good thing!


This review was written by Karen Dietz for her curated content on business storytelling at 

Teresa Levy's curator insight, July 13, 2014 3:39 PM

does this do memories different?

Rescooped by Os Ishmael from digital marketing strategy!

Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.

Via Martin (Marty) Smith, malek
malek's curator insight, September 2, 2014 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling!

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Digital Brand Marketing |
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek, Karen Dietz
ozziegontang's comment, February 24, 2013 11:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 3:04 PM
Thank you Ozzie! I really enjoy your
Moya Sayer-Jones's curator insight, March 6, 2013 6:31 AM

Just wishing I lived in New York! Lots of great viewing here.