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Rescooped by Arnaud d'Haen from visualizing social media
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Digital boards | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
Arnaud d'Haen's insight:

#noteworthy

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massimo scalzo's curator insight, June 15, 2014 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | Digital boards | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.

 

Here’s 6 reasons B2B marketers should use infographics:

 

1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!


Via Jeff Domansky
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Natalie Hodgkiss's curator insight, May 13, 2014 3:07 PM

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

Anthony's curator insight, December 16, 2014 3:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Digital boards | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 2014 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 2014 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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Five Questions To Ask About Social Media ROI

Five Questions To Ask About Social Media ROI | Digital boards | Scoop.it

A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI.

 

The fact that incorporating social media into sales and marketing can generate return on investment has been and continues to be proven. Just search “social media ROI” or “proof that social media marketing works” and you will have plenty of proof. That’s not the problem. The problem is the question about ROI is still being asked, and it’s because many people are still unclear about how to measure ROI and not about whether they can prove it can be measured.

 

That confusion is why the following five questions are so important when it comes to understanding where to start, what to focus on, and what meaningful social media ROI looks like. Many organizations start in the wrong place or focus on the wrong metrics. Hopefully the following will prove helpful....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 4, 2014 3:03 AM

Before your CEO asks, have the answers to these five critical questions about social media ROI.

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Understanding Email #infographic

Understanding Email #infographic | Digital boards | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

Do not underestimate the power of #email

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10 Tips for Developing Your Organization's Visual Strategy | Sarah Skerik

10 Tips for Developing Your Organization's Visual Strategy | Sarah Skerik | Digital boards | Scoop.it

A look at the data around use of visuals by public relations professionals tells a few different stories.  On the one hand, use of visuals in press releases has increased steadily over the last few years, and the majority of communicators (76%, to be exact) surveyed about multimedia use in PR indicated they plan to increase usage.  

 

That said, the great majority of press releases issued by PRNewswire are text-only, with no visual elements...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2014 2:51 AM

Visuals add impact and bigger results.

Michael J Rutherford's curator insight, May 23, 2014 9:14 AM

When sharing a story using visuals the use of electronic portfolios becomes increasingly important when measuring results & sharing proof of concept and competencies...

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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Digital boards | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.

 

The team at Lemonly put together a great infographic covering keys for social sharing on:

FacebookTwitterPinterestLinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
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Jeff Domansky's curator insight, September 1, 2014 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 2014 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Digital boards | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
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Massimo Petrucci's curator insight, April 22, 2014 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 2014 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 2014 4:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | Digital boards | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
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Nine0Media's curator insight, April 16, 2014 11:55 AM

#Wordpress #Nine0Media

Susan Kay Daniels's curator insight, July 18, 2014 7:09 PM

This infographic gives us invaluable and extensive information to make our blog posts stand out and be noticed. A lot of work went into this - just check out the sources!

Warmly,

Susan

ManufacturingStories's curator insight, August 15, 2014 2:28 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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10 Rules That Every Business Needs to Know Before They Post on Instagram

10 Rules That Every Business Needs to Know Before They Post on Instagram | Digital boards | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

makes #sense

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aanve's curator insight, April 13, 2014 11:16 PM

www.aanve.com

 

Michelle Gilstrap's curator insight, April 14, 2014 1:08 PM

Rules to help your business on Instagram

Instagram for business's curator insight, March 19, 6:13 AM

10 step fondamentali per ottimizzare la presenza delle brand su Instragram.

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1,000,000 people and businesses are now using @Scoopit #infographic #weare1million

1,000,000 people and businesses are now using @Scoopit #infographic #weare1million | Digital boards | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →

Via Brian Yanish - MarketingHits.com
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Patrick Killian's curator insight, April 10, 2014 9:55 AM

are you using scoop.it in your business?

Nine0Media's curator insight, April 10, 2014 7:39 PM

#DIYSEO

aanve's curator insight, April 10, 2014 10:59 PM

www.aanve.com

 

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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Digital boards | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
Arnaud d'Haen's insight:

Let's hope this one helps...

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rahul shah's curator insight, April 19, 2014 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 2014 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 2014 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | Digital boards | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
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Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

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Infographic: 5 tips voor een goede infographic

Infographic: 5 tips voor een goede infographic | Digital boards | Scoop.it

"Infographics zijn erg populair, het is een goede manier om grote complexe ideeën of onderzoeksresultaten te presenteren. Het maakt data overzichtelijk en inzichtelijk voor een groter publiek. Maar wat maakt een infographic een goede infographic? In dit artikel 5 tips voor het maken van een goede infographic..."


Via André Manssen
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Every marketer should beware of these costly mistakes. 

Every marketer should beware of these costly mistakes.  | Digital boards | Scoop.it
Every marketer should beware of these costly mistakes.  - Kapil Jekishan - Google+

Via Cendrine Marrouat - SocialMediaSlant.com
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6 Myths of Social Sharing (infographic)

6 Myths of Social Sharing (infographic) | Digital boards | Scoop.it

Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.


More information at the link...


Via Lauren Moss
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Nine0Media's curator insight, June 7, 2014 2:45 PM

#DIYSEO #SocialMediaTools 

successmakers's curator insight, September 5, 2014 1:20 PM

I have seen this in action and found it to be true and a good representation.

