Digital Brand Mar...
Follow
Find tag "PR"
2.6K views | +3 today
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Why the Future of Digital Marketing Is Pure PR | Marketing Profs

Why the Future of Digital Marketing Is Pure PR | Marketing Profs | Digital Brand Marketing | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

 

I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 10, 2:52 AM

PR has a pivotal role to play in digital marketing in the future.

sarahjones's curator insight, June 10, 10:56 AM

www.tradecomplaint.com

 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Information Wants to Be Freed: How Ending Information Asymmetry Will Revolutionize PR

Information Wants to Be Freed: How Ending Information Asymmetry Will Revolutionize PR | Digital Brand Marketing | Scoop.it

The ‘Information Wants to Be Free’ movement that advocated universally free-of-charge content (and at one time seemed unstoppable) has pretty much run out of steam...


...Which bring us to PR. One of the last bastions of information asymmetry is the consulting industry; in particular, the enigmatic world of media, analyst and influencer relations. PR can be an incredibly powerful tool but information asymmetry – the fact that an agency knows how to reach a particular journalist, who’s attending a conference or when an award submission is due – still accounts for too much of the client/PR agency relationship and, consequently, too large a slice of PR agency fees.


The reason many buyers of PR complain that it feels more like an art than a science or write it off as “smoke and mirrors” is, as a discipline, there is simply too much inequality of information between buyer and seller. In many cases the client has no idea where to start, what’s possible, what good looks like or how results would even begin to be measured – and, of course, that suits many PR practitioners just fine.


Like a latter-day travel agent sniggering at the fact his client doesn’t know the difference between Paris, France and Paris, Texas, too many PR people actually rely on information monopoly to justify their existence (and their monthly invoice), instead of creativity, relationships or results....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 30, 9:55 AM

Dan Simon shares an interesting point of view on PR and the free information movement.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Digital Brand Marketing | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 12, 4:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli's curator insight, May 13, 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

5 Steps to Targeting and Engaging Influencers

5 Steps to Targeting and Engaging Influencers | Digital Brand Marketing | Scoop.it

A recent report by the Pew Research Center stated that 78% of Internet users research products and services online. And this is not people going to company websites to be spoon-fed corporate descriptions – this is people engaging with brands, reading reviews, and seeing how their peers view companies and products.


A large majority of this is done through social media and if you are not a part of the conversation, you are losing out on a chance to manage and grow your brand’s reputation. One of the best ways to grow your brand’s presence is by targeting and engaging influencers, this allows you to quickly grow your brand’s awareness and influence.


These five steps will show you the ins-and-outs of targeting and engaging influencers to maximize your brand presence....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 8, 2013 8:49 AM

Great advice for influencer marketing tips, tools and strategies.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

60+ Content Marketing Resources - Categorized

60+ Content Marketing Resources - Categorized | Digital Brand Marketing | Scoop.it

In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement.

 

That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in.

 

That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy....


Via Jeff Domansky
more...
Tricia Simons's curator insight, September 6, 2013 7:45 AM

Useful list to bookmark

IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:14 AM

After that, you are one the most content Marketeer!

Jeff Domansky's curator insight, September 6, 2013 1:59 PM

This is an in-depth resource on content marketing pulled together and categorized for every business owner and marketer who wants grow their business.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Marketing Concept: If you build it, they will come … if you sell, they will leave | MarketingSherpa Blog

Marketing Concept: If you build it, they will come … if you sell, they will leave | MarketingSherpa Blog | Digital Brand Marketing | Scoop.it

...When done well, content marketing is remarkably product agnostic when you really think about it.  There is no selling involved because selling runs contrary to the primary purpose of content marketing, which is to become a trusted resource.

 

By building credibility with an audience as a trustworthy source, brands have been able to later leverage that trust, which can be viewed as a subconscious chip stack.  They’ve accumulated with readers at a strategic time to say “We’ve never tried to push any of our products on you, but we’ve got something you really need to see.”

