Online expressions are influencing impressions. This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define it.
Have you thought about what you most often share on social media? Usually, it’s the experiences you have in any given moment. You reach for your smartphone and capture a moment to share with your friends, which incites engagement in real time. Whether you realize it or not, the experiences you share contribute to your brand. Yet, these branded moments are largely left to chance.
The 2016 Olympics are now heading into their second week, and it’s hard to avoid the latest updates and happenings, with a heap of discussion online surrounding the event. And while tapping into the Olympics conversation can be difficult because of the IOC’s strict regulations on Olympic mentions by brands, it is interesting to note which athletes and sports are generating the most discussion – and that information may still help inform your social media marketing strategies, if used in creative ways.
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.
The study looked at 100,000 Facebook profiles and over 8 million posts from a year’s time (June 2014 – June 2015).
“To understand the big picture, we first analyzed the post type distribution to identify which format was posted most frequently,” says Qunitly’s Julian Gottke. “As seen in our study, links had a share of 45.23% of the total post volume, followed by photos with 43.64%. These numbers do not leave a lot of space for status updates, videos, or any other posting format. Interestingly, videos were posted rarely, but going one step deeper into the analysis we found out that ‘moving pictures’ are driving the highest interaction on Facebook. Videos – being the highest engagement driver – are followed by image posts – performed second best – with an increasing trend throughout the year.”
Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.
If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
To find out, ScribbleLive used its Insights tool to analyze millions of pieces of content posted in 2016 on social media, news sites, blogs, and forums. The researchers looked to see who were featured most frequently in discussions, tagged in relevant social posts, and quoted in the media.
The list of the top 20 content marketing influencers includes Jeff Bullas of JeffBullas.com, Joe Pulizzi of the Content Marketing Institute, Sam Hurley of Curatti, and MarketingProfs' own Ann Handley.
How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
To find out, Domo looked at publicly available data from a range of sources—including social networks, e-commerce sites, and Web traffic measurement tools—to determine the number of interactions happening online each minute, on average.
As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in w
Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”.Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers.When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.