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[Cheat Sheet] What and How Often Should You Post on Social Media?

[Cheat Sheet] What and How Often Should You Post on Social Media? | Digital boards | Scoop.it
When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.

Via Brian Yanish - MarketingHits.com
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Ivo Kleber's curator insight, August 4, 2014 10:42 AM

When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.

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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Digital boards | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


Via Lauren Moss
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Marco Favero's curator insight, July 31, 2:57 AM

aggiungere la vostra comprensione ...

Carlos Rodrigues Cadre's curator insight, July 31, 9:50 AM

adicionar sua visão ...

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What Are the Best Times to Post on Facebook? #Infographic

What Are the Best Times to Post on Facebook? #Infographic | Digital boards | Scoop.it
Whether you're a Fortune 500 company or a small business, the truth is that you should be concerned with your Facebook posts not reaching as much of your target audience as it once did.

According to Forbes, Facebook pages with more than 500,000 likes are only reaching 2% of their audience organically on the social network—that's a far cry from the 16% they were hitting back in 2012.

Either way, you spend a lot of time crafting the perfect post for your audience. You put a ton of time in developing an editorial calendar and customizing graphics to accompany your posts, yet you're still missing out on 98% of your audience organically. Facebook wants you to "pay to play" and use their advertising platform, but you don't want to, and that's okay.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

there is not really a big shift over the years

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8 Social Media Mistakes to Avoid #INFOGRAPHIC

8 Social Media Mistakes to Avoid #INFOGRAPHIC | Digital boards | Scoop.it
Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has chang

Via Brian Yanish - MarketingHits.com
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FELICIA PHILLIPS's curator insight, July 16, 4:51 PM

Avoid the TRAP! Check out these 8 social media mistakes you want to avoid.


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29 Essential Content Marketing Metrics [Infographic] - Profs

29 Essential Content Marketing Metrics [Infographic] - Profs | Digital boards | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.


Via marketingIO
Arnaud d'Haen's insight:

facts & fiugures

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marketingIO's curator insight, June 16, 6:55 PM

All 29 are wrong. Want the right answer? Contact us.

Local Network's curator insight, June 16, 7:49 PM

Web Marketing www.amapnow.com

marketingIO's curator insight, June 25, 9:19 AM

All 29 are wrong. Want the right answer? Contact us.

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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Digital boards | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin
Arnaud d'Haen's insight:

Measuring content yes we can!

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Marco Favero's curator insight, June 1, 5:35 AM

aggiungi la tua intuizione ...

Susan Anderson's curator insight, June 6, 3:36 PM

Wondering whether your content marketing efforts are really paying off?

Elena Savina's curator insight, June 13, 4:05 PM

метрики! 

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4 Tips for Stunning Social Media Visuals (Infographic)

4 Tips for Stunning Social Media Visuals (Infographic) | Digital boards | Scoop.it

Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.


Via Stefano Principato
Arnaud d'Haen's insight:

images should be #relevant and #remarkable for your business.

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Stefano Principato's curator insight, May 21, 5:18 AM
  1. Be consistent with color.
  2. Show personality through typography.
  3. Choose the right imagery and filters.
  4. Don't overlook positioning.
Marketing Leap's curator insight, May 21, 7:37 PM

People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.

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What You Need to Know about Logo Redesigns #Infographic

What You Need to Know about Logo Redesigns #Infographic | Digital boards | Scoop.it
Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past.It requires creativity, planning and careful execution to get it right.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

The redesign of a logo should be the outcome of a mature process in shifting strategy, (re)defining values, identity and personality in sync with your stakeholders and in line with your proposition.. It should NOT be based on design trends or personal style preferences. #bigpicture #design #identity

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Comunicologos.com's curator insight, May 17, 2:24 PM

Rediseño de logos

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Social Selling Statistics for 2015 - Infographic - Brainy Marketer

Social Selling Statistics for 2015 - Infographic - Brainy Marketer | Digital boards | Scoop.it
Social Selling Statistics for 2015 Infographic. How selling with Social Media will evolve and grow over the next 12 months.