 

And, that one sales pitch will cost the whole stack of chips. You can’t market your products directly to readers, despite the term “content marketing.” At least not with any real frequency....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 6, 2013 8:03 PM

Old-style interruption marketing negatively impacts your credibility. Guard your credibility from attack by old-style marketing. 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community | Digital Brand Marketing | Scoop.it

How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

 

If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 18, 2013 1:34 PM

This grid is helpful tool to make your content marketing more effective.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Content marketing software: categorization and tips to select a vendor

Content marketing software: categorization and tips to select a vendor | Digital Brand Marketing | Scoop.it

If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....

 

...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well.

Do you need content marketing software?

The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms....


Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, April 7, 2013 5:39 PM

In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed | Digital Brand Marketing | Scoop.it
Rick Klau of Google Ventures posted a video from Google's co-founder, Sergey Brin speech he gave last fall at Google Ventures CEO Summit.


He explained a story that most people do not know, how Google really got started.


Via Joy Bhattacharya, Jeff Domansky
Os Ishmael's insight:

From pizza to mogul!

more...
Jeff Domansky's curator insight, February 18, 2013 4:02 PM

Fun story by Google co-founder Sergey Brin....talk about Mystic Pizza ;-) 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

more...
Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

Six Storytellers PR Must Follow

Six Storytellers PR Must Follow | Digital Brand Marketing | Scoop.it
His agency's success is built partly on storytelling for clients around the world. If you're interested in what makes good stories in business, read his blog. Lots of good stories and business storytelling examples.

 

Well, this is fun! And I'm thrilled and honored to be part of the list. And even better, I love the company I'm keeping. Colleagues are also on the list, and i can see I need to explore the Nieman Storyboard. 

 

Colleague Jeff Domansky put the list together and if you are not following the others on this list, make sure you do. We all add different voices to the rich world of business storytelling and I always learn from these great folks.

 

Many thanks Jeff!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

B2B Decision-Making: The Proof Is In the Influencers

B2B Decision-Making: The Proof Is In the Influencers | Digital Brand Marketing | Scoop.it

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions.

 

Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.

 

...So the question is: once you’ve identified these top influencers, how do you make an impact? You need to ensure these influencers have the right information on your product when decision-makers are doing research/asking questions and then making their decisions. The key to being part of the conversation is a steady stream of relevant content....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 1, 11:55 PM

Influencers need useful content.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

Linking Words and Images for Fab Visual Storytelling

Linking Words and Images for Fab Visual Storytelling | Digital Brand Marketing | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Karen Dietz
more...
Karen Dietz's curator insight, May 21, 12:56 PM

This is a quick post with a succinct powerful message: link words and visuals together for maximum leverage.


Oh yeah -- and use a story structure in your communications!


I really like Lou Hoffman's perspective here, along with the good example he shares.


Your stories can be short and sweet like the piece shared in Lou's post. The main point is to link words and visuals together -- because often a picture cannot say it all.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Aesop Story Engine: An Open Source WordPress Plugin For Storytelling

Aesop Story Engine: An Open Source WordPress Plugin For Storytelling | Digital Brand Marketing | Scoop.it

The Aesop Story Engine is one of the most beautiful tools for WordPress that I’ve seen in a long time. Named for Aesop, the master story teller whose fables are woven into our cultural consciousness, this engine provides a powerful suite of multimedia storytelling tools. The Aesop Story Engine plugin was created to be a foundation for building feature-rich, interactive, long-form storytelling themes for WordPress.

 

The engine powers the Aesop Hosted Storytelling site where users can create stories for free. The Aesop development team has released it as an open source WordPress plugin, making it possible for you to add the same storytelling capabilities to your own website....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 8, 3:41 PM

Sarah Googing looks at a very interesting storytelling tool and WordPress plugin. Though it will need further technical refining, it's beautifully designed, feature rich and definitely a tool to watch and try out.

Margy Rydzynski's curator insight, January 14, 1:12 PM

Holy cow. I've been looking for something like this for years!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Digital Brand Marketing | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.

 

While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.

 

Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.

