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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Digital Brand Marketing | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 27, 9:54 AM

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The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Digital Brand Marketing | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

 

Stengel defined 5 Brand Ideals:

Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.Inspiring Exploration: Helping people explore new horizons and new experiences.Evoking Pride: Giving people increased confidence, strength, security, and vitality.Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories. How do your band ideals map? What is your bran's main benefit? 

 


Via Martin (Marty) Smith
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Ferananda's comment, March 31, 2013 3:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 3:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

Martin (Marty) Smith's curator insight, July 15, 1:07 PM

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.