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Rescooped by Os Ishmael from digital marketing strategy
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5 Facebook Ad Myths That Are Killing Your Profits

5 Facebook Ad Myths That Are Killing Your Profits | Digital Brand Marketing | Scoop.it

There are several Facebook ad myths and misconceptions that are preventing marketers from unlocking the real power of the platform.


Via Pantelis Chiotellis, oconnorandkelly, malek
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Rescooped by Os Ishmael from digital marketing strategy
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6 Ways to Improve Your Facebook Ads : Social Media Examiner

6 Ways to Improve Your Facebook Ads : Social Media Examiner | Digital Brand Marketing | Scoop.it
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.

Via Peg Corwin, Dejan Nikolic, malek
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Peg Corwin's curator insight, July 11, 10:08 AM

Learn this data driven analysis to better understand your Facebook ads  See what each metric tells you and how to address problems.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The 11 Corporate Ads That Are The Best Storytelling

The 11 Corporate Ads That Are The Best Storytelling | Digital Brand Marketing | Scoop.it
Check out this list of awesome corporate storytelling examples to jumpstart your company's content marketing game.

Via Karen Dietz
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Karen Dietz's curator insight, July 15, 1:18 PM

And here's another fun post for Friday and the weekend. Granted, these are all terrific advertising examples of wonderful storytelling. As we know, there's so much more to business storytelling than just ads.

 

But well done ads that tell a story are fabulous to watch and take lessons from. Enjoy these top contenders.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How the Post-Organic Social Media Era Is Redefining PR

How the Post-Organic Social Media Era Is Redefining PR | Digital Brand Marketing | Scoop.it
The shift in focus to paid social media content is redefining, yet again, the role of the PR professional—a topic that Kellis will dive into in his opening Wake-Up Call session at PR News' Big 4 Social Media Summit, which will be held in San Francisco on Aug. 10. In a way, paid social is bringing public relations full circle.

"At least at Clorox, earned media now comes from creating social media ads that people will share," says Kellis, who leads the social media function for all of Clorox’s brands, including Hidden Valley, Clorox-branded products and Glad. "In the past, we’ve done PR around advertising in magazines and other media. That’s what we’ve come to with social. We’re doing PR to get earned media impressions from the sharing of social media ads. The earned part is critical, because we’re no longer measuring organic social campaigns—that’s completely out the window."

Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 3:02 PM

Earned media impacts PR's role once again.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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PPC: Top Content Marketers' Secret Weapon

PPC: Top Content Marketers' Secret Weapon | Digital Brand Marketing | Scoop.it
Because today’s marketers operate in such a content-saturated marketplace, we need additional promotional muscle. Step forward pay per click, or PPC.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 11, 2:02 PM

Use Pay Per Click ads in Content Marketing?  Yes, says this pro.

leechdisplay's comment, June 16, 11:24 PM
Its magnificent :)
Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are? | Digital Brand Marketing | Scoop.it
Now that we have all of these digital touch-points and databases, marketers and their corporate information officers and finance officers are looking for models to organize and manage all of these marketing and advertising activities. And, quite naturally, they are looking for guidance to models that worked on other parts of their business. Not surprisingly, many have focused on what has worked for their supply chain and have tried to apply supply chain-oriented models to their “demand chain.”

I believe that treating marketing – and the creation of customers – with supply-chain models is short-sighted and will be damaging for businesses and their customers. Why? Because is likens acquiring customers to buying commodity raw materials. It assumes that marketing is only a cost, and that customers are commodities. It doesn’t assume that customers are organic assets that can grow. As Wenda Millard famously warned us almost a decade ago at an IAB meeting, trading advertising like “pork bellies” will be damaging to our industry.

Wenda is and was right. Media should not be bought and sold like pork bellies, and not just because much of what makes media special can’t be captured in a real-time-bidded world, but because customers are not commodities, and treating them as such can only hurt businesses that do.

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Jeff Domansky's curator insight, May 5, 8:57 PM

Dave Morgan says when advertising treats customers like "pork bellies", they don't acknowledge the organic opportunities to grow audience relationships.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Biz Storytelling Trend: Publishers Are Going All-In With VR

Biz Storytelling Trend: Publishers Are Going All-In With VR | Digital Brand Marketing | Scoop.it
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

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Karen Dietz's curator insight, May 2, 6:43 PM

Get ready -- virtual reality storytelling is going mainstream. Here's an article hot off the press from Ad Week.