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5 Metrics to Help Gauge Sales Funnel Efficiency

5 Metrics to Help Gauge Sales Funnel Efficiency | Digital boards | Scoop.it
Need to tighten up your sales funnel? Here are five different metrics you need to focus on. See on blog.hubspot.comFiled under: poetry

Via Rami Kantari
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LECHAPPE's curator insight, June 5, 2014 12:25 AM

Sales funnel can be represented visually

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Top 8 Social Media Tools To Publish Like A Marketing Pro

Top 8 Social Media Tools To Publish Like A Marketing Pro | Digital boards | Scoop.it
Social media marketing can be a tedious undertaking but digital marketers usually get some help from social media publishing tools to streamline their marketing activities. The tool becomes a part of the social media marketing dynamics that serves as a two-way communication channel that allows you to connect to your social media connections while receiving feedback about your social media marketing campaigns. Social marketing can be overwhelming even to a professional marketer and publishing tools can help simplify things and keep the activity more organized while retaining focus on your marketing goals. There are many social media publishing tools that offer various functions to help every marketer’s distinct goals in social media marketing and here are the top social media publishing tools on our list which are used by marketing pros that can help generate leads and improve your social media traffic

Via Brian Yanish - MarketingHits.com
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Guillermo Pérez's curator insight, May 25, 2014 11:42 AM

Interesante análisis sobre algunos de los usos de las redes sociales.

thomas junillon's curator insight, May 26, 2014 4:59 AM

Je ne connais pas Social Flow, mais je valide les autres !

Des avis sur Social Flow ?

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INFOGRAPHIC: Optimizing Images for Facebook News Feed

INFOGRAPHIC:  Optimizing Images for Facebook News Feed | Digital boards | Scoop.it

Since 99% of Facebook user impressions occur on the News Feed,  pages’ images should be News Feed-optimized.

Find more tips at the link.


Via Lauren Moss
Arnaud d'Haen's insight:

#inspiring

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Florian Eisele's curator insight, May 19, 2014 11:51 AM

super helpful, hands-on advice on how to 'news feed-optimize' images for Facebook 

Susan Kay Daniels's curator insight, July 18, 2014 7:06 PM

This is NICE! Use this to get your Facebook page up to snuff. Great infographic.

Warmly,

Susan

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Why The Smartest Brands Race To Respond To Consumers On Social Media [INFOGRAPHIC]

Why The Smartest Brands Race To Respond To Consumers On Social Media [INFOGRAPHIC] | Digital boards | Scoop.it
Did you know that 82 percent of companies believe that they provide superior customer service on social media?
Sounds great, right? Unfortunately, 92 percent of consumers disagree.
Uh oh.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

#mythbuster

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Dianna Rands's curator insight, May 17, 2014 10:29 AM

Are you responding in a manner that is acceptable for your consumers? They may not think so.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Digital boards | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
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Carol Isakson's curator insight, April 21, 2014 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2014 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 2014 9:24 PM

This is a truly useful resource!

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How to Choose the Right Video Platform for Your Business (Infographic)

How to Choose the Right Video Platform for Your Business (Infographic) | Digital boards | Scoop.it
Find out which video social platform is best for your business.

Via Brian Yanish - MarketingHits.com
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What to Do When Social Media Is Not Working For Your Business | Social Media Examiner

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner | Digital boards | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

Via Jeff Domansky
Arnaud d'Haen's insight:

Health...care!

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Laura Tate's curator insight, April 11, 2014 12:15 PM

Great tips in the post. It takes a great deal of analyzing your social media traffic reports to gain insight to what engages your fans more. People want to be entertained, given useful or interesting information, and even shocked!

Pawan Webworld's curator insight, April 12, 2014 8:34 AM

if that's happens so online business pulse rate is decreased & we'll get demorlised....our website earning rate is also decreased...

 

http://hotelthewoodz.com/

Rizz K's curator insight, April 12, 2014 5:26 PM

We need to constantly re-evaluate our social media marketing and fine tune our efforts with the audience. 

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Creating Content? How Good Content Can Better Your SEO and Page Rank

Creating Content? How Good Content Can Better Your SEO and Page Rank | Digital boards | Scoop.it
Creating good content for your website or blog is forever significant.. There are a number of things which you have to take care of which can make a big difference.

Via Brian Yanish - MarketingHits.com
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Should I buy likes and fans for my social media profiles?

Should I buy likes and fans for my social media profiles? | Digital boards | Scoop.it
Bonjour Cendrine, Do you offer guest blogging services in French? I am looking for writer to write and publish articles about social media on related websites to improve my website rankings (SEO).

Via Cendrine Marrouat - SocialMediaSlant.com
Arnaud d'Haen's insight:

This one comes from the good shepherd

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Amy Williamson's curator insight, April 4, 2014 5:51 AM

Buying followers and like, is it ethical? A lot of people, myself included think not. It may help in the short term but in the long term it will be damaging.

Clare Wakeman's curator insight, April 4, 2014 6:12 AM

no you need to stand up for justice and get the whole world to now about all the wrong doings in the system

Nine0Media's curator insight, April 4, 2014 11:03 AM

#DIYSEO #SocialMediaTools