Digital Brand Marketing
7.1K views | +0 today
Follow
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

5 Reasons You Don't Want A "Free" Website via @Curagami

5 Reasons You Don't Want A "Free" Website via @Curagami | Digital Brand Marketing | Scoop.it

Free websites can become expensive fast. So called Free Websites can hurt brand, seo and marketing. If something seems to good to be true...it is.

5 Reasons To Avoid "Free Websites"
* You Lose Control.

* Limited Plugins and Addons.
* Ads.

* Slow Site.
* Migration Challenges.

Thanks to @malekfor his great summary (as always) that reminded me to put the bullet points into the Scoop. Not following Malek?  You should because he SHARES, curates amazing stuff and helps a friend out (all the time). #toogood and a #mustfollow on my Top Scoopers list. Marty

 


Via Martin (Marty) Smith
more...
malek's curator insight, September 24, 2014 11:51 AM
You get what you paid for.  The price of a website also includes
  • More credibility with the search engines
  • No banners or popups
  • The master of your domain
Martin (Marty) Smith's comment, September 24, 2014 12:27 PM
@malek YES, good idea to put the 5 point list in the Scoop. Thanks brother Malek and Thanks for the share as always. Marty
malek's comment, September 25, 2014 6:31 PM
#Gratitude promotes #positivity, Thank You.
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Digital Brand Marketing | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

 

Stengel defined 5 Brand Ideals:

Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.Inspiring Exploration: Helping people explore new horizons and new experiences.Evoking Pride: Giving people increased confidence, strength, security, and vitality.Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories. How do your band ideals map? What is your bran's main benefit? 

 


Via Martin (Marty) Smith
more...
Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 6:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

Martin (Marty) Smith's curator insight, July 15, 2014 4:07 PM

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Digital Brand Marketing | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

 


Via Martin (Marty) Smith
more...