 

http://www.brainymarketer.com/social-selling-statistics-2015-infographic/

 


Via john paul aguiar
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8 Hidden Facebook and Twitter Tricks You Never Knew

8 Hidden Facebook and Twitter Tricks You Never Knew | Digital boards | Scoop.it
As social media marketers, we have a lot competing for our attention. Whether it’s monitoring trending topics, sharing relevant content, or networking with other marketers, we rely on systems to help us stay organized.

 

The problem with finding a system that works for you, and then never changing your workflow, is that you might be missing out on some really neat features on your favorite social networks.


Via Ivo Nový
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What's the carbon footprint of the Internet? [Infographic] - Three Cedars Marketing

What's the carbon footprint of the Internet? [Infographic] - Three Cedars Marketing | Digital boards | Scoop.it
What is the carbon footprint of one single Google search? A single email? Internet? Tips for reducing your own Internet carbon footprint.
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Content Ideas - That Help Users, Get Traffic, Shares and Links

Content Ideas - That Help Users, Get Traffic, Shares and Links | Digital boards | Scoop.it

The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing.

 

Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 10:08 AM

Rishi Lakhani shares hundreds of ideas to push your content strategy. Learn how content need not just be marketing content, but an integral part of your communication strategy.

Marco Favero's curator insight, April 15, 1:18 PM

aggiungi la tua intuizione ...

Winners Education's curator insight, April 17, 11:56 AM

Oh, Ys, that's right!

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How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]

How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic] | Digital boards | Scoop.it

Marketing Strategy - Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.


Via Kamal Bennani
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Marco Favero's curator insight, March 21, 7:05 PM

aggiungi la tua intuizione ...

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10 Best Places to Find Free Icons and Image Assets Online

10 Best Places to Find Free Icons and Image Assets Online | Digital boards | Scoop.it

Like many creative types, I tend to get a bit giddy when I find art that inspires and captivates.Thankfully, the web is not short on free image assets for people to find and use in their designs and many of those free options are just as amazing at the premium ones out there.In this post, we have rounded up some of the best sites where you can go to find those free image assets and stock up on your design arsenal for those times when you just can’t create it from scratch....


Via Jeff Domansky
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Nedko Aldev's curator insight, March 18, 2:58 AM

 

91
Marco Bena's curator insight, March 18, 6:26 PM

Creativity and Icons...

Gonzalo Moreno's curator insight, March 19, 7:10 AM

Cool icons for your PPT presentations...

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The Useful Features You Might Not Know About on Facebook, LinkedIn and More #Infographic

The Useful Features You Might Not Know About on Facebook, LinkedIn and More #Infographic | Digital boards | Scoop.it
Did you know you can attach four photos to a single Tweet? Did you know that you can get Facebook messages from people you aren’t friends with? Did you know that you can export a list of all of your LinkedIn connections?

Via Brian Yanish - MarketingHits.com
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Here's What the Most Popular Brands' Logos Have in Common #infographic

Here's What the Most Popular Brands' Logos Have in Common #infographic | Digital boards | Scoop.it
When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies list to figure out what their beloved insignias have in common.

Via Brian Yanish - MarketingHits.com
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Best Practices For Pinterest Account Management | Social Media Today

Best Practices For Pinterest Account Management | Social Media Today | Digital boards | Scoop.it
Learn what your followers aspire for and what they like to pin and then create content that caters to their specific interests. Home decor, colors, organization, infogarphics, quotes and holidays are popular topics on Pinterest.

Via Abir Roy
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A simple SEO guide in 2015 (Infographic)

A simple SEO guide in 2015 (Infographic) | Digital boards | Scoop.it
Is SEO really a harder game to play as KunoCreative's Dan Stasiewski put it in this excellent SEO guide infographic? Maybe for black hat SEO hackers.
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Social Media Platforms 2015 [Research]

Social Media Platforms 2015 [Research] | Digital boards | Scoop.it
Social Media Platforms 2015- Which ones should you use? Here's a breakout based on research including actionable social media marketing tips.

Via Stefano Principato
Arnaud d'Haen's insight:

Will you expect common or do you reach for a niche?

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Marco Favero's curator insight, May 28, 3:36 AM

aggiungi la tua intuizione ...

Roberto Fuso Nerini's curator insight, May 28, 4:09 AM

Main Social Media Platform most commonly used in 2015 #SMM

Lee Werrell's curator insight, May 29, 4:51 AM

Youshould never just pick a platform because of the size, you need to ask yourself what this platform can do for you and your social media marketing plan. Can you get to the right people?

