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Do's & Don’ts of Repurposing Your Existing Content (Correctly)

Do's & Don’ts of Repurposing Your Existing Content (Correctly) | Digital Brand Marketing | Scoop.it
Feel like your content doesn't get the exposure it deserves? These 7 tips on how to repurpose your existing content will amplify your reach

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 26, 3:42 PM


I love the title of this post. The word "correctly" in brackets draws attention to the promise. 


Repurposing content is a great practice that too few small business owners use to their advantage. And I am guilty of it too, as I only have time to refresh my stale posts. 


With that said, Julia McCoy's article gave me some great food for thought, especially with point #5: "DO start creating evergreen content that can be repurposes." I agree that it makes your repurposing work more effective and long-lasting. 


Kevan Lee from Buffer suggests that a great way to know if you’re creating evergreen content is to ask, “Will this help clients a year from now?” If the answer is yes, it’s evergreen!


An excellent read!

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Blogging: eLessons: Why Marketing is UX

Blogging: eLessons: Why Marketing is UX | Digital Brand Marketing | Scoop.it

A marketer is the snake that whispers seducing words into the customer’s ears. Marketers want the sale to happen, and they couldn’t give a A marketer is the snake that whispers seducing words into the customer’s ears. Marketers want the sale to happen, and they couldn’t give a damn or two about building a better product or experience.That’s what many people think. That’s what I thought. I won’t be optimizing anything, I will be exploiting human behaviours, writing articles for keywords, using power words and tricky color combinations.In the end, it didn’t work out for me. Realizing that marketing is UX, and that it is a crucial part of my (and everybody’s) marketing efforts changed it for the better.- See more at: http://blog.usabilitytools.com/why-marketing-is-ux/#sthash.pkXiEOic.dpuf or two about building a better product or experience.That’s what many people think. That’s what I thought. I won’t be optimizing anything, I will be exploiting human behaviours, writing articles for keywords, using power words and tricky color combinations.In the end, it didn’t work out for me. Realizing that marketing is UX, and that it is a crucial part of my (and everybody’s) marketing efforts changed it for the better....


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Jeff Domansky's curator insight, August 13, 10:56 AM

Piotr Koczorowski debunks the notion that marketing and UX are enemies. Marketing is UX, and using its principles can greatly improve every marketers work. A thoughtful post!

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Cross-Platform Storytelling: Getting Satisfaction

Cross-Platform Storytelling: Getting Satisfaction | Digital Brand Marketing | Scoop.it

What you already know about story still applies – great characters you want to spend time with, worlds that invite you in, stories building to moments of epiphany, recognition, revelation, catharsis and all that good stuff.

 

But the process of getting there changes from platform to platform. You have to develop narratives the right way for the right platform.


Via Karen Dietz
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Karen Dietz's curator insight, July 20, 3:51 PM

Here's a fab article on sharing your business stories across platforms. Let's face it, we've got a story to share on our website, in brochures, books, whitepapers, blog posts, presentations, SlideShares, video, animated cartoons....the list goes on.


I just had a conversation the other day with a company wanting to share some of their customer stories digitally -- without ever spending time on the story itself. They were just in a rush to the technology, thinking the platform would generate a good story. Big mistake.


One story may not translate well in to all different channels, however -- nor achieve the results you seek. In this post transmedia expert Japhet Asher shares lots of insights about how NOT to lose your story as it morphs across platforms.


There is great wisdom shared -- and some good stories -- that will help you preserve the core of your story, and how to think about moving stories into different media.


Let's get more story wise, so when we share our stories across platforms, great results happen.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Commercial Business's curator insight, August 7, 7:38 PM

Here's a fab article on sharing your business stories across platforms. Let's face it, we've got a story to share on our website, in brochures, books, whitepapers, blog posts, presentations, SlideShares, video, animated cartoons....the list goes on.

 

I just had a conversation the other day with a company wanting to share some of their customer stories digitally -- without ever spending time on the story itself. They were just in a rush to the technology, thinking the platform would generate a good story. Big mistake.

 

One story may not translate well in to all different channels, however -- nor achieve the results you seek. In this post transmedia expert Japhet Asher shares lots of insights about how NOT to lose your story as it morphs across platforms.

 

There is great wisdom shared -- and some good stories -- that will help you preserve the core of your story, and how to think about moving stories into different media.

 

Let's get more story wise, so when we share our stories across platforms, great results happen.

