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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Scrappy Video Content Marketing: What If We Didn't Try So Hard?

Scrappy Video Content Marketing: What If We Didn't Try So Hard? | Digital Brand Marketing | Scoop.it

What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have? 

 

A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing program. There are three other things to love about it, too....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 2:53 AM

Ann Handley has a great case study and story about marketing by video. And it's also highlights an app worth exploring.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why Video Has Become a Must for Social Media Marketers | Mobile Marketing Watch

Why Video Has Become a Must for Social Media Marketers | Mobile Marketing Watch | Digital Brand Marketing | Scoop.it

Mobile marketers and advertisers around the world are unleashing the power of video in their social media efforts and related campaigns.

 

And they’re doing so aggressively.

 

All told, the latest industry data reveals that 93% of marketers have now used some form of video. And that usage is growing more prevalent in social media marketing.“Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well,” eMarketer reported Wednesday. Video viewership and social sharing are “closely intertwined,” the report explains...


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Jeff Domansky's curator insight, November 17, 2013 11:53 AM

Video is proving to be a powerful social marketing strategy.