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Creative Review - Rio 2016 Olympic pictograms unveiled

Creative Review - Rio 2016 Olympic pictograms unveiled | Digital boards | Scoop.it
The best in visual communication
Arnaud d'Haen's insight:

Refreshing design 

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The Psychology of Facebook: Why We Like, Share, Comment

The Psychology of Facebook: Why We Like, Share, Comment | Digital boards | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, May 9, 2:39 PM

Why do we Like, comment and Share on Facebook?  Identity, empathy and practicality, this post and infographic says.

Jorge Angel Espejo Callado's curator insight, May 19, 11:40 PM

Psicología del consumidor

CIM Academy's curator insight, May 20, 4:31 AM

Is there really science behind our social media behaviour? Evolutionary and behavioural psychology are playing key roles…

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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | Digital boards | Scoop.it
Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015

Via massimo facchinetti, Ivo Nový
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Why Influencer Marketing Is The New King Of Content #infographic

Why Influencer Marketing Is The New King Of Content #infographic | Digital boards | Scoop.it
In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of information people are able to collect thanks to the internet. Shoppers of all kinds no longer rely on branded content…

Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Jeff Oskin's curator insight, May 4, 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, May 6, 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

Elsie Whitelock's curator insight, May 8, 8:00 AM

Simply stating the power of influencers; intriguing concept of platform to manage that.

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2 Most Important Concepts for B2B Content Marketing Success

2 Most Important Concepts for B2B Content Marketing Success | Digital boards | Scoop.it

To some, developing a content marketing strategy brings to mind a long and painful process sprinkled with lots of marketing jargon and buzzwords.But it doesn’t have to be that way. The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey..


Via Jeff Domansky
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Marco Favero's curator insight, April 20, 4:11 AM

aggiungi la tua intuizione ...

CIM Academy's curator insight, April 21, 4:35 AM

Understanding the customer persona and their journey are the two key elements of content marketing success according to this article.

Venkadesh Narayanan's curator insight, April 23, 12:29 AM

http://fhyzics.com/

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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | Digital boards | Scoop.it
The biggest trend over the last 12 months has been the move from earned marketing attention (sometimes called free) to “pay to play”. Another is the impact of social messaging platforms such as Snapchat and Whatsapp that have become “quasi social networks” in their own right.


It’s a social web shift that is driven by a connected generation. If your Mom joins Facebook, then maybe it’s time to play somewhere else. Teenagers don’t want to be dancing with their parents. Right!
In fact the the instant services and chat apps now account for 3 of the top 5 global social platforms....


Via Jeff Domansky
Arnaud d'Haen's insight:

The pay to play model will only work if the application can offer a unique proposition. I expect major shifts in customer behavior in the upcoming years. (Anyone remembering MySpace?)

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Marco Favero's curator insight, April 8, 4:18 AM

aggiungi la tua intuizione ...

Marcus Ja'mol Norman's curator insight, April 9, 1:03 AM

Very cool to see the importance of social media on our ever changing world 

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Ecommerce in The Netherlands grew to €13.96 billion in 2014 - Ecommerce News

Ecommerce in The Netherlands grew to €13.96 billion in 2014 - Ecommerce News | Digital boards | Scoop.it

Ecommerce in The Netherlands is still growing. Last year, the online retail industry increased by 8.4% to reach 13.96 billion euros. During the last six months of 2014, the ecommerce industry even grew harder than it ever did for the last five years.

 

When we mix these percentages together, it shows that 17.6% of all purchases (products as well as services) in The Netherlands happens online. With regards to the consumer retail industry it seems that the share of products being sold online is about 7.6% (2013: 6.6%). The growth of consumer spending is mainly due to the growth of online spending, says Wijnand Jongen, director of branche association Thuiswinkel.org....


Via Jeff Domansky
Arnaud d'Haen's insight:

@fullstopcc #bigpicture #proposition

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Jeff Domansky's curator insight, March 16, 9:15 AM

Several Dutch e-commerce trends worth noting: cross-border shopping; global nature of e-commerce; and 17.5% of shopping is online.

Eugene Louicius M.'s curator insight, March 16, 10:01 AM

Le commerce electronique rapporte bien, n'est-ce pas?