Digital Brand Mar...
Follow
Find tag "PR"
5.2K views | +2 today
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Why SEO for Web Designers Went Boom - Curagami

Why SEO for Web Designers Went Boom - Curagami | Digital Brand Marketing | Scoop.it
With 22,000+ views SEO for Web Designers blew up thanks to a defined tribal audiences, advocates and luck. Discover tips on how to blow your content up too.

Via Martin (Marty) Smith, malek
more...
No comment yet.
Rescooped by Os Ishmael from Digital Identity and Access Management
Scoop.it!

SEO: What Is THEIR Rank Telling You - Curagami

SEO: What Is THEIR Rank Telling You - Curagami | Digital Brand Marketing | Scoop.it

How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO". 

So if your question is, "You talking to ME?" and you are asking Google the answer is YES.  


Via Martin (Marty) Smith, Frank J. Klein
more...
Martin (Marty) Smith's curator insight, June 24, 11:33 AM

Corrected
Updated this post with a PageRank is Dead note from my friend Mark Traphagen. 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The Reputation Complex - Navigating the Blur in a Liquid World

The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.

MSLGROUP's SVP and Chief Strategy Officer, Pascal Beculer shares his thoughts on the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients and for us....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 14, 3:41 PM

Good Slideshare on reputation management from Pascal Beculer.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Digital Brand Marketing | Scoop.it

So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.

 

Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....


Via Jeff Domansky, malek
more...
BlogdosNegocios's curator insight, March 24, 12:26 PM

Os conteúdos visuais são aqueles que despertam mais atenção nas redes sociais. Todavia é importante considerar que algumas regras devem ser seguidas por forma a obter os melhores resultados. Neste artigo poderão ler 10 das principais regras no marketing de conteúdos visuais.

DJ Casteel's curator insight, March 24, 8:13 PM

Consumers have access to an abundant amount of information.  Make your content stand out from the rest!

Willem Kuypers's curator insight, March 25, 6:24 AM

Intéressant.

Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

Where To Find Hundreds Of Publicity Leads (All For Free)

Where To Find Hundreds Of Publicity Leads (All For Free) | Digital Brand Marketing | Scoop.it
Publicity leads can be an author's ticket to publicity and more media opportunities which can help you gain wider exposure and sell more books.

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, January 26, 6:18 PM

Great resources if you are looking to increase exposure for your work!

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

2015 PR Trends: The Focus Is On Visual Storytelling

On-Demand Webinar: http://prn.to/1xvWtZ9

Via Karen Dietz
more...
Karen Dietz's curator insight, January 5, 4:03 PM

The PR world is definitely changing and if you are an entrepreneur, business leader, or PR professional, this SlideShare discusses how adding visuals into your press releases and other PR activities will boost your response rate, visibility, etc.


I'm fascinated by the stats here and look forward to incorporating some of the tips shared. 


In the end, it should get us all thinking about how to leverage visuals more effectively in our marketing and PR efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ken Dickens's curator insight, January 7, 1:47 PM

Bottom line, add video and visuals to your PR messages and get a ton more exposure.  Nice survey and stats included here.  Self-serving for PR newswire of course, but, it tells the story.  Get it?  - Ken

 

www.2080nonprofits.org

 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Digital Brand Marketing | Scoop.it
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 18, 2014 2:41 PM

Useful tips to help you get the most from your Slideshare presentations.

Jeff Domansky's curator insight, October 18, 2014 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.

Marco Favero's curator insight, October 18, 2014 6:42 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

STUDY: Readers Remember Print Placements Better Than Digital | PRNewser

STUDY: Readers Remember Print Placements Better Than Digital | PRNewser | Digital Brand Marketing | Scoop.it

A new study from the University of Houston does sort of throw a wrench into that line of thinking, though: it found that readers are more likely to remember things like, say, your client’s name and the products they sell when this information appears in print.

 

Here’s the key finding: after reading for 20 minutes and being asked to recall as many articles as possible:

Print-only readers recalled 4.24 stories on averageOnline readers recalled an average of 3.35 stories

 

Interestingly, the gap grew even wider when it concerned the topics discussed in those stories and the main points made. Vox turned it all into a graph if you want to check out a visual representation....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 17, 2014 5:16 PM

STUDY: Readers Remember Print Placements Better Than Digital

This is a great point to remember when you are crafting your PR and marketing strategies. And that's an important reminder to digitally savvy up and comers who may be thinking digital-only.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Snapchat Journalism | Medium

Snapchat Journalism | Medium | Digital Brand Marketing | Scoop.it

All too often, we learn of revolutions in police states of third world countries from citizens on social media. This week, the stories and images online looked like a world away but unfortunately it was close to home. The stories of Ferguson, MO became national stories as they were shared by media and citizens on social media.


