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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | Digital boards | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 

 

The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...


Via Jeff Domansky
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Erado Press's curator insight, July 14, 1:17 PM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 1:48 PM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 7:26 AM

A useful article!

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4 Visual Content Tools to Help You Stand Out Visually |

4 Visual Content Tools to Help You Stand Out Visually | | Digital boards | Scoop.it

Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.

 

Are you looking for new ways to present your message?

 

Today’s marketers are using visual content to capture their readers’ interest and attention. In this article I’ll show you four of the best free tools you can use to create strong visual content for social media....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2:41 AM

Valuable visual tools worth checking out.

Karen E Smith's curator insight, July 1, 12:19 PM

It's helpful to have a reliable set of these.

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What Will the Internet Look Like in 100 Years?

What Will the Internet Look Like in 100 Years? | Digital boards | Scoop.it
From wearable transmitters to smart cars, many things in our lives are already interconnected digitally as we embrace technology a little more each day. So what does the future of the Internet of Things hold?

Via Brian Yanish - MarketingHits.com
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malek's curator insight, June 27, 9:35 AM

Almost all starts today, really inspiring

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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Digital boards | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
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Issy Wiggins's curator insight, June 24, 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 5:02 AM

tres jolie infographie suur l'état des social medias....

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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Digital boards | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
Arnaud d'Haen's insight:

#noteworthy

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massimo scalzo's curator insight, June 15, 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | Digital boards | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.

 

Here’s 6 reasons B2B marketers should use infographics:

 

1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!


Via Jeff Domansky
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Natalie Hodgkiss's curator insight, May 13, 3:07 PM

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

Anthony's curator insight, December 16, 3:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Digital boards | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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Five Questions To Ask About Social Media ROI

Five Questions To Ask About Social Media ROI | Digital boards | Scoop.it

A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI.

 

The fact that incorporating social media into sales and marketing can generate return on investment has been and continues to be proven. Just search “social media ROI” or “proof that social media marketing works” and you will have plenty of proof. That’s not the problem. The problem is the question about ROI is still being asked, and it’s because many people are still unclear about how to measure ROI and not about whether they can prove it can be measured.

 

That confusion is why the following five questions are so important when it comes to understanding where to start, what to focus on, and what meaningful social media ROI looks like. Many organizations start in the wrong place or focus on the wrong metrics. Hopefully the following will prove helpful....


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Jeff Domansky's curator insight, June 4, 3:03 AM

Before your CEO asks, have the answers to these five critical questions about social media ROI.

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Understanding Email #infographic

Understanding Email #infographic | Digital boards | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

Do not underestimate the power of #email

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10 Tips for Developing Your Organization's Visual Strategy | Sarah Skerik

10 Tips for Developing Your Organization's Visual Strategy | Sarah Skerik | Digital boards | Scoop.it

A look at the data around use of visuals by public relations professionals tells a few different stories.  On the one hand, use of visuals in press releases has increased steadily over the last few years, and the majority of communicators (76%, to be exact) surveyed about multimedia use in PR indicated they plan to increase usage.  

 

That said, the great majority of press releases issued by PRNewswire are text-only, with no visual elements...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2:51 AM

Visuals add impact and bigger results.

Michael J Rutherford's curator insight, May 23, 9:14 AM

When sharing a story using visuals the use of electronic portfolios becomes increasingly important when measuring results & sharing proof of concept and competencies...

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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Digital boards | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.

 

The team at Lemonly put together a great infographic covering keys for social sharing on:

FacebookTwitterPinterestLinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
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Jeff Domansky's curator insight, September 1, 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Digital boards | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
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Massimo Petrucci's curator insight, April 22, 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 4:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | Digital boards | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
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Nine0Media's curator insight, April 16, 11:55 AM

#Wordpress #Nine0Media

Susan Kay Daniels's curator insight, July 18, 7:09 PM

This infographic gives us invaluable and extensive information to make our blog posts stand out and be noticed. A lot of work went into this - just check out the sources!

Warmly,

Susan

ManufacturingStories's curator insight, August 15, 2:28 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | Digital boards | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.

 

"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."

 

This infographic looks at what happens in just one minute on social web...


Via Jeff Domansky
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Jodi Dichter Kaplan's curator insight, July 14, 10:19 AM

What happened in your business the last 60 seconds?  Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing

Елена Гончарова's curator insight, July 14, 12:58 PM

добавить понимание ...

Frank J. Papotto, Ph.D.'s curator insight, July 15, 1:29 PM

Gives you a real sense of the kinds of change we must must deal with every day

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#INFOGRAPHIC Trends in Retail Marketing Spend

#INFOGRAPHIC Trends in Retail Marketing Spend | Digital boards | Scoop.it

Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out!

 

A new infographic reveals how online retailers will be using their marketing budgets over the coming year, including what they plan to spend on mobile and social capabilities.

