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Fast Food for the Mind: Stories or Tweets?

Fast Food for the Mind: Stories or Tweets? | Digital Brand Marketing | Scoop.it
Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues.

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Karen Dietz's curator insight, April 10, 6:43 AM

Here is a quick but powerful piece to get you thinking today. It's not a heavey message, it simply calls into question some of our social media habits, and helps put storytelling -- business and personal -- into a different light.


For many years in my work I've talke about the difference between junk food stories and healthful stories. The author, Souvik Choudhury makes the distinction here between fast food stories and wholesome stories. Love it love it.


Go read the article and figure out which ones you want to be telling most of the time (hey -- an occassional fast food story is fun too!).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Theophilus's curator insight, April 11, 5:37 AM

A necessary skill to have in this fast-paced world.

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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Digital Brand Marketing | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

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Karen Dietz's curator insight, March 19, 11:45 AM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 7:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 9:54 AM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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Is brand storytelling really about storytelling?

Is brand storytelling really about storytelling? | Digital Brand Marketing | Scoop.it
Storytelling is quite the buzzword these days. Shane Snow even predicted storytelling would be the #1 business skill of the next 5 years. I’ve become i

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Karen Dietz's curator insight, February 25, 1:36 PM

What a great piece this is! Written by Keith Nerdin, it tackles whether all the buzz about storytelling and branding really makes sense. Nerdin takes a very common sense approach to this question and his conclusions are spot on.


What I also appreciate is that Nerdin approaches this question from a beginner's mind. He admits he is new to the biz storytelling world. As a result, his discussion and insights are very refreshing.


Too often those new to the field simply parrot what has already been said. Not Nerdin. He's put a lot of thought into the topic of story branding and is not afraid to share these with us.


This is a well written post that I think you will enjoy. And learn from. I won't spoil the ending for you but will tell you his words cut through all the hype out there.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

oconnorandkelly's curator insight, February 26, 10:46 AM

Tremendous read ..... please do.

Barbara Ganley's curator insight, February 28, 6:50 AM

Exactly...

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10 Domain Name Suggestion Tools to Catch a Great Domain Name

How to create the best domain name, plus top 10 Domain Name Suggestion Tools to help you along the way.


Via Ileane Smith, Cendrine Marrouat - www.socialmediaslant.com
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Ileane Smith's curator insight, August 11, 2013 6:47 AM

I was so happy when I found out my domain name was available (see Slide #5).

Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 11, 2013 2:00 PM

Excellent slides!

Randi Thompson's curator insight, August 12, 2013 5:53 AM

Choosing a domain name (website, blog, social media business page name) is so important for any business venture. Check out these tools to help you find the best ones!

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Content marketing's big responsibility

If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as experts, and we claim that title through content marketing, which means producing content that informs your buyers and keeps them apprised of news and trends. Which makes content marketers journalists too, and with that, comes responsibility...


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Jeff Domansky's curator insight, July 22, 2013 12:30 PM

Good read for content and brand marketers.

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Your Brand Is the Exhaust Fume of the Engine of Your Life

Your Brand Is the Exhaust Fume of the Engine of Your Life | Digital Brand Marketing | Scoop.it
If you want people to be impressed with you, build something awesome.

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malek's curator insight, July 7, 2013 3:55 AM

Awesome is inevitable for success. I found this article inspiring

Terri Pawer's curator insight, July 8, 2013 7:53 AM

The most striking point to me was "While what people think of us does matter, what matters much more is our ability to do and deliver. That's what makes the ultimate difference in the world. And that's what reputations are really built on. That's what will draw people to you."  

Talk is cheap.  Walk the talk - execute on your promise and build your brand. 

Karen Dietz's comment, July 24, 2013 10:25 AM
Malek and Terri, so glad you got a lot out of this article. Have an awesome rest of the week!
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The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands | Digital Brand Marketing | Scoop.it

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites


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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

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Laurent Brixius's curator insight, February 27, 2013 12:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 12:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 12:41 PM
Rhonda and comeja, glad you found the article useful!
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Digital Brand Marketing | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


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How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here:

http://changethis.com/manifesto/98.01.StoryWars/pdf/98.01.StoryWars.pdf ;

 

I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.

 

This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.

 

Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:


1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.


2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 

 

3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.


4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.

 

5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.


OK -- on to what I do like!


If you want to be heard, you'd better learn to tell better stories. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently. Storytelling does not take long to learn, but it does take a lifetime to master, Know what a story is and is not Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.

 

Enough! Go read this piece yourself and decide what you think about it. It's a quick read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Meri Walker's comment, September 20, 2012 10:15 AM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 2013 1:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Karen Dietz's comment, April 8, 2013 1:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)
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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Digital Brand Marketing | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?

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Karen Dietz's curator insight, March 27, 1:52 PM

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Fun New Way For An Elevator Pitch To Trigger Your Biz Story

Fun New Way For An Elevator Pitch To Trigger Your Biz Story | Digital Brand Marketing | Scoop.it
Why cartoons are so memorable.