As the evolution of journalism continues on social media, storytelling through real-time mobile video is the latest shift. On Thursday, filmmakerCasey Neistat traveled to Ferguson with Vice News to cover the story for 24 hours. If you are not familiar with Casey’s work, check out his acclaimedYouTube channel to view.


In recent months, he began using Snapchat to share video stories and later posts to his Snapchat Stories YouTube channel. Instead of putting words in his mouth, I’ll let him explain...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 3, 2014 2:04 PM

Here's a very interesting look at Snapchat as a journalism tool used by Casey Neistat in covering the Ferguson story. It's not polished but it has impact and like other good citizen journalism is a good complement to mainstream reporting.

Pauline Kershaw's curator insight, September 4, 2014 4:11 AM

Read this story and reflect how social media developments have changed different aspects of life and helped in particular jobs.  Maybe investigate the jobs within social media development as a possible career.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Why the Future of Digital Marketing Is Pure PR | Marketing Profs

Why the Future of Digital Marketing Is Pure PR | Marketing Profs | Digital Brand Marketing | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

 

I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 10, 2014 2:52 AM

PR has a pivotal role to play in digital marketing in the future.

sarahjones's curator insight, June 10, 2014 10:56 AM

www.tradecomplaint.com

 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Information Wants to Be Freed: How Ending Information Asymmetry Will Revolutionize PR

Information Wants to Be Freed: How Ending Information Asymmetry Will Revolutionize PR | Digital Brand Marketing | Scoop.it

The ‘Information Wants to Be Free’ movement that advocated universally free-of-charge content (and at one time seemed unstoppable) has pretty much run out of steam...


...Which bring us to PR. One of the last bastions of information asymmetry is the consulting industry; in particular, the enigmatic world of media, analyst and influencer relations. PR can be an incredibly powerful tool but information asymmetry – the fact that an agency knows how to reach a particular journalist, who’s attending a conference or when an award submission is due – still accounts for too much of the client/PR agency relationship and, consequently, too large a slice of PR agency fees.


The reason many buyers of PR complain that it feels more like an art than a science or write it off as “smoke and mirrors” is, as a discipline, there is simply too much inequality of information between buyer and seller. In many cases the client has no idea where to start, what’s possible, what good looks like or how results would even begin to be measured – and, of course, that suits many PR practitioners just fine.


Like a latter-day travel agent sniggering at the fact his client doesn’t know the difference between Paris, France and Paris, Texas, too many PR people actually rely on information monopoly to justify their existence (and their monthly invoice), instead of creativity, relationships or results....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 30, 2014 9:55 AM

Dan Simon shares an interesting point of view on PR and the free information movement.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Digital Brand Marketing | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 12, 2014 4:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 2014 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli,Story-Lab's curator insight, May 13, 2014 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

5 Steps to Targeting and Engaging Influencers

5 Steps to Targeting and Engaging Influencers | Digital Brand Marketing | Scoop.it

A recent report by the Pew Research Center stated that 78% of Internet users research products and services online. And this is not people going to company websites to be spoon-fed corporate descriptions – this is people engaging with brands, reading reviews, and seeing how their peers view companies and products.


A large majority of this is done through social media and if you are not a part of the conversation, you are losing out on a chance to manage and grow your brand’s reputation. One of the best ways to grow your brand’s presence is by targeting and engaging influencers, this allows you to quickly grow your brand’s awareness and influence.


These five steps will show you the ins-and-outs of targeting and engaging influencers to maximize your brand presence....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 8, 2013 8:49 AM

Great advice for influencer marketing tips, tools and strategies.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

4 Google Tools That Will Boost Your #PR - SEMrush

4 Google Tools That Will Boost Your #PR - SEMrush | Digital Brand Marketing | Scoop.it

There’s been a lot of talk about how traditional public relations can help boost your SEO.SEO and PR go hand in hand. I’m really lucky to work with several PR professionals in my current position, and they all agree that SEO best practice is essential if your story is going to connect with its audience.

