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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | Digital Brand Marketing | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...

Via Karen Dietz
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Karen Dietz's curator insight, August 6, 7:36 AM

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Business in a Social Media World
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Social ROI = Return on Insanity

Social ROI = Return on Insanity | Digital Brand Marketing | Scoop.it
There’s no way to put this delicately, so I’ll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus.   The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendo Topic: Social Business.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, May 13, 9:29 PM


They are starting to pop up on major blogs. These articles debunk the social media ROI myth with brio. The one I picked today is probably the best you will read in a long time.


One quote stands out from the rest: "If we stop selling tickets to the social ROI sideshow, nobody will come." No need to say more, IMHO


It's always been about people. It's time brands realized that. 

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Public Speaking Payoff: The Presentation ROI of $55,000/Minute

Public Speaking Payoff: The Presentation ROI of $55,000/Minute | Digital Brand Marketing | Scoop.it
In his Ted talk, Bryan Stevenson uses the power of storytelling to reach minds and hearts.

Via Karen Dietz
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Lynnette Van Dyke's curator insight, March 8, 9:08 AM

a model for some purposes

Richard Lock's curator insight, March 8, 9:58 AM

Story and emotion connect. Data and statistics alone do not. We need stories and emotion to make it real for our listeners.

Rocio Watkins's curator insight, March 8, 11:53 AM

A "must" read for every leader, presenter, teacher, student, and any other communication enthusiast.

Rescooped by Os Ishmael from visualizing social media
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

 

A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.

 

The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.


Via Lauren Moss
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Rescooped by Os Ishmael from Beyond Social Medias
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Digital Brand Marketing | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss, Os Ishmael, Woodoo Prod
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Rescooped by Os Ishmael from visualizing social media
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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss
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Rescooped by Os Ishmael from Business in a Social Media World
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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Digital Brand Marketing | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

Via Cendrine Marrouat - www.socialmediaslant.com
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AmadeoAbrogena's curator insight, August 2, 12:22 AM

When marketers use social media as an Intergrated Marketing Communications channel It is critical for companies to determine how they measure the value attached with consumer engagement with brand on social media as some interaction may be misleading in displaying different results. Consumer engagement in the form of Facebook shares can be more valuable than comments if the goal of the marketers is to build brand awareness and equity but this may not be the case in other instances when brands are seeking for consumer engagement in the form of comments to gain consumer insight for future improvements. 

Rescooped by Os Ishmael from Business in a Social Media World
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What You Should Be Tallying On Your Social Media Scorecard

What You Should Be Tallying On Your Social Media Scorecard | Digital Brand Marketing | Scoop.it
Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far […]

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, March 13, 4:04 AM


The debate around ROI in social media has been going on in circles for a couple of years, and for a good reason. It proves that many brands still have a hard time making sense of social media as a channel where people matter more than promotion and dollar signs.


Ric Dragon goes beyond the easy answer in this short, but thought-provoking article. Like him, I believe in looking at “who needs the information and for what purpose.”

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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How Do You Measure Love (Or Employee Engagement)? Or Storytelling?

How Do You Measure Love (Or Employee Engagement)? Or Storytelling? | Digital Brand Marketing | Scoop.it
How do you measure engagement? I’m asked that question often, from both employee engagement skeptics looking to frame the effort as voodoo, and from true believers who know engagement when they see it, but still want to know how to quantify it.

Via Karen Dietz
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Karen Dietz's curator insight, July 15, 2013 6:44 PM

This article never mentions storytelling, and yet I think it is very relevant.


Several weeks ago I finished a chapter on the ROI (return on investment) of storytelling for the "Business Storytelling for Dummies" book I'm writing with colleague Lori Silverman. For over 15 years I've said that "storytelling is creating art in the air." So how in the heck do you measure that??


Tough stuff! Storytelling, ultimately, is about engagement. Storytelling creates engagement on some very basic levels. And it sparks further engagement with staff and customers. This article discusses how to measure engagement, which is the result of a feeling. Again, so how the heck do you measure a feeling?


This article shows us one way -- by developing proxy questions that over time will generate the ROI for us. Great idea!


Author Kevin Kruse does a great job explaining this. If you need to get a handle on the ROI of storytelling for your business or organization, this could be one of the easiest ways to go.


Happy quantifying!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Os Ishmael from visualizing social media
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The Challenge of Getting Visibility on Facebook [infographic]

The Challenge of Getting Visibility on Facebook [infographic] | Digital Brand Marketing | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss
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Martin (Marty) Smith's comment, January 30, 2013 5:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 2:18 PM

Images and video are the future, prepare now!

Philippe Trebaul's curator insight, March 2, 2013 3:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


Rescooped by Os Ishmael from visualizing social media
Scoop.it!

Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Digital Brand Marketing | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
more...