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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Age of Distraction: Live On Your Smartphone

The Age of Distraction: Live On Your Smartphone | Digital Brand Marketing | Scoop.it

Say buddy, can you spare some time? Excuse me Miss, can you spare a minute?

We live in the age of distraction and, as Wayne Friedman writes in MediaPost, a recent CRE/Nielsen study highlights the issue for advertisers, marketers, PR pros and social marketers:

“Beyond noticing TV ads, the CRE says viewing, defined as total time in “fixation” using eye-tracking, is a more stringent measure. Results here are that solo viewers spent 58% of time in “fixation,” which dropped to 43% when including co-viewers.

Access to second screens dipped these results even lower for solo viewers: 34% in fixation time. Adding co-viewers with a second screen drops the number to 25%.”

Attention to TV ads dropped 75% with a second screen the study reported....


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Jeff Domansky's curator insight, September 12, 12:46 PM

We live in the age of distraction thanks to social media and technology. But there are a couple of things bloggers, writers, marketers and PR pros can do to break through.

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Why is there so much bullshit? | Josh Bernoff

Why is there so much bullshit? | Josh Bernoff | Digital Brand Marketing | Scoop.it

Did you ever wonder why you spend so much of your day wading through bullshit? Every worker must consume masses of information, but most of it is poorly written, impenetrable, and frustrating to consume. How did we get here?


I’ve actually studied this question. In fact, Chapter 2 of my book explains it in detail. Basically:


- Reading on screens all day impairs our attention.


- No one edits what we read.


- We learned to write the wrong way....


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Jeff Domansky's curator insight, September 1, 12:04 PM

Josh Bernoff on three great reasons why there's just so much bullshit everywhere. Good read. 9/10

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Why you should break these 6 rules in writing | How To Write Better

Why you should break these 6 rules in writing | How To Write Better | Digital Brand Marketing | Scoop.it
Breaking writing rules is essential to express your personality online, as the internet brings written and spoken English closer. Here's how to do it well.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 1, 9:19 PM

Writing for the web is not as easy as it seems. After studying the intricacies of the English language for many years at university, it took me a while to figure out my online style.

As Suzan St Maur states in her excellent post, you don't have to change your personality. But you have to be aware that people read content differently online and offline.

#1 remains the most important rule though: If you want to break the rules, make sure you know them first. ;-)

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7 Clever Ways to Write a Killer First Paragraph

7 Clever Ways to Write a Killer First Paragraph | Digital Brand Marketing | Scoop.it
A great title isn’t enough. Sometimes, articles need a little something more to hook readers. What’s that little extra? You find it in the first paragraph

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 13, 3:16 PM

When it comes to content writing, most experts talk about the importance of headlines. However, you need more than a great title to entice people to continue reading. The first paragraph also sets the tone and potential completion rate.

Interesting list!

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SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday | Digital Brand Marketing | Scoop.it
With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 5, 3:07 AM

Optimizing blog posts for search engines AND readership is an art. The process is quite intense and requires a lot of patience.

 

Rand Fishkin does a stellar job in this video demonstrating the most important steps. What I like the most is point #8: "Experiment, learn, and iterate."

This is not something where you follow this process and you have instant results with your first post. That's not the case. No one has that in blogging. That's just not how it works. You're going to launch, promote, analyze, apply the information that you learn, and launch again. This process is going to happen over and over, and the more you learn and apply, the better you're going to get at this system.

Bookmark!

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How Readers Engage with Long-Form Content on Mobile Devices

How Readers Engage with Long-Form Content on Mobile Devices | Digital Brand Marketing | Scoop.it
Pew Research Center, in association with the John S. and James L. Knight Foundation, wanted to explore how the rise in mobile devices impacted long-form content. Using anonymized data from Parse.ly’s database of hundreds of news and media sites, it was able to analyze this trend.


Report Findings: People Read Long-Form Content On Phones
It turns out that long-form journalism does have a place in today’s mobile-centric society.


“These findings suggest that on small, phone-sized screens the public does not automatically turn away from an article at a certain point in time – or reject digging into a longer-length news article. Instead, the average user tends to stay engaged past the point of where short-form reading would end, suggesting that readers may be willing to commit more time to a longer piece of work,” said Amy Mitchell, Pew Research Center’s director of journalism research.

