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Rescooped by Os Ishmael from Marketing Revolution
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Digital Brand Marketing | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Readers don't draw a line between self-publishers and trad publishers

Readers don't draw a line between self-publishers and trad publishers | Digital Brand Marketing | Scoop.it

Consumers don't make a distinction between traditional publishers and self-publishers when buying ebooks, according to a wide-ranging new study.

 

The Book Industry Study Group’s latest report, Consumer Attitudes Towards Ebook Reading, also shows that readers prefer ebooks over print books in 10 out of 14 subject areas, including all fiction genres.

 

Ebooks have a big lead over print in all areas of fiction, covering romance/erotic, mystery/thriller, general, religious, young adult, science fiction/fantasy and literary.

 

The ebook lead is narrower in non-fiction for business/finance and history/politics/social sciences and print takes over for how-to guides/manuals and travel while comics/graphic novels and cookbooks are preferred in print by a long way....


Via Jeff Domansky
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Annika McGinley's curator insight, November 20, 2013 5:14 PM

This doesn't surprise me at all - without the tangible branding that screams out from the cover, ebooks level the playing field.

 

Tom Evans's curator insight, November 22, 2013 9:54 AM

Music to the ears of an author

Ica Iova's curator insight, November 24, 2013 2:52 PM

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