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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11 Easy Content Marketing Ideas You Can Put Into Action Today – Shopify

11 Easy Content Marketing Ideas You Can Put Into Action Today – Shopify | Digital Brand Marketing | Scoop.it

If you’re running your own online store, then you know that having a blog is critically important for generating traffic to your store. A blog significantly improves search rankings and gives you a chance to connect with more customers.But what if you’re not an amazing writer? And what if you don’t know what to blog about?Don’t worry. The first blog post is always the hardest. That’s why we collected examples of different kinds of posts for your inspiration.Take a look, and consider writing to tell your story, announce a sale, or give a guide to your products today....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, July 16, 10:34 AM

Get blogging!

Stefania Pinsone's curator insight, July 19, 9:39 AM

...especially, like in my case, if English is not your mother tongue!

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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Digital Brand Marketing | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.

Via Karen Dietz
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Karen Dietz's curator insight, June 25, 2:36 PM

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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77 Types of Stories to Feed Your Audience

Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to crea…

Via Karen Dietz
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Karen Dietz's curator insight, June 10, 3:07 PM

Wow! What a great SlideShare. If ever you get stuck coming up with your next story to share in your blog, on social media, in your newsletter, or in any other content outlets, then grab this post.


There are a ton of ideas here that should keep you busy for the next year. In fact, use it as a guide to create a calendar of what stories to share.


I love the way the different categories are broken down. It's a terrific map.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

LucaVanin's curator insight, June 11, 4:23 AM

77, dico SETTANTASETTE tipologie di contenuti da erogare al tuo audience.

Dici che riesci a trovarne qualcuno adatto allo scopo?

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Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Digital Brand Marketing | Scoop.it

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.

 

We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:

 

* Grow with the network while not as crowded as Medium will become.

* Fill the hole between your blogs and social nets.

* Curate across your owned properties easily into one place.

* Create and curate mobile ready content.

 


Via Martin (Marty) Smith
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Storied Characters: How to Increase Your Blog Reader #s

Storied Characters: How to Increase Your Blog Reader #s | Digital Brand Marketing | Scoop.it
Get 100,000 blog readers by creating personas, optimizing your posts, and converting casual readers into dedicated blog subscribers.

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Karen Dietz's curator insight, May 18, 1:34 PM

This hand dandy free guide from HubSpot (I have no affiliation) is all about storytelling. Their premise (and mine) is that without well developed personas, it will be hard to market effectively and get high numbers of blog readers.


Personas are simply storied characters about who uses your products/services. Do these well, and you will be light years ahead of others.


What I like here is how complete the section is on creating personas. There are clear instructions and 2 pages of questions to help you flesh out your characters.


The rest of the guide focuses on how to optimize and promote your blog post.


Crafting great personas/storied characters will definitely make a difference in your business. And I love that this guide addresses a side of business storytelling that often gets overlooked.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Bake a Texty Cake? |

How to Bake a Texty Cake? | | Digital Brand Marketing | Scoop.it
Being a blogger, you definitely want all your blog posts to be perfect. Perfect is a synonym of more readers, more traffic, more conversion, better reputation,

Via malek
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malek's curator insight, May 11, 8:39 AM

Are you sure you know how to write a perfect blog post? What elements does it need to have for your readers’ better perception? How many words should it have? What should its structure be?

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91 Awesome Headline Formulas To Make Your Presentations Instantly Attractive

91 Awesome Headline Formulas To Make Your Presentations Instantly Attractive | Digital Brand Marketing | Scoop.it
Obvious fact of the day: If you have a boring headline, your audience will think your entire presentation is boring. Yes, that goes for your videos, email and e(...)

Via Cendrine Marrouat - SocialMediaSlant.com
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MeeMetICT's curator insight, May 6, 5:33 AM

Als je direct de aandacht wilt hebben van je leerlingen is het noodzakelijk dat je ze direct 'pakt' met een geweldige start tekst.

Daar het best wel moeilijk is om zo'n tekst te bedenken staan er in deze blogpost heel veel ideeën en 'generators' die je daarbij helpen.

Werkt altijd!

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Twitter monitoring: Surprise your readers with this tip

Twitter monitoring: Surprise your readers with this tip | Digital Brand Marketing | Scoop.it

Do you know who shares your content on Twitter? 

 

If you just check direct mentions, you are missing half of the shares (at least)...


In this article, I share a little trick that will help you cover the entire Twitter sphere!