 

While still distinct disciplines, SEO and PR are now joined at the hip, and professionals on both sides can no longer remain ignorant of each other’s worlds. An SEO who is armed with top tier PR training can have intelligent conversations with clients in regards to branding and PR goals, and an expert public relations professional can optimize press releases, understand on-page elements and use tools beyond social media to make sure that their client’s needs are best served.

 

So, here are some tools that I use in my own efforts as in performing my outreach role:...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 9, 11:56 AM

Good reasons why PR and SEO work well together.

Manny Pacquiao's curator insight, July 9, 7:38 PM

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

 

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

Rachel Wild's curator insight, July 10, 3:55 AM

You might like to take a look at this list of 50+ tools that also do a lot of the heavy lifting where online public relations is concerned...? :: http://www.wilddigital.co.uk/best-free-pr-tools/

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Stop Guessing: Here’s a Social Media Strategy That Works

Stop Guessing: Here’s a Social Media Strategy That Works | Digital Brand Marketing | Scoop.it
Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.

In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly.

I assure you it’s possible. My nutrition blog case study received over 9,000 visits from Facebook alone last month, despite being a new blog.

But as I noted in that second-month update, it could be doing even better. My friend Mike, who is running the site, is a really smart guy, but it’s still taking him some time to really understand how to use social media to its fullest potential. 

You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal. In early 2015, social media traffic made up 31% of overall traffic.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 15, 12:15 PM

Invaluable social marketing advice from Neil Patel along with the research to back it up. Highly recommended. 10/10.

María Dolores Díaz Noguera's curator insight, June 15, 2:28 PM

 Dejar de adivinar: Aquí hay una estrategia de Social Media que funciona |scoopit travésThePRCoach http: //sco.lt / ...

Janet Vasil's curator insight, June 16, 1:43 PM

Detailed explanation of how to use social media efficiently and effectively. Develop a strategy grounded in data, not hope or hype.

Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

This is how you use your employees to build brand advocacy...

This is how you use your employees to build brand advocacy... | Digital Brand Marketing | Scoop.it

Daniel Roth, Linkedin's executive editor, shares what he's discovered from the 50,000 posts on the site published every week.

 

Honestly, this article is a gem!

 

Roth talks about how Dell (one of my favorite brands) has used its employees to build advocacy via content that matters to them. This is almost unheard of in the corporate world.


Executives, HR directors, PR pros see only potential pitfalls—a vocal employee is a poachable employee; someone sharing sharp takes can also share sensitive information; what if employees are boring or, worse, interesting? Better to just to keep the barn door firmly shut.

 

The approach seems safe. But it’s not. Staying silent means not being part of the dynamic business conversation that is happening everywhere around the world.

 

Read the article at http://www.fastcompany.com/3044156/hit-the-ground-running/why-vocal-employees-are-a-companys-best-pr 

 

--------------------

 

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | Digital Brand Marketing | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.


The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.


The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 27, 5:29 AM

Here's how to adapt your media relations strategies in a social mèdia impacted world.

Adérito Bié's curator insight, January 27, 9:42 AM

adicionar a sua visão ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

28 Times Brands And Celebrities Completely Failed On Twitter

28 Times Brands And Celebrities Completely Failed On Twitter | Digital Brand Marketing | Scoop.it

Twitter can be a fun place to exchange ideas, opinions, jokes, and news. But as quickly as you can press the Tweet button, you can create a PR disaster.Just take a look at some of these tweets from celebrities such as Kim Kardashian and Martha Stewart and big name brands like The American Red Cross, KitchenAid, and Urban Outfitters.Some of these tweets are cringe-worthy, some downright offensive, but they are all among some of the most epic failures ever....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 12, 9:39 AM
Good collection of PR fails and publicist's nightmares.
Antje Mills's curator insight, January 23, 1:44 PM

Failed marketing and public relations disasters are not a new phenomenon, but social media is so instant it can be brutal. Big companies really should have planned statements and less spontaneous comments to try and avoid these mistakes.

 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

What Almost Everyone Misses in Brand #Storytelling: Five Parts

What Almost Everyone Misses in Brand #Storytelling: Five Parts | Digital Brand Marketing | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.

Via Jessica Kelly, Karen Dietz
more...
Bart van Maanen's curator insight, October 30, 2014 9:49 AM

Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt.

LaraBadioli's curator insight, October 30, 2014 10:24 AM

Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti.

Freeman P Quinn's curator insight, November 3, 2014 10:24 AM

Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

50 Top PR Pros to Follow on Twitter | Vocus

50 Top PR Pros to Follow on Twitter | Vocus | Digital Brand Marketing | Scoop.it

Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?