Some highlights of the report include:

Long-form stories attract visitors at nearly the same rate as short-form stories.Across all five distinct parts of the day, readers spend about twice the time with long-form news content on their cellphones as with short-form.No matter how readers arrive at specific content (through a link from an external website, social media, search, etc.), engaged time for long-form content regularly extends beyond that of short-form content.

 

These findings hold true even for individual digital publishers. For example, Lehigh University, a member of Parse.ly’s University Partnerships program, recently completed a study on reader engagement with long-form content. Editors at Lehigh’s student newspaper, The Brown & White, found that readers spend about the same amount of time on all pieces of content, relative to the length of an article.


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Jeff Domansky's curator insight, May 11, 5:53 PM

Pew Research Center found that longform content can work on mobile.

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Why Social Marketers Need to Think Like Journalists | Simply Measured

Why Social Marketers Need to Think Like Journalists | Simply Measured | Digital Brand Marketing | Scoop.it
After I deliver a keynote, I always get the same two questions: How did you get to this point in your career? What hair product(s) do you use? Answers

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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Digital Brand Marketing | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 7, 1:10 PM

Some very good tips in this post!

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14 Types of Stories You Can Tell on Your Blog

14 Types of Stories You Can Tell on Your Blog | Digital Brand Marketing | Scoop.it

We all know storytelling is one of the key aspects of successful blogging. If you can weave a story around your words, no matter what your niche or topic, it is more likely to entertain your readers and resonate with them.

 

Even if you think you aren’t much of a writer or storyteller, you can still find one of these story types discussed today that will be useful and relevant for your blog – following on from Episode 80 of the ProBlogger podcast where I discuss what to say when you’ve got nothing left to say, hopefully these should give you some ideas on how to craft your words so you can stand out as a unique and interesting blogger.

 

In this episode I discuss these story types and how to get the best out of them (with examples!)....


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Jeff Domansky's curator insight, January 31, 2:08 AM

Darren Rowse suggests 14 types of stories that may make your blog shine.

Online Marketing Man's curator insight, January 31, 8:33 PM

Useful for everyone that blogs

Winners Education's curator insight, February 1, 5:35 AM

Story telling...what an extraordianary way to touch people...

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The Uncensored Guide to Promoting a Blog Post | Neil Patel

The Uncensored Guide to Promoting a Blog Post | Neil Patel | Digital Brand Marketing | Scoop.it

Today, we’re going to cover some the steps that you can take to promote your blog posts, so that they reach and help your audience.

 

We’ll examine how you can find people who will help promote your blog posts, and also the tools that you can use to help get the job done.

 

By the end of this article, you’ll know exactly how to maximize the exposure of your next blog post, gets it in front of the right people, and turns everything into a win-win....


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Jeff Domansky's curator insight, January 24, 1:23 AM

Great blogging promotion tips from Neil Patel.

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10 Great Tools for Storyboarding

10 Great Tools for Storyboarding | Digital Brand Marketing | Scoop.it

It has been a while since my last blogpost. Last month, I had the great honor of writing four guest posts on the topic of mLearning for ASTD. Furthermore, I have been studying hard to complete my postgraduate studies, which made me step aside from some other projects for a while.

Having said that, last week I came across a very interesting discussion on the eLearning Heroes site and I thought it would be a great opportunity for me to share with you my favorite tools for storyboarding....


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Jeff Domansky's curator insight, January 1, 1:45 PM

Storyboarding? 10 great tools ahead.

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5 Excellent Platforms To Get Feedback On Your Blog Posts

5 Excellent Platforms To Get Feedback On Your Blog Posts | Digital Brand Marketing | Scoop.it
Two weeks ago, the silly blog post you put together in 10 minutes went viral.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, December 4, 2015 10:56 AM

Have you ever wondered why the posts you put together in 10 minutes go viral and those that take hours to craft fall flat?

 

Beyond the problem of low-quality content drowning the good stuff, there is also something that many bloggers overlook -- feedback. You should always ask your readers for it; they are picky.

 

In this post, I introduce 5 platforms that you may want to visit to get constructive critique and support, and turn your next blog posts into conversion machines.