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Rescooped by Os Ishmael from How to find and tell your story
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4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create

4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create | Digital Brand Marketing | Scoop.it

"Ken Burns is so famous for making historical documentaries that bring American history to life that there’s a video production effect named after a technique he pioneered. The “Ken Burns Effect”--the technique of zooming and slow-panning over an image that might be well over a hundred years old--is one of the hallmarks of the man’s visual storytelling style.

 

The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as they memorize the Gettysburg Address--and shares what the experience helped him realize about storytelling."

 

Read the full article to find out more about Burns’s subject-spanning tips for storytelling:

Find a story that moves youFind the format in the storyThe drama and characters are there - find them and let them speakTell the story your way
Via Kim Zinke (aka Gimli Goose)
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WhatsApp, Instagram and the new rules of marketing for the networked age - The Next Web

WhatsApp, Instagram and the new rules of marketing for the networked age - The Next Web | Digital Brand Marketing | Scoop.it
WhatsApp, Instagram and the new rules of marketing for the networked age
The Next Web
Welcome to the age of the zero-dollar marketing startup.
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Rescooped by Os Ishmael from How to find and tell your story
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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine | Digital Brand Marketing | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.

 

Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

Ask yourself: Who is your audience? What do they want or need?We’re all holding out for a hero (or heroine)Thrill us with plot or “action”ClimaxResolutionCreditsArt is never finished, only abandoned
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Os Ishmael from Content Curation World
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Social Media Curation Is Not Just Sharing Bookmarks: An Introductory Guide [Video]

Video from Curation Module of Social Media for Active Learning Course. http://meme.coe.fsu.edu/smooc #SMOOC2014

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Michael Britt's comment, April 16, 9:11 AM
Here's one thing that I think is not addressed well in this video or indeed on other resources that address curation: the Explain part of her FACETS acronym. I agree that ideally the curator should explain why any particular item of the collection is included in the curation, but also I think it's important to explain how one item relates to another. I don't see how this can be done with any of the curation tools I have seen. How can the curator effectively explain to the visitor what the relationship is between different items in the collection in a way that's easy for the visitor to follow? Right now it seems to me that the curator would have to say in his/her notes, "This item is similar to the one I added to the collection back in January....take a look at...go back to..." etc. That's awkward and clumsy. Any solutions to this?
Joyce Valenza's curator insight, April 16, 2:55 PM

This overview video introduces and defines curation and describes the affordances of the top tools.

TeresaSiluar's curator insight, April 17, 1:09 AM

Interesante video (en inglés) sobre  el proceso y posibilidades de la curación de contenidos en Redes Sociales

Rescooped by Os Ishmael from Simply Social Media
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7 Common Hashtag Mistakes To Avoid - AllTwitter

7 Common Hashtag Mistakes To Avoid - AllTwitter | Digital Brand Marketing | Scoop.it
Despite the rumors that Twitter might be changing the way hashtags work, the little pound signs continue to be one of the core features of Twitter – and one of the most frustrating for businesses to implement.Hashtags can improve the reach of your content, and get it in front of the right audience. They can help promote an event, sell a product or even augment a TV show. Here are seven common mistakes that businesses and individuals make when using hashtags – so you can tweet and tag with confidence....
Via Jeff Domansky
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Jeff Domansky's curator insight, April 13, 10:52 PM
Just a set of useful basic Twitter tips.
Rescooped by Os Ishmael from Online Video Publishing
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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Digital Brand Marketing | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

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Josette Williams's curator insight, April 17, 8:23 PM

Robin Good's Top 100 Tools for Video! Thank you!

carldowse's curator insight, Today, 3:57 AM

An excellent categorised collection of video tools!

Vicki Mast's curator insight, Today, 5:00 AM

Check out this great resource for online video tools.

Rescooped by Os Ishmael from digital marketing strategy
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How To Become A Google Plus Wizard [Infographics]

How To Become A Google Plus Wizard [Infographics] | Digital Brand Marketing | Scoop.it
INFOGRAPHIC: How to Become a Google Plus Wizard (INFOGRAPHIC: How to Become a Google Plus Wizard http://t.co/e1BlUlOtNu)

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malek's curator insight, April 14, 1:37 PM

in the mode for G Plus today.

Rescooped by Os Ishmael from Simply Social Media
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New Research, Comparing Social Network Trends for 2014 | Social Media Examiner

New Research, Comparing Social Network Trends for 2014 | Social Media Examiner | Digital Brand Marketing | Scoop.it
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.

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Jeff Domansky's curator insight, April 10, 11:00 AM

Which social media channel will work best for you? Depends. This guide will help you choose your channel.