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Karen Dietz's curator insight, March 12, 7:26 AM

Elevator pitches about who you are or what you do are always challenging. I don't even like the word 'pitch' because it sounds like you are just pushing a message at someone when what you really want to do is start a conversation.


I do like the word 'trigger' because that's the purpose of these few lines about yourself -- to trigger a conversation where you get to tell your story.


And this article shows us a new and very creative way to get that done: draw your Elevator piece! Use a cartoon. Use a powerful visual. Now that will get people chatting with you!


What fun. This might not work for everyone, but my guess is that it can be wildly applicable. And it's also another terrific way to brand your company and stand out from the crowd. How about putting it on the back of your business card?


Enjoy this creative post and the opportunities it presents.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Richard Lock's curator insight, March 12, 9:05 AM

Great idea.

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Biz Storytelling: What Marketers Are Missing About Making Emotional Connections

Biz Storytelling: What Marketers Are Missing About Making Emotional Connections | Digital Brand Marketing | Scoop.it
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

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David Hain's curator insight, November 25, 2013 9:16 PM

Using empathy adds to your business story. 

Juliana Loh's curator insight, November 27, 2013 1:17 AM

Marketers are a strange breed... so attached to their 'numbers and analytics'. After returning from a series of marketing-focused conferences, I heard one say to the other: "they want more empathy? okay then, throw them more testimonials and let them talk about it online". *groan*  No no no...  maybe you should read this article. (Thanks Karen)

Julien Pepiot's curator insight, November 27, 2013 7:00 AM

"Provide value and not take value = a customer for life"

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Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Digital Brand Marketing | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

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Karen Dietz's curator insight, July 28, 2013 7:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hans Heesterbeek's curator insight, July 29, 2013 12:23 AM

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

Karen Dietz's comment, July 30, 2013 7:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.
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Rethink The 'Brand You' Story: Find Your Authentic Self

Rethink The 'Brand You' Story: Find Your Authentic Self | Digital Brand Marketing | Scoop.it

“This above all: to thine own self be true.” – Shakespeare If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.”


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Karen Dietz's curator insight, July 15, 2013 6:56 PM

Here is what I love about this article from author Meghan Biro!


"These days I can can spot a “brand” (as opposed to an authentic person) from the first word out of his or her mouth. “Brands” tend to be a little too perfect — packaged, programmed, and plastic. They’re pushing what they think we want to buy, not their real selves. I see this unfold every day in social media – for better or for worse. It’s like the difference between processed food and the amazing stuff you can get at farmers markets."


So true, so true. Follow the steps she suggests here and you will be well on your way to being more authentic. Remember, when you are talking about your company, it's not a pitch - it's an authentic conversation. If you want to grow your business.


If you stay true to sharing your stories and being real while you are doing so, you'll do great.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Rolex & Their Storytelling "Icons" Campaign - Fab Story Triggers Example

Rolex & Their Storytelling "Icons" Campaign - Fab Story Triggers Example | Digital Brand Marketing | Scoop.it

Via Karen Dietz
Os Ishmael's insight:

Nice find. A great example of the power of storytelling and how it can posture up a brand.

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Karen Dietz's curator insight, May 25, 2013 11:22 AM

Colleague Omar Kattan wrote this post about Rolex and their new 'Icons' campaign that has been a huge hit.


It's a brilliant use of story triggers on Rolex's part. What is a story trigger? In this case, Rolex is using images of movers and shakers who have worn their watches. These images spark stories within the minds of the viewers. No stories are explicitely told, they are simply trigger the associations and stories we already have embedded within us.


Kattan brings two Rolex videos into his article as examples. The first one about Elvis Presley is more of a back story -- and I'm left wanting more of the story!


The second video is much more of a story trigger. It's not really a story, but a video that sparks memories and stories within me about Andy Warhol.


I agree with Kattan in the article when he says Rolex needs to develop the story further, by adding more back stories. People will love them. And as Kattan also says, imagine what could happen for Rolex if they solicited stories from their customers about themselves or members of their family wearing Rolex watches!


Like Kattan, I congratulate Rolex on doing such a good job here and showing all of us what's possible using story triggers.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, June 6, 2013 1:37 PM
Thanks Os! Yes, it is a terrific example. Glad you like it too.
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10 Examples of Storytelling in Web Design

10 Examples of Storytelling in Web Design | Digital Brand Marketing | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.


Via Gregg Morris, Karen Dietz
Os Ishmael's insight:

Love this!....

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Brad Tollefson's curator insight, March 28, 2013 12:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 1:39 PM

add your insight...

Ruth Bass's curator insight, March 30, 2013 11:03 AM

add your insight...

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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

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Laurent Brixius's curator insight, February 27, 2013 12:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 12:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 12:41 PM
Rhonda and comeja, glad you found the article useful!
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The Underlying Importance of Social Media [infographic]

The Underlying Importance of Social Media [infographic] | Digital Brand Marketing | Scoop.it

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.


Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.

 

In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...


Via Lauren Moss
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Just Story It - Scoops

Just Story It - Scoops | Digital Brand Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 


Via Karen Dietz
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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.