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Google, Facebook, Snapchat, and WhatsApp Reportedly Eye Expanded Encryption

Google, Facebook, Snapchat, and WhatsApp Reportedly Eye Expanded Encryption | Digital Brand Marketing | Scoop.it
Tech companies such as Google, Facebook, WhatsApp, and Snapchat are reportedly seeking to strengthen encryption on their messaging products.

Via Charlotte Catteeuw
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why would Apple make a watch?

Why would Apple make a watch? | Digital Brand Marketing | Scoop.it

...If one thing is clear, it’s that Apple doesn’t see any of the current smart watches as competition. Apple’s aspirations are far far greater than to just shrink the iPhone and put it on your wrist. Apple wants to produce something so great that millions and millions of people who have never worn a watch will buy it and use it. This isn’t just a better smart watch, this is a better watch.


Purpose — Why make a watch?


Why make a watch? What can you do better on a watch than you can on a phone or a tablet? What can you only do with a watch that would otherwise be impossible in any other form factor? What can you do to make a watch so good that people who have never worn a watch start wearing one?


After weeks of mulling it over, here are some key requirements I believe will dictate the design of Apple’s iWatch....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 9, 2014 4:29 PM

It's not just a watch It's an Apple!

marissa goldberg's curator insight, September 9, 2014 9:11 PM

-Mobile Marketing-

Mobile Marketing is no longer categorized as simply cell phones and tablets. As this kind of technology gets more popular we venture into new ways to take our information on the go. In 2013 Samsung coined the term 'wearable tech' with their very own smart watch called the "Samsung Galaxy Gear" which ignited the 'WT' trend. Quickly following the smart watch was a soft release of the "Google Glass" and the demand for these products is unprecedented.

This article talks about why Apple is jumping on the trend instead of sticking with their phones and tablets. It is a very interesting read that gives insight into the wearable tech market, and the future of Apple's brand. 

Here are some reasons they list for making a watch as opposed to just coming out with a new phone:

-You will always be wearing it

-You will never forget you're wearing it 

-It is more durable

-Revolutionary battery charging technology

-It can tell you the time all the time

It will also be beneficial in tracking your health from day to day including fitness, diet, heart rate ect.

Last but not least they talk about how Siri will be more advanced and how she will be able to say and do more for you in conjunction with your wearable Apple watch. 

Rescooped by Os Ishmael from Marketing Revolution
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The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Digital Brand Marketing | Scoop.it

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.


Via Martin (Marty) Smith
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YouTube Releases Video Recording App for iOS

YouTube Releases Video Recording App for iOS | Digital Brand Marketing | Scoop.it
YouTube has introduced YouTube Capture, an app designed to let you shoot videos and share them on social networks.

Via David Blundell, yeohyc
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David Blundell's curator insight, December 18, 2012 8:31 AM

Watch out Viddy, YouTube have just upped the ante . . .

yeohyc's curator insight, January 2, 2013 5:01 AM

Google has just launched YouTube Capture – a new video recording app to quickly record, edit, and upload videos to YouTube, as well as Google+, Facebook, and Twitter in just a few clicks.