Estelle Garnier's curator insight, April 11, 12:38 AM

Intéressant pour prouver l'efficacité de LinkedIn en terme de prospection 2.0

Rescooped by Os Ishmael from WordPress Website Optimization
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5 Surprising Truths About Content Marketing

5 Surprising Truths About Content Marketing | Digital Brand Marketing | Scoop.it
Done well, content marketing can do huge things for your brand--but getting it right is more art than science. Here are five things you need to know.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing in 15 Minutes a Day

Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Mark...

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Neil Ferree's curator insight, April 8, 1:29 PM

Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts. 

Ann Handley and Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.

Topics Covered


  • How social media influences buying behavior 
  • Challenges for business owners related to content marketing 
  • How to start with a competitive analysis 
  • How to develop a Content Marketing and a SMM plan 
  • Tricks for effective engagement across platforms 
  • Tools you can use to help maximize your social reach 
  • How to look at your goals, your strategy and measure ROI
  • Mobile trends for restaurants and how to integrate mobile into your overall strategies 


You won't be able to pull this off in 15 minutes a day (at first) but over time, you will become more efficient and more effective if you plan well, execute smartly these CM and SMM concepts presented in this SlideShare Deck of 82 slides 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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People's Guide to Small Business Social Media Mastery | Steamfeed

People's Guide to Small Business Social Media Mastery | Steamfeed | Digital Brand Marketing | Scoop.it

A good start is to choose platforms where your customers spend their time. When I first started getting serious with social media, I had already experimented with multiple platforms to see what was a good fit for my business and, more importantly, for my personality, mostly because I know that I’m more consistent with activities that I enjoy.


While there are lots of ways to approach social media marketing, here are 10 tips to get you started:Ever wish that you could use social media to build your business? This guide will help you master social with a human touch and turn that touch into sales


Via Jeff Domansky
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Paula Wyman Howell's curator insight, April 8, 6:38 AM

Good to know.

 

M. Philip Oliver's curator insight, April 8, 1:38 PM

Thanks to Jeff and Malek for this focus

Beri Creative's curator insight, April 10, 5:45 AM

We always get asked this question - so here you go! :)

Rescooped by Os Ishmael from visualizing social media
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Digital Brand Marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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MCLibrarianRMIT's curator insight, April 12, 10:06 PM

Handy infographic with tips for posting on various popular social media platforms.

gentanet's curator insight, April 13, 4:37 AM

http://onews.us

Louise Robinson-Lay's curator insight, April 17, 3:51 PM

This infographic helps to divine what works on different platforms visually.

Rescooped by Os Ishmael from Digital and Social Media Marketing
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Life of an SEO #infographic

Life of an SEO #infographic | Digital Brand Marketing | Scoop.it
You are, slowly, walking down a busy road and you are at a cross junction. A group of friends is waiting for you at a nearby restaurant and you don't want to be the last one to arrive.  Quickly you...

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Rescooped by Os Ishmael from Social Media Tips, News, and Tools
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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Digital Brand Marketing | Scoop.it
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 17, 9:09 PM


With declining reach and the impending "doom" of having to pay for everything on Facebook, people have been trying to look at creative ways to salvage their work on the social networking site.  


While I don't believe small business pages will be able to make their presence profitable, Kevan Lee offers some very nice ideas on the Buffer Blog. For example:


- Share behind-the-scenes content

- Engage your audience with questions

- Share self-explanatory pictures and visual content. 


I really like idea #3, actually. It makes a lot of sense. 


What do you think? 

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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | Digital Brand Marketing | Scoop.it
What’s the difference between disruptive tech and that of emergent or innovative technology?
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Rescooped by Os Ishmael from Documentary Evolution
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Clicking on the real: telling stories and engaging audiences through interactive documentaries.

Clicking on the real: telling stories and engaging audiences through interactive documentaries. | Digital Brand Marketing | Scoop.it

"An interesting thing about contemporary media is just how much of it is factual. From journalism to social media, YouTube to reality TV we are surrounded by media that claims to be true. Often this content has a definite agenda; it wants to persuade us, make us click, join in and pass it on. How can we understand our changing relationship to factual media? And why is documentary scholarship well placed to help us do so? Kate Nash explores new interactive dimensions to documentary that may encourage wider engagement."

 

 


Via mirmilla
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mirmilla's curator insight, April 15, 7:35 AM

Very interesting article. Would have liked to read more.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Say it with pictures with these 16 tools

Say it with pictures with these 16 tools | Digital Brand Marketing | Scoop.it
Do you use Instagram or Pinterest? If so, you may have noticed that visual quotes are all the rage.

Via Cendrine Marrouat - www.socialmediaslant.com, massimo facchinetti
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Venkatesh Iyer (venkyiyer.com)'s curator insight, April 15, 11:25 PM

I had already been using some of these tools, and I got introduced to a few new ones by this post.

