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"Why Brands Need to be Living in the Micro-Moment"

"Why Brands Need to be Living in the Micro-Moment" | Digital Brand Marketing | Scoop.it
This article explores the concepts of micro moments and moment marketing to give retailers valuable information to deliver on consumer expectations.

Via Frank Delmelle, Marc Wachtfogel, Ph.D., malek
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malek's curator insight, January 27, 8:03 AM

In these ‘moments’, convenience is more important than brand loyalty, so being able to provide useful, relevant and frictionless experiences will be what makes a brand stand out in the moment.

Rescooped by Os Ishmael from Ecom Revolution
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Marketing Master Class: Know Thyself - YouTube

FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:

* Know Thyself (video notes done).

* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.

We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS

Find Know Thyself Marketing Master Class video notes here:
https://youtu.be/OvJ92tZ2dtA


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Marketing Revolution
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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Digital Brand Marketing | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 25, 2014 3:05 AM

add your insight...


malek's curator insight, August 25, 2014 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
Rescooped by Os Ishmael from Marketing Revolution
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The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Digital Brand Marketing | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

 

Stengel defined 5 Brand Ideals:

Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.Inspiring Exploration: Helping people explore new horizons and new experiences.Evoking Pride: Giving people increased confidence, strength, security, and vitality.Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories. How do your band ideals map? What is your bran's main benefit? 

 


Via Martin (Marty) Smith
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Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 6:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

Martin (Marty) Smith's curator insight, July 15, 2014 4:07 PM

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands | Digital Brand Marketing | Scoop.it

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites


Via massimo facchinetti
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INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World

INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World | Digital Brand Marketing | Scoop.it

Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link.


Via Lauren Moss
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Barbara Kurts's comment, January 10, 2013 9:44 PM
new scoop :http://www.scoop.it/t/health-leads-plus
Philippe Trebaul's curator insight, March 2, 2013 6:16 AM
INFOGRAPHIQUE: rendre le travail de marketing de contenu dans un monde social mobile.

"Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link".


















INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World via @MYDstudio http://sco.lt/...


Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Mobile marketing is the wave of your future. Are you going to ride that wave?

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5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | Digital Brand Marketing | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...


Via Lauren Moss
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Why New SEO Looks Like Old SEO via Curagami

Why New SEO Looks Like Old SEO via Curagami | Digital Brand Marketing | Scoop.it

New SEO Looks Like Old SEO
Thanks to David Kutcher we've embarked on a 3 part journey. Our goal is to show how and why the "NEW SEO" is beginning to look a lot like the OLD SEO.  Our journey has three parts that all start here:

http://www.curagami.com/why-new-seo-looks-like-old-seo/?v=7516fd43adaa

 

 After that we move to:

* Brands (http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa )
* Love (coming soon)

* Community  (coming soon)

I'm in Columbus at Ohio State for my year anniversary of being treated by the great Doc Byrd. Will finish Why The NEW SEO is Looking Like The OLD SEO when I get home.

In the meantime BRANDS is live.  


Via Martin (Marty) Smith
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Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Digital Brand Marketing | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

Social media + mobile = powerful community building tools combination.Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.Pre-sell community with an ASK, “What do you want to see”.Use the web for support before, during and after event.
Via Martin (Marty) Smith, malek
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malek's curator insight, December 24, 2014 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
Rescooped by Os Ishmael from Marketing Revolution
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The New Ecommerce: Current Best Practices - Curatti

The New Ecommerce: Current Best Practices - Curatti | Digital Brand Marketing | Scoop.it
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 19, 2014 1:17 AM

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malek's curator insight, August 20, 2014 7:02 AM

Malcolm Gladwell’s classic book, Tipping Point,  identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.

Brand advocates blend the strengths of a connector and a maven, 

  • a source of reliable information.  
  • ready to create content that influences a purchase.
Rescooped by Os Ishmael from visualizing social media
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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Digital Brand Marketing | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

Rescooped by Os Ishmael from visualizing social media
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Rescooped by Os Ishmael from visualizing social media
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Six Keys to Standing Out on the Social Web [Infographic]

Six Keys to Standing Out on the Social Web [Infographic] | Digital Brand Marketing | Scoop.it
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page.

 

What can you do to increase that percentage and effectively engage your Facebook audience? This question and more is addressed in the new book, 'Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence'.
Check out the infographic for six key ingredients to successfully stand out in social media.with strategies and tactics to help you differentiate your brand online...


Via Lauren Moss
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