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See that photo above? Yep -- that's what I look like today! After a marathon writing session of four 16-hour days and sleepless nights, the Marketing/Branding chapter for Business Storytelling For Dummies is finally in the hands of co-author Lori Silverman.
Lori is now going to whip those pages into shape and backfill with additional critical material. We make an awesome collaborative team coming up with content, and I couldn't do this without her.
Whew! I am so excited about this one, even though it was the toughest one to write. Why was it so hard? Because of all the amazing material that is out there on storytelling and marketing -- and all the links and examples to share with you.
Truly, storytelling and marketing requires its own book, not a mere 21 pages. But we hope we've offered perspective, strategy, and how-to steps that you can put to use immediately. And no, I'm not writing the "Marketing and Business Storytelling for Dummies" book! I'll let someone else do that marathon :)
And hey -- only 2 chapters left! Lori's writing "Selling With Stories" and tomorrow (after I get some sleep), I'm writing "Using Stories to Spark Change." Woo hoo!!!! Almost to the finish line :)
If you want to pre-order the book, it's available form Amazon here: http://www.amazon.com/Business-Storytelling-Dummies-Personal-Finance/dp/1118661214/ref=sr_1_1?ie=UTF8&qid=1375817251&sr=8-1&keywords=business+storytelling+for+dummies
Many thanks for all of your support as we go through this intense writing process. I so appreciate all of the encouragement and well wishes over the last 4 months. You all keep me going! I hope you like the results :))
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it