Via Cendrine Marrouat - SocialMediaSlant.com
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Guest-Blogging the Right Way – a Three-Step Guide

Guest-Blogging the Right Way – a Three-Step Guide | Digital Brand Marketing | Scoop.it

The fact is, guest-blogging is, and remains, one of the best ways to boost online exposure and reach a wider audience. In fact, I’d argue that it’s an almost essential practice for many brands in reaching to their target audience, at least in the early stages of establishing their online presence, as you can get your content in front of the right people where they’re already at.

 

Done right, targeted guest-blogging is one of the best, most intelligent ways to boost brand awareness and individual or brand profile. So with that, here are some ways that you can utilize social media audience data to target, track and create the most resonant guest-blog content for your unique audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 23, 10:37 AM

Andrew Hutchison looks at the guest blogging landscape and finds best practices that can lead to a big social marketing payoff.

Rosemary Burnett's curator insight, April 23, 11:54 PM

A very informative article by Andrew Hutchinson on guest blogging, some good tips on Apps to use to find your audience reach.  RB

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Visual Storytelling: The Ultimate Guide to Creating Appealing Content

From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks …

Via Karen Dietz
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Karen Dietz's curator insight, April 20, 5:40 PM

Go grab this infographic -- it's really great!


Not only does it give you stats on the necessity for visual content/storytelling, but it lists 4 top tools. 


Even better, scroll down for 3 fab design tips that I haven't run across before - but they make perfect sense.


Story on!

Comwyn's curator insight, April 21, 8:01 AM

Nice article on adding engaging and appealing content.

Debra Walker's curator insight, April 22, 2:00 PM

your visual brand is becoming even more fundamental to marketing strategies.

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Pure Blogging and the Experience We Give Our Readers

Pure Blogging and the Experience We Give Our Readers | Digital Brand Marketing | Scoop.it
Bio Latest Posts My Blog Danny BrownHusband. Father. Optimist. Pragmatist. Purveyor of not settling for the status quo. Aspiring to be many things. Never says no to a good single malt. Latest posts by Danny Brown (see all) A Blog is Exactly What We Wish It to Be - August …

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 19, 5:11 PM


Danny Brown is one of my all-time favorite bloggers. He doesn't sugarcoat the truth and has a wealth of knowledge to share. Plus, he is a kind and down-to-earth individual.


This post is the very basic of all successful blogging. A must-read!

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Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry

Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry | Digital Brand Marketing | Scoop.it
Vector Graphic became one of the best-known computer manufacturers of its era. It went public. Then the IBM PC changed everything.

Via Karen Dietz
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Karen Dietz's curator insight, July 22, 1:51 PM

Earlier this week I curated a post about the importance of long-form storytelling on the web for businesses. Today I find a terrific example of how this can work.


Written for Fast Company magazine by Benj Edwards @benjedwards, it's a riveting story of how 2 housewives founded and successfully ran Vector Graphics -- and how they changed the computer industry.


There are no bells-and-whistles to this story (flashy video, infographics, or maps) -- just good ol' fashioned storytelling. Which we can all do, regardless of budgets. 


i love how the article positions the women and the birth-and-death of Vector Graphics into the sweeping rock 'em sock 'em history of the early computer days.


There's a lot to learn here. Enjoy the article Who knew Vector Graphics had such an impact?


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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The Importance of Longform Storytelling for Your Blogs

The Importance of Longform Storytelling for Your Blogs | Digital Brand Marketing | Scoop.it

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 

 

For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.

 

Is there really a difference in their overall performances? Science suggests there is.

 

What the Studies Are Suggesting

 

Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 

 

This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....


Via Jeff Domansky, Karen Dietz
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Comunicologos.com's curator insight, July 19, 11:04 AM

Contenidos Web

Karen Dietz's curator insight, July 20, 3:29 PM

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.


But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.


This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.


Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

Karen Dietz's comment, July 20, 3:30 PM
Great find Jeff! Thanks for this.
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Content Creation: 28 Experts Reveal Their Best 3 Tips

Content Creation: 28 Experts Reveal Their Best 3 Tips | Digital Brand Marketing | Scoop.it
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?

Via Cendrine Marrouat - SocialMediaSlant.com
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Are You A Rookie? 5 Common Storytelling Mistakes

Are You A Rookie? 5 Common Storytelling Mistakes | Digital Brand Marketing | Scoop.it
A sampling of rookie storytelling mistakes.

