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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | Digital boards | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.

 

Here’s 6 reasons B2B marketers should use infographics:

 

1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!


Via Jeff Domansky
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Natalie Hodgkiss's curator insight, May 13, 2014 3:07 PM

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

Anthony's curator insight, December 16, 2014 3:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!

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Experience Design: The Next Evolution Of Brand Development

Experience Design: The Next Evolution Of Brand Development | Digital boards | Scoop.it
Online expressions are influencing impressions.  This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define it.

Have you thought about what you most often share on social media?  Usually, it’s the experiences you have in any given moment.  You reach for your smartphone and capture a moment to share with your friends, which incites engagement in real time.  Whether you realize it or not, the experiences you share contribute to your brand.  Yet, these branded moments are largely left to chance.

Via Brian Yanish - MarketingHits.com
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AvizorMedia's curator insight, November 8, 2016 4:05 PM
Nuevas experiencias en el diseño. 
El Monóculo's curator insight, November 9, 2016 8:04 AM
Nuevas experiencias en el diseño. 
EL OBSERVATORIO DIGITAL's curator insight, November 10, 2016 1:54 PM
Cuando colgamos contenidos en las redes sociales, estamos compartiendo nuestros momentos. Estos momentos compartidos generan nuestra propia marca.
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Why Twitter Matters to Marketing #Infographic

Why Twitter Matters to Marketing #Infographic | Digital boards | Scoop.it
Still not convinced about the potential of Twitter as a business platform? This infographic outlines the key data you need to know.

Via Brian Yanish - MarketingHits.com
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Daniel Gonzales's curator insight, October 20, 2016 2:28 PM
Not to be taken for granted, TWITTER! Awesome share, awesome resource to stay connected with.
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Visual Social Media, How Images Improve Your Social Media

Visual Social Media, How Images Improve Your Social Media | Digital boards | Scoop.it
Social Media Marketing Podcast 78, in this episode Donna Moritz shares the importance of visuals in your social media marketing.

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drula eric's curator insight, September 5, 2016 7:17 AM
What is the BEST converting traffic source on the internet today? Yes - Search Engine Traffic. To get lots of highly targeted, good converting, traffic to your site, you need to get it ranked high on Google for maximum exposure. We have created an action orientated ecourse that will reveal EXACTLY how you can get YOUR site to the top of Google page 1. Check it out here: https://phollo.me/gael97432
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The Most Discussed Elements of the Olympics on Social Media (Thus Far) #Infographic

The Most Discussed Elements of the Olympics on Social Media (Thus Far) #Infographic | Digital boards | Scoop.it
The 2016 Olympics are now heading into their second week, and it’s hard to avoid the latest updates and happenings, with a heap of discussion online surrounding the event. And while tapping into the Olympics conversation can be difficult because of the IOC’s strict regulations on Olympic mentions by brands, it is interesting to note which athletes and sports are generating the most discussion – and that information may still help inform your social media marketing strategies, if used in creative ways.

Via Brian Yanish - MarketingHits.com
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The 100 Most Expensive Keywords on Google #Infographic

The 100 Most Expensive Keywords on Google #Infographic | Digital boards | Scoop.it
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Lauren Moss
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Josh Fagan's comment, February 15, 2016 5:40 PM
Based on typical atty fees, very misleading;)
Josh Fagan's comment, February 15, 2016 5:40 PM
Based on typical atty fees, very misleading;)
Marco Favero's curator insight, February 16, 2016 2:16 AM

aggiungi la tua intuizione ...

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The TED staff answers: What Makes A Great TED Talk?

The TED staff answers: What Makes A Great TED Talk? | Digital boards | Scoop.it
Inspired by June Cohen's presentation at TEDActive2015, here are a few insights that answer the question: "What Makes A Great TED talk?"
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Facebook Pages Post Higher Volume Of Links Than Photos

Facebook Pages Post Higher Volume Of Links Than Photos | Digital boards | Scoop.it
The study looked at 100,000 Facebook profiles and over 8 million posts from a year’s time (June 2014 – June 2015).

“To understand the big picture, we first analyzed the post type distribution to identify which format was posted most frequently,” says Qunitly’s Julian Gottke. “As seen in our study, links had a share of 45.23% of the total post volume, followed by photos with 43.64%. These numbers do not leave a lot of space for status updates, videos, or any other posting format. Interestingly, videos were posted rarely, but going one step deeper into the analysis we found out that ‘moving pictures’ are driving the highest interaction on Facebook. Videos – being the highest engagement driver – are followed by image posts – performed second best – with an increasing trend throughout the year.”

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Brian Yanish - MarketingHits.com's curator insight, September 18, 2015 10:32 PM

I agree, everyone is posting links on Facebook, but it's videos that drives engagement. It'll be interesting to see how much more live streaming videos start to show up on Facebook.

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How Advertising Makes Us Buy #Infographic

How Advertising Makes Us Buy #Infographic | Digital boards | Scoop.it
According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.

Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.

As marketers and advertisers, it seems the odds couldn't be any less in our favor. 

So what's the solution?

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Claude Maran - Webmarketer's curator insight, August 31, 2015 4:36 AM

Rappel de quelques principes souvent oubliés

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The State of B2B Product Marketing #Infographic via @MarketingHits

The State of B2B Product Marketing #Infographic via @MarketingHits | Digital boards | Scoop.it
What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.

"Creating collateral is a top priority for B2B product marketing," states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned "defining position."

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How to Create a Social-Media Marketing Plan From Scratch #Infographic

How to Create a Social-Media Marketing Plan From Scratch #Infographic | Digital boards | Scoop.it
You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.

Via Brian Yanish - MarketingHits.com
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Post Smart: When Not to Post on Social Media [INFOGRAPHICS]

Post Smart: When Not to Post on Social Media [INFOGRAPHICS] | Digital boards | Scoop.it
“It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek.

Coming up with little tweaks that improve the reach of you social media messages has become an o

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http://www.fiverr.com/donnesuccess's curator insight, August 9, 2015 3:10 PM

UNLIMITED TRAFFIC INTO VIDEO-SITE-LINK


Click:
http://goo.gl/SrPGJe

#SOLOADS #ARTICLE #TRAFFIC #VIDEO #SITE

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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Digital boards | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


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Marco Favero's curator insight, July 31, 2015 2:57 AM

aggiungere la vostra comprensione ...

Carlos Rodrigues Cadre's curator insight, July 31, 2015 9:50 AM

adicionar sua visão ...

La pluma digital's curator insight, October 28, 2016 3:04 AM
Buenos trucos para optimizar la distribución de contenidos en un blog
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The Top 20 Content Marketing Influencers of 2016

The Top 20 Content Marketing Influencers of 2016 | Digital boards | Scoop.it
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?

To find out, ScribbleLive used its Insights tool to analyze millions of pieces of content posted in 2016 on social media, news sites, blogs, and forums. The researchers looked to see who were featured most frequently in discussions, tagged in relevant social posts, and quoted in