Hugo Callens's curator insight, April 17, 4:51 AM

Bekijk ook eens http://www.powtoon.com/

Rescooped by Os Ishmael from How to find and tell your story
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Telling Your Story | Flour Mill Media

Telling Your Story | Flour Mill Media | Digital Brand Marketing | Scoop.it

"At the heart of what people love about small businesses, is the feeling of connection.  People love to know where their money is going.  They love to feel like they know a business owner.  They love to feel a connection to a place or product.


This “currency” of storytelling is something that succesful businesses utilize all the time.  Oftentimes it comes in the form of an Origin Story, or the story of how and why a business came into being."


Read the full article to hear some famous business origin stories and how to find your origin story by finding your inciting incident by asking:

What inspired you to start your business?Was there a Pain Point that you recognized in the business world? What was that moment like?What problem are you helping your customers solve?Why did you choose to try and solve that specific problem?Was there anything in your childhood, past, or business training that led you to try and solve that problem?Were there any big obstacles that you had to try and overcome to start your business?
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Digital Brand Marketing | Scoop.it

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.


Via Stefano Principato, massimo facchinetti
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Fast Food for the Mind: Stories or Tweets?

Fast Food for the Mind: Stories or Tweets? | Digital Brand Marketing | Scoop.it
Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues.

Via Karen Dietz
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Karen Dietz's curator insight, April 10, 6:43 AM

Here is a quick but powerful piece to get you thinking today. It's not a heavey message, it simply calls into question some of our social media habits, and helps put storytelling -- business and personal -- into a different light.


For many years in my work I've talke about the difference between junk food stories and healthful stories. The author, Souvik Choudhury makes the distinction here between fast food stories and wholesome stories. Love it love it.


Go read the article and figure out which ones you want to be telling most of the time (hey -- an occassional fast food story is fun too!).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Theophilus's curator insight, April 11, 5:37 AM

A necessary skill to have in this fast-paced world.

Rescooped by Os Ishmael from How to find and tell your story
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7 Essential Tips For Writers Who Hope To Engage Millions Of Readers | Forbes

7 Essential Tips For Writers Who Hope To Engage Millions Of Readers | Forbes | Digital Brand Marketing | Scoop.it

"According to Amy Newmark, publisher and author of the Chicken Soup for the Soul line of books, there are seven critical strategies for writers and speakers to inspire, engage, and even entertain large numbers of people representing a diverse audience."

 

Read the full article to find out more about Amy’s seven recommendations, and a tip to accomplish each, for writers and speakers:

Use the power of storytellingStart your stories in the actionFocus on positiveBe brutally honestMake darn sure you are passionate about your topicDon’t get creativeDon’t tell the reader what to do
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 11, 11:59 AM

This format has been a successful formula for the Chicken Soup series.  To sum it up, if you aspire to make an impact with your writing, learn to be more yourself.  Be brutally honest, transparent, and real, and write about what lights you up and gets you out of bed in the morning.

Dr. Tom Larder's curator insight, April 12, 7:35 AM

GOOD ADVICE......

Monica S Mcfeeters's curator insight, April 12, 8:20 AM

Help your students be better writers with these tips!

Rescooped by Os Ishmael from Social Media Tips, News, and Tools
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"Social Media: It's The conversation, stupid" - A Haiku Deck by Martin Smith

"Social Media: It's The conversation, stupid" - A Haiku Deck by Martin Smith | Digital Brand Marketing | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 8, 1:35 PM


In this day and age, people want to know that brands care. The whole "I rock, that's why you should buy from me" is no longer valid. 


It's time businesses rethought the way they approach customers, especially online. Audiences want conversations, relationships. They want to know that you are paying attention.


An excellent Haiku Deck created by my friend @Martin (Marty) Smith!

Rescooped by Os Ishmael from digital marketing strategy
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Coming soon: a whole new you, in your Twitter profile

Coming soon: a whole new you, in your Twitter profile | Digital Brand Marketing | Scoop.it
Your Twitter profile shows the world who you are. Starting today, as we roll out a new and improved profile, it will be even easier to express yourself.

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malek's curator insight, April 8, 5:26 AM

What’s new about the new you? The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more.

Rescooped by Os Ishmael from Online Influence Strategy
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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Digital Brand Marketing | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …


Via Ron Sela
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Rescooped by Os Ishmael from digital marketing strategy
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5 Tools to Increase Your Social Media ROI

5 Tools to Increase Your Social Media ROI | Digital Brand Marketing | Scoop.it

There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable.

Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase)

“more than influence isn’t it the ROI that’s really important?”

Increasing your Social ROI is vital and you should be asking:

Are you converting leads?Are you increasing following?Is your engagement going up?

These are the questions you must be asking yourself if you are to run a success social marketing campaign.

Here are 5 Tools to ensure you’re getting the maximum ROI from your social efforts, and improving your social conversions.




Via Mau, malek
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malek's curator insight, April 6, 3:00 PM
LiveFyre is an interesting 3rd party commenting system. It is simple, human-engaging, and easy-to=use.