 

As the author Lauren Johnson says, "But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board."

 

Strap in and get ready for take off! Read more about who is doing what -- and when (like now) -- and follow the links to see what kind of VR storytelling is going on.

 

Now where did I put my Google Cardboard?!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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11 Alarming Online Marketing Stats That Should Influence Your Strategy in 2016

11 Alarming Online Marketing Stats That Should Influence Your Strategy in 2016 | Digital Brand Marketing | Scoop.it

The first ever TV ad was for Bulova watches and was broadcasted in 1941 on American screens.


But do you know how digital marketing started?


Commercially available desktop PCs started to enter homes only in the 1980s. And in the 1990s, web 1.0 platforms and the internet started to take shape.


Soon enough Google and Blogger were founded in 1998 and 1999 respectively. And online marketing has evolved rapidly ever since.


As per Adobe’s 2013 survey of marketers, 76% respondents believed that marketing has changed more in the past two years than in the last 50.


But only 9% believed that their digital marketing is working.


That’s sad.


The good news is that you can perform your marketing much more efficiently. You need to observe the digital landscape intently and adapt to fulfill your audience demands.


I’ve put together 11 alarming statistics to help you adjust your online marketing strategy for 2016....


Via Jeff Domansky
Os Ishmael's insight:

Neil Patel sketches out a little digital marketing history and 11 stats you really should know. Highly recommended.  9/10

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Nicholas Bodell's curator insight, March 28, 3:36 AM

Neil Patel sketches out a little digital marketing history and 11 stats you really should know. Highly recommended.  9/10

Genially's curator insight, March 28, 5:17 AM

Neil Patel sketches out a little digital marketing history and 11 stats you really should know. Highly recommended.  9/10

Genially's curator insight, March 28, 10:43 AM

Neil Patel sketches out a little digital marketing history and 11 stats you really should know. Highly recommended.  9/10

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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New Project Swaps Google Ads w/ Short Stories

New Project Swaps Google Ads w/ Short Stories | Digital Brand Marketing | Scoop.it
Matchbook is calling for authors to submit 70-character stories to subvert those hyper-personalized ads in your search sidebar.

Via Karen Dietz
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Karen Dietz's curator insight, January 20, 1:00 PM

Ah -- here's a new development in business storytelling that gives us a glimpse of what the future holds for us!


Matchbook is looking to subvert ads that show up in the Google sidebar by replacing those with stories that act as ads. Wow -- so interesting.


Better yet -- you can submit your story (70 words max) with a chance of getting published. And receive $10 if it is. Check out their website for the rules: http://www.matchbooklitmag.com/guidelines.html


Sounds like fun. Now this will test your skills, too, because the story is so short. But I bet you can do it!


If you come up with one, share it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity

Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity | Digital Brand Marketing | Scoop.it

Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.


For the first 500 callers to (800) 927-7671 between 11 a.m. and 11 p.m. Eastern on Saturday, Dec. 26, the online retailer will offer a $100 Zappos gift card in exchange for any unwanted present you might have received, regardless of where it was purchased.  


If you're one of the lucky 500, Zappos will send you a pre-paid return label that you can use to mail in the gift (which still needs to be in its original packaging).... 


Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 2015 8:21 PM

This is a very innovative promotion designed to get lots of chatter online.

Julie Wright's curator insight, December 26, 2015 1:34 PM

Clever. Return an unwanted gift and get a $100 gift certificate from Zappos. 

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The list of every copywriting formula ever

The list of every copywriting formula ever | Digital Brand Marketing | Scoop.it

Here’s what I learned: There are WAY too many copywriting formulas.

 

The problem, as you’ll see if you click the link, is there are a ton of formulas for crafting good copy. Pretty much anybody who was a good enough copywriter to be successful was also a good enough to make money teaching it. And of course, they all claimed to be teaching something different. In keeping with the unwritten laws of branding, every copywriter has a system and every system has its own unpronounceable acronym.

 

What’s really striking to me isn’t the sheer volume of copywriting formulas, however. It’s how they’re all exactly the same. It’s particularly obvious when you see them all laid out against one another like this.

 

So at the risk of adding my own acronym to the pile, let me save you a lot of reading and summarize....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 2, 2015 2:40 AM

And what Jon Xavier learned from the list of every copywriting formula ever written.

couplesseekingmen's curator insight, November 3, 2015 8:22 AM

date the couples for dating   http://www.couplesseekingmen.org/