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Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.
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There is too much emphasis on numbers and not enough on what they mean.
Lauren Dugan is absolutely right when she states that, "A high influence score from one of these tools [Klout, Kred, etc.] is like a quick sketch an artist does of his muse before he actually paints in the details – it’s an overview, but not much else."