Digital Brand Marketing
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Create Profitable Bottom of the Funnel Content Using Data

How to Create Profitable Bottom of the Funnel Content Using Data | Digital Brand Marketing | Scoop.it
This process to analyze bottom of the funnel content has helped people find thousands of dollars of monthly profit buried inside Google Analytics.

Via Peg Corwin, Online Marketing , massimo facchinetti
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Peg Corwin's curator insight, December 17, 2016 8:45 AM

Excellent, quantitative approach to generating more profit from your current content using free Google Analytics data.

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Analytics and Optimization Budgets Are Growing Rapidly. Which Tactics Are Important? - Marketing Charts

Analytics and Optimization Budgets Are Growing Rapidly. Which Tactics Are Important? - Marketing Charts | Digital Brand Marketing | Scoop.it

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, October 4, 2016 9:16 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Rescooped by Os Ishmael from Blogging, Social Media & Tools
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Build Your Brand With These 4 Influencer Tools

Build Your Brand With These 4 Influencer Tools | Digital Brand Marketing | Scoop.it
Improve Your Influencer Connections with These 4 Resources. Building authority online through the right connections is not difficult with the right strategy

Via Joan Stewart
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Joan Stewart's curator insight, April 12, 2016 5:43 AM
Susan Gilbert's article shedding light on analytical tools to use for Social Media. Insight into 4 Tools and what they are capable of doing for you.
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Persona Research in Under 5 Minutes - Moz

Persona Research in Under 5 Minutes - Moz | Digital Brand Marketing | Scoop.it
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:

What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
What topics are they interested in or reading on those sites? (What content should I potentially create for these people)
You can get the script on Github: Twitter persona research

Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Via marketingIO, massimo facchinetti
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marketingIO's curator insight, December 1, 2015 9:28 PM

And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research 


It's more useful when attempting to target content development.

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A Better Way to Measure Users' Content Engagement

A Better Way to Measure Users' Content Engagement | Digital Brand Marketing | Scoop.it
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, July 4, 2015 7:30 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.


Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

Glenn Wallace's curator insight, July 13, 2015 8:12 AM

Stay up

Vladimir Kukharenko's curator insight, August 4, 2015 3:22 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.

 

Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Digital Brand Marketing | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin, massimo facchinetti
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Arnaud d'Haen's curator insight, June 2, 2015 7:20 AM

Measuring content yes we can!

Susan Anderson's curator insight, June 6, 2015 3:36 PM

Wondering whether your content marketing efforts are really paying off?

Elena Savina's curator insight, June 13, 2015 4:05 PM

метрики!