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Modern Marketing Infographic - Curagami

Modern Marketing Infographic - Curagami | Digital Brand Marketing | Scoop.it

Modern Marketing
We liked this Modern Marketing Infographic from Hubspot so much we wrote notes on 3 of the graphics key points:

#2 Builds Personalized Connections
#3 Integrates Omnichannel Strategy and Tactics.”
#5 Maximizes Efficiencies Through Technology and Automation

on Curagami: http://www.curagami.com/modern-marketing-infographic/ ;


Via Martin (Marty) Smith
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Curagami Customer Hunt - Winning Hearts, Minds and Loyalty Online

Curagami Customer Hunt - Winning Hearts, Minds and Loyalty Online | Digital Brand Marketing | Scoop.it

Curagami Customer Hunt on LinkedIn
Curagami is half app development company and half search marketing agency. We've helped e-commerce and B2B relationship sellers create content, strategies and tactics to win hearts, minds and loyalty online.

We manage content, social media and strategy for 2 to 4 customers a year. We currently have one possibly two openings. We say one possibly two because we never know how much time a client will need to achieve their online marketing goals.

If you need help or know someone who does use our Curagami Customer Hunt form at the bottom of this post to share your story:

https://www.linkedin.com/pulse/curagami-customer-hunt-martin-marty-smith


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Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Digital Brand Marketing | Scoop.it

Invisible Giant of the New SEO
http://shar.es/1fwYBl
4,974 Views

7 Reasons Must Curate Content
http://shar.es/1fwjnY
6,745 Views

Gamify Content Marketing
http://shar.es/1fwjfa
6,166 Views


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Crowdfunding IS the New Email Marketing via @Curagami

Crowdfunding IS the New Email Marketing via @Curagami | Digital Brand Marketing | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

 


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How To Get Your Best Customers To Do Your Marketing For You

How To Get Your Best Customers To Do Your Marketing For You | Digital Brand Marketing | Scoop.it

As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.

 

Wouldn’t it be great if you could get your best customers to do your marketing for you?

 

If only it were that easy, right?


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Matt Rogers's curator insight, September 14, 2014 11:16 PM

This article presents an interesting five step process for effectively creating brand ambassadors.  The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't.  Brand ambassadors can be vital to the success of a company and potential superiority over competitors.  Getting customers involved can also create a greater sense of loyalty than just doing business as usual.

Martin (Marty) Smith's curator insight, September 15, 2014 9:27 AM

Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble. 

Filter bubbles, well outlined by Eli Pariser in a TED talk, http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en,  make it all but impossible for branded marketing messages to reach their intended audience. 

Marketing today must be done by friends of your and friends of theirs where "theirs" are people your brand doesn't know yet. When your brand is introduced thanks to "friends of friends" marketing then trust and conversion aren't far away.

Going in cold is not something that works very often in a socially connected time like this.  

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Digital Brand Marketing | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

 


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The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Digital Brand Marketing | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

 

Stengel defined 5 Brand Ideals:

Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.Inspiring Exploration: Helping people explore new horizons and new experiences.Evoking Pride: Giving people increased confidence, strength, security, and vitality.Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories. How do your band ideals map? What is your bran's main benefit? 

 


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Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 6:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

Martin (Marty) Smith's curator insight, July 15, 2014 4:07 PM

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.