Via Karen Dietz
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Karen Dietz's curator insight, June 18, 10:01 AM

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Link Tip (#8): How to Build Proper Anchor Text Ratios

Link Tip (#8): How to Build Proper Anchor Text Ratios | Digital Brand Marketing | Scoop.it
Worried about your anchor text ratio? I've got a hint - you're doing it wrong anyways! This guide tells you EXACTLY build safe anchor text.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, June 4, 5:10 PM


For those not too familiar with anchor text, here is a quick definition: "The clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page." (http://www.wordstream.com/anchor-text


I often refuse guest posts for the reasons mentioned in this article. Aim for natural anchors, not a way to include the name of your company everywhere. If it doesn't make sense, it becomes a spammy attempt at cheating your way into search results. Google hates that!

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Content creation: 3 tips to choose the best formats for your blog (Infographic)

Content creation: 3 tips to choose the best formats for your blog (Infographic) | Digital Brand Marketing | Scoop.it
If you have followed this blog long enough, you know my stance on content creation. It has many benefits, including the ability to show off your expertise, build trust, and create advocacy. Now, before thinking of benefits, let's go back to the basics. How do you choose the best formats for your content strategy?

Via Cendrine Marrouat - SocialMediaSlant.com
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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Digital Brand Marketing | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 6:29 PM

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Ultimate Kit of Content Marketing Storytelling Templates: Free!

The Ultimate Kit of Content Marketing Storytelling Templates: Free! | Digital Brand Marketing | Scoop.it
Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.

Via Karen Dietz
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Karen Dietz's curator insight, May 11, 12:38 PM

Woo hoo -- just what we need to get started this Monday! Here's a free downloadable kit from HubSpot containing 95+ templates you can use for creating content and storytelling.


What's not to love about that? From blog posts to e-books, to infographics, to social media this kit has got you covered.


Fill the templates in with your stories and other material and you are good to go.


I hope this post makes an easier and fabulous week for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland | Digital Brand Marketing | Scoop.it
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."

Via Karen Dietz, malek
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Karen Dietz's curator insight, April 30, 12:01 PM

The reason I really like this article is because every piece of advice filmmaker Alex Garland shares speaks to the dynamics of creating/crafting stories, not the mechanics.


Story mechanics are "every story needs a beginning, middle, end, conflict, tension, yadda yadda..." Every storyteller needs to know this. But it doesn't necessarily make great storytelling.


So what does? Once you know the mechanics, it's then focusing on the dynamics. Like these 7 lessons Garland shares. For example:

  1. If you want to be a visionary, you have to think visually
  2. Accidents may trump decisions
  3. Know when it's not working
  4. Elements of storytelling are the same across all platforms.


Go read the article to understand more about story dynamics and what you may need to pay attention to for increasing your story skills. Then go enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 30, 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
Charlie Dare's curator insight, April 30, 10:16 PM

Like these 7 lessons ~

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How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | Digital Brand Marketing | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...

Via Gust MEES, Stan Smith, malek
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Nedko Aldev's curator insight, April 26, 6:21 AM

 

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Tamika Singleton's curator insight, April 26, 12:26 PM

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ERBRAINS MICROSOFT DYNAMICS's curator insight, August 12, 1:00 AM

Thank you

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Storytelling Tools – Creative Hacks for Stand Out Branding

Storytelling Tools – Creative Hacks for Stand Out Branding | Digital Brand Marketing | Scoop.it
If you're trying to build a name for your business but can't afford a full-time content production team, there are a number of storytelling tools you can use to create engaging content. Check out the following five... Racontr Racontr lets you integrate multiple components into your brand stories. Mix everything from videos and images to text and audio…

Via Karen Dietz
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Karen Dietz's curator insight, April 21, 1:50 PM

It's Tuesday and time for biz storytelling tools!


Story branding colleague [url=/u/193059 x-already-notified=1]Omar Kattan[/url] has put together this list and it looks fabulous. There are 5 digital storytelling tools that look fast and easy to incorporate into your storytelling tool bag. 


For small businesses, it's always crunch time so finding and using tools that are easy to use are critical.


Try these out. I bet you find one or more that works great for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Laura Rosillo's curator insight, April 22, 5:11 AM

AÑADA su visión ...

Janet Vasil's curator insight, April 22, 12:09 PM

Handy tools for D-I-Y digital storytelling.