 

Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 14, 2013 12:01 PM

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

Bernadette Chin Lee's curator insight, October 14, 2013 2:12 PM

Once we all have the same goal in mind...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Content marketing's big responsibility

If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as experts, and we claim that title through content marketing, which means producing content that informs your buyers and keeps them apprised of news and trends. Which makes content marketers journalists too, and with that, comes responsibility...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 22, 2013 3:30 PM

Good read for content and brand marketers.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community | Digital Brand Marketing | Scoop.it

Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change.

 

Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....


Via Jeff Domansky
more...
Tom Fair's comment, May 11, 2013 3:09 PM
Another outstanding article that we all can use. Thanks Jeff and Eoin!
Tom Fair's curator insight, May 11, 2013 3:12 PM

You can use this RIGHT NOW  to improve your Web presence!

Jeff Domansky's comment, May 11, 2013 3:48 PM
So glad it was useful Eventity. Comment appreciated.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Six principles for great content marketing | Econsultancy

Six principles for great content marketing | Econsultancy | Digital Brand Marketing | Scoop.it

Being a decent content marketer is about matching your strengths with what actually gets results.

 

For some, that may mean creating the next cat-riding-a-sneezing-panda-to-K pop viral sensation, but for me it’s often about using data to create powerful stories that influence social heavyweights.

 

Based on my wins and fails in content marketing, here are six principles that I’ve come to realise play a part in making content stand out....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 16, 2013 6:12 PM

Fresh thinking about content marketing.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Martin Sorrell on What's Next | Harvard Business Review

Martin Sorrell on What's Next | Harvard Business Review | Digital Brand Marketing | Scoop.it

Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in advertising, and Sorrell himself saw the future of the business as going digital. In 1996, when the idea that the web could change media and advertising was still hotly debated, Sorrell wrote in Harvard Business Review: “The fact is that there is a reasonable chance that interactive media—including the Web—could transform the way we build brands and communicate them to consumers. And that’s enough to go on.”

 

Almost two decades later, Sorrell is still at the helm of WPP, a global advertising empire that employs 162,000 people in 3,000 offices in 110 countries. Though the influence of digital is now a given, that of social media—along with technology like the DVR and even out-there ideas such as programmable T-shirts and Google Glass—is still debated. Three days after one of advertising’s annual rites—the Super Bowl—Sorrell sat down with HBR’s editor in chief, Adi Ignatius, to talk about the future of advertising, balancing science and art, and why he thinks Facebook and Twitter aren’t really advertising media....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 26, 2013 3:07 PM

Sir Martin Sorrell is always interesting, always provocative and a must-read.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Digital Storytelling with Video | National Service Knowledge Network

Digital Storytelling with Video | National Service Knowledge Network | Digital Brand Marketing | Scoop.it

How to Tell Your Story

Tell stories through the voices of the people you serve, and/or your staff/members/volunteers. Check out these 7 Guidelines for Telling Your Organization’s Story and learn more about the Art and Strategy of Storytelling.

Plan - So you're ready to make a video for your organization. If you're planning to upload it to YouTube, remember to make it no more than ten minutes long.

 

You may want to use storyboarding to plan your video. Check out these production planning tips from See3, and this post from Idealware: Creating a video? A few things to consider before you shoot.


Via José Carlos, Jeff Domansky
more...
Jeff Domansky's curator insight, January 16, 2013 4:16 PM

Though it's aimed at nonprofits, these digital storytelling tips are practical and useful for any PR, content marketing or marketing pro.

National Service Knowledge Network's comment, May 8, 2013 7:50 PM
Hey, that's from our website! I just noticed some broken links on that page, though - in the process of fixing. Stay tuned!
Karen E Smith's comment, May 8, 2013 10:20 PM
Thanks for looking at those links. It's a good link for me http://efolklore.blogspot.ca/
Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

What is the role of storytelling in PR?

What is the role of storytelling in PR? | Digital Brand Marketing | Scoop.it
Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?

 

I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.

 

Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time."


I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point! 

 

Go read what the PR professionals in the article have to say. There are great insights.

 

Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.