You could scan through millions of tweets and vet the Twitterverse, or you could let Vocus do the work for you.


By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter through contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’ technology populates its pool of candidates based on more than keyword searches alone.


Here’s our top 50, listed alphabetically....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 3, 2014 3:35 PM

Nice list of PR and social savvy pros to follow, including yours truly LOL.

Raimundo Nonato's comment, October 5, 2014 9:59 AM
news forc the thanks you http://www.flickr.com/photos/rraimundinho/
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Rumpled spokesmen: New PR & marketing trend? | The PR Coach

Rumpled spokesmen: New PR & marketing trend? | The PR Coach | Digital Brand Marketing | Scoop.it
Are rumpled spokesmen like 'Trivago Guy' a new marketing & PR trend?


It's official. Rumpled really is right in style!


At least you'd be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication in the TV ads from Trivago.com, Liberty Mutual, and DealDash.com....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 8, 2014 1:31 PM

How rumpled spokesmen are capturing our attention in ads and pitches from car insurance and hotel rooms to daily deal auctions. 

Amber McGuirk's curator insight, September 11, 2014 11:11 PM

When I first saw this article I was kind of confused. I didn't really know what they meant about a "Rumpled" guy. Then, I clued in. I've seen all three of the commercials a million times during daytime TV. I'm kind of biased about the Liberty Mutual one because of the ad about parallel parking (terrible at it) but they had someone who could of been off the street every day selling it and I honestly thought, hey wait, that's me!  

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Developing Your Storytelling Strategy: 4 Essential Questions

Developing Your Storytelling Strategy: 4 Essential Questions | Digital Brand Marketing | Scoop.it
Ask yourself what you want to achieve, who can help you, how you can reach your audience, and what appeals to them.

Via Karen Dietz
more...
Karen Dietz's curator insight, August 13, 2014 2:34 PM

I like this post by Paul VanDeCarr because it makes some really good points about why you would even want to tell a particular business story.


To truly harness the power of storytelling, it's best to have a well-thought out plan and strategy before you get too far down the road.


This article poses 4 questions to help you determine your strategy. And the example used is a good one. Even better is a "Smart Chart" tool to download to help you create your story communication strategy. We always like free tools!


I hope this post proves helpful to you and enjoy the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

B2B Decision-Making: The Proof Is In the Influencers

B2B Decision-Making: The Proof Is In the Influencers | Digital Brand Marketing | Scoop.it

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions.

 

Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.

 

...So the question is: once you’ve identified these top influencers, how do you make an impact? You need to ensure these influencers have the right information on your product when decision-makers are doing research/asking questions and then making their decisions. The key to being part of the conversation is a steady stream of relevant content....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 1, 2014 11:55 PM

Influencers need useful content.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Linking Words and Images for Fab Visual Storytelling

Linking Words and Images for Fab Visual Storytelling | Digital Brand Marketing | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Karen Dietz
more...
Karen Dietz's curator insight, May 21, 2014 12:56 PM

This is a quick post with a succinct powerful message: link words and visuals together for maximum leverage.


Oh yeah -- and use a story structure in your communications!


I really like Lou Hoffman's perspective here, along with the good example he shares.


Your stories can be short and sweet like the piece shared in Lou's post. The main point is to link words and visuals together -- because often a picture cannot say it all.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Aesop Story Engine: An Open Source WordPress Plugin For Storytelling

Aesop Story Engine: An Open Source WordPress Plugin For Storytelling | Digital Brand Marketing | Scoop.it

The Aesop Story Engine is one of the most beautiful tools for WordPress that I’ve seen in a long time. Named for Aesop, the master story teller whose fables are woven into our cultural consciousness, this engine provides a powerful suite of multimedia storytelling tools. The Aesop Story Engine plugin was created to be a foundation for building feature-rich, interactive, long-form storytelling themes for WordPress.

 

The engine powers the Aesop Hosted Storytelling site where users can create stories for free. The Aesop development team has released it as an open source WordPress plugin, making it possible for you to add the same storytelling capabilities to your own website....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 8, 2014 3:41 PM

Sarah Googing looks at a very interesting storytelling tool and WordPress plugin. Though it will need further technical refining, it's beautifully designed, feature rich and definitely a tool to watch and try out.

Margy Rydzynski's curator insight, January 14, 2014 1:12 PM

Holy cow. I've been looking for something like this for years!