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Rescooped by Os Ishmael from Ecom Revolution
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Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami | Digital Brand Marketing | Scoop.it

Ecommerce For Everyone
There are some web marketing lessons learned best by creating an online store such as:

Words Matter as they lead (or don’t) to conversion.Design Matter as it leads (or doesn’t) to conversion.Money Is The Best Metric.Money Helps Create The Best Key Performance Indicators (KPIs).Money helps create a testing culture.

 
Creating a store is so easy, we developed Curagmai's Bookstore with Amazon's Associates tool in about half a day, everyone should have an ecommerce store these days.  

As Rodney said in Back To School - Shakespeare for Everyone!

Read our Ecommerce For Everyone post: 
http://www.curagami.com/magical-thinking/news/shakespeare-for-everyone-ecommerce-lessons/

& Visit the new Curagmai Bookstore
http://www.Curagami.com/books.html ;

Do you have an affiliate store you want to share? Email martin(at)Curagmai.com and we will create a gallery of cool stores for personal brands, companies and B2B marketing teams. 
 


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...

Via Karen Dietz
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Karen Dietz's curator insight, January 12, 2015 1:47 PM

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

José Antônio Carlos - O Professor Pepe's curator insight, January 13, 2015 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 2015 10:07 AM

Excellente model (even an ad) for storytelling...:-)))

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Digital Brand Marketing | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
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Karen Dietz's curator insight, October 22, 2014 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

Rescooped by Os Ishmael from visualizing social media
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The Anatomy of a Successful Social Marketing Campaign

The Anatomy of a Successful Social Marketing Campaign | Digital Brand Marketing | Scoop.it

Business-to-business marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

 

In the following infographic, learn more about the elements of a successful social marketing campaign.


Via Lauren Moss
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Rescooped by Os Ishmael from Business in a Social Media World
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5 B2B brands that rock Instagram

5 B2B brands that rock Instagram | Digital Brand Marketing | Scoop.it

I often talk about the B2C world on my blog. But what about B2B brands? There is a lot you can learn from them too. This is especially the case on Instagram. 

 

In this article, I talk about Intel, Westjet, Adobe, General Electric, and Zendesk. What other brands would you add to the list? They can be from the B2C segment as well...

 

Read the post at http://socialmediaslant.com/b2b-brands-instagram/

 

------------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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B2B Sales and Storytelling: 3 Insights For Why It Works So Well

B2B Sales and Storytelling: 3 Insights For Why It Works So Well | Digital Brand Marketing | Scoop.it
Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change.

Via Karen Dietz
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Karen Dietz's curator insight, November 11, 2014 4:35 PM

When I comes to the powerful connection between B2B sales and stories, I don't know how it could get any plainer than this post.


Colleague Michael Harris, who specializes in sales through story, clearly explains why stories turn to gold during the sales cycle. And he shares stats to back him up! Gotta love that.


What I also like about how Harris writes about story and sales, is that he never comes from the very simplistic and short-sighted transactional position of "Let me tell you a story and you will buy my product." If it were that easy, we'd all be rolling in piles of money.


Instead, Michael talks about how stories provide insights, and there is a specific place in the sales cycle for stories. Trot out a story too soon, and it falls on deaf ears. Share a story too late, and the customer is already shoving you out the door.


Then there's the whole story crafting thing. Lousy story, lousy results.


But I wax on. Go read Harris' 3 points about story and sales, grab his graphic to get his points visually, and then hang out with his blog and other goodies to get your stories ship-shape for sales situations. Oh yeah, and enjoy the $$ you'll see in return if you make the investment in stories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, November 11, 2014 10:50 PM

Excerpt:

"If salespeople want to sell value, 70% of executive buyers said that the best way for salespeople to provide differentiation that they trust is by sharing customer stories."

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Doing the Unmentionable: We Deleted Our Facebook Page. Here’s Why.

Doing the Unmentionable: We Deleted Our Facebook Page. Here’s Why. | Digital Brand Marketing | Scoop.it

Via Cendrine Marrouat - cendrinemarrouat.com, malek
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 3, 2014 3:24 AM


Alex Turnbull makes an excellent point here: "Doing things that don’t work isn’t a bad thing on it’s own. In fact, it’s the only way we grow and find what actually does work.


But doing things that don’t work over and over again, simply because you think you’re “supposed” to be doing them, is actively and aggressively damaging to your business."


The point of a business is to stand out from competition. 

malek's curator insight,