 

According to the infographic, which comes from WBR’s eTail team, retailer marketers will be investing more in mobile capabilities, SEO, and multi-channel initiatives over the coming months. Email and search marketing still dominate their spend, however, with 61% of the marketers surveyed spending more than 10% of their budget on both email and search.

 

When it comes to ROI, email and search marketing still dominate as social media continues to struggle to show a return. In fact, while 82% of marketers are using social media for engagement, only 36% are using it to drive sales.


Via Brian Yanish - MarketingHits.com
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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Digital boards | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

But that's not always what happens.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 


Via Lauren Moss
Arnaud d'Haen's insight:

Storytelling with images, what's new?

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massimo scalzo's curator insight, July 4, 3:11 AM

The Essentila Elements of Infographic, piece by piece...

ManufacturingStories's curator insight, September 23, 11:47 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | Digital boards | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).


The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky
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Orlando Delgado's curator insight, June 23, 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 24, 2:53 AM

Like & Comment..... :)

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Infographic: 5 tips voor een goede infographic

Infographic: 5 tips voor een goede infographic | Digital boards | Scoop.it

"Infographics zijn erg populair, het is een goede manier om grote complexe ideeën of onderzoeksresultaten te presenteren. Het maakt data overzichtelijk en inzichtelijk voor een groter publiek. Maar wat maakt een infographic een goede infographic? In dit artikel 5 tips voor het maken van een goede infographic..."


Via André Manssen
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Every marketer should beware of these costly mistakes. 

Every marketer should beware of these costly mistakes.  | Digital boards | Scoop.it
Every marketer should beware of these costly mistakes.  - Kapil Jekishan - Google+

Via Cendrine Marrouat - www.socialmediaslant.com
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6 Myths of Social Sharing (infographic)

6 Myths of Social Sharing (infographic) | Digital boards | Scoop.it

Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.


More information at the link...


Via Lauren Moss
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Nine0Media's curator insight, June 7, 2:45 PM

#DIYSEO #SocialMediaTools 

successmakers's curator insight, September 5, 1:20 PM

I have seen this in action and found it to be true and a good representation.

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5 Metrics to Help Gauge Sales Funnel Efficiency

5 Metrics to Help Gauge Sales Funnel Efficiency | Digital boards | Scoop.it
Need to tighten up your sales funnel? Here are five different metrics you need to focus on. See on blog.hubspot.comFiled under: poetry

Via Rami Kantari
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LECHAPPE's curator insight, June 5, 12:25 AM

Sales funnel can be represented visually

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Top 8 Social Media Tools To Publish Like A Marketing Pro

Top 8 Social Media Tools To Publish Like A Marketing Pro | Digital boards | Scoop.it
Social media marketing can be a tedious undertaking but digital marketers usually get some help from social media publishing tools to streamline their marketing activities. The tool becomes a part of the social media marketing dynamics that serves as a two-way communication channel that allows you to connect to your social media connections while receiving feedback about your social media marketing campaigns. Social marketing can be overwhelming even to a professional marketer and publishing tools can help simplify things and keep the activity more organized while retaining focus on your marketing goals. There are many social media publishing tools that offer various functions to help every marketer’s distinct goals in social media marketing and here are the top social media publishing tools on our list which are used by marketing pros that can help generate leads and improve your social media traffic

Via Brian Yanish - MarketingHits.com
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Guillermo Pérez's curator insight, May 25, 11:42 AM

Interesante análisis sobre algunos de los usos de las redes sociales.

thomas junillon's curator insight, May 26, 4:59 AM

Je ne connais pas Social Flow, mais je valide les autres !

Des avis sur Social Flow ?

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INFOGRAPHIC: Optimizing Images for Facebook News Feed

INFOGRAPHIC:  Optimizing Images for Facebook News Feed | Digital boards | Scoop.it

Since 99% of Facebook user impressions occur on the News Feed,  pages’ images should be News Feed-optimized.

Find more tips at the link.


Via Lauren Moss
Arnaud d'Haen's insight:

#inspiring

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Florian Eisele's curator insight, May 19, 11:51 AM

super helpful, hands-on advice on how to 'news feed-optimize' images for Facebook 

Susan Kay Daniels's curator insight, July 18, 7:06 PM

This is NICE! Use this to get your Facebook page up to snuff. Great infographic.

Warmly,

Susan

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Why The Smartest Brands Race To Respond To Consumers On Social Media [INFOGRAPHIC]

Why The Smartest Brands Race To Respond To Consumers On Social Media [INFOGRAPHIC] | Digital boards | Scoop.it
Did you know that 82 percent of companies believe that they provide superior customer service on social media?
Sounds great, right? Unfortunately, 92 percent of consumers disagree.
Uh oh.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

#mythbuster

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Dianna Rands's curator insight, May 17, 10:29 AM

Are you responding in a manner that is acceptable for your consumers? They may not think so.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Digital boards | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
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Carol Isakson's curator insight, April 21, 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 9:24 PM

This is a truly useful resource!