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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand

Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand | Digital Brand Marketing | Scoop.it
At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.

Via Karen Dietz
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Karen Dietz's curator insight, June 2, 1:01 PM

Is this buzz word for real, or what?

 

I've seen this twice now, and am wondering if hypertelling is just a bunch of hype -- or if there's really something to pay attention to.

 

Apparently, this is the latest game-changer in storytelling. The author, David McMillan, is reporting on the latest development from Mike Yapp at Google. Google is now saying that we all must now morph into hypertelling.

 

So what is hypertelling? According to Google, we can now forget the teller. “It’s no longer about an audience,” Yapp said. “The user is in control.” The user, instead of watching a TV show, will create their own episodes. It's all about setting up storytelling experiences that the user controls.

 

Well, I can see this happening as a result of Virtual Reality (VR). But I'm a very busy woman who has more projects going on than there are hours in the day. When I stop work around 6 pm, all I want to do is watch or read good stories -- not play more, create more, or do more work to create another story.

 

In the end, it's about balance -- there's a time and place for it. 

 

Actually, this notion of hypertelling has been around for thousands of years -- it's called "play". And obviously, Google doesn't understand the dynamic of co-creation in our current forms of storytelling.

 

This article does as some really good questions though regarding the notion of hypertelling to conferences/events and user experiences. I think this is very useful.

 

What do you think about this new buzz word?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Free Tools to Help You Understand Your Online Audience

3 Free Tools to Help You Understand Your Online Audience | Digital Brand Marketing | Scoop.it
Technology is a massively important tool for growing your company. Here are three services that will help you better understand your audience so you can easily boost sales.

Via malek, massimo facchinetti
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malek's curator insight, February 18, 7:52 AM

This year, spend time to really get to know your audience. Using these new website tools, it's easier than ever to do this research and create fantastic buyer personas.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Improve your communication – forget mentioning stories

Improve your communication – forget mentioning stories | Digital Brand Marketing | Scoop.it
Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience.

Via Karen Dietz
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Karen Dietz's curator insight, March 12, 2015 4:34 PM

Colleague Shawn Callahan at Anecdote writes another great blog post about business storytelling and how to absolutely destroy any interest in your stories.


And that is....by mentioning/using the word "story' or 'stories'.


What??!! you say? But yeah -- its a major buzzkill. Makes people suspicious. End of story.


Read what Callahan has to say about this little recognized fact, and what to do about it. Learn what to avoid to keep people engaged.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Being a Business Storyteller: The Four Truths

Being a Business Storyteller: The Four Truths | Digital Brand Marketing | Scoop.it
The stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.

Via Karen Dietz
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Karen Dietz's curator insight, April 7, 11:09 AM

Here's an article that shares the 4 truths of storytelling that every leader, entrepreneur, or business storyteller needs to practice.

 

Plus, I love the story that is shared in the beginning that sets the whole tone and reason for the topic. It's a thorough piece tackling some of the misconceptions of business storytelling, and how to think straight about it.

 

I know you will enjoy this piece, and take away some great insights that will either help you personally on your storytelling journey, or help you share the importance of business storytelling with others.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Online Marketing Resources
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How to Create a Killer Instagram Ad in Under 10 Minutes

How to Create a Killer Instagram Ad in Under 10 Minutes | Digital Brand Marketing | Scoop.it
Instagram has a great audience, and the best part is that advertising to your target on the platform is simple.

Via Pantelis Chiotellis, oconnorandkelly, Pedro Da Silva
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Rescooped by Os Ishmael from visualizing social media
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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Digital Brand Marketing | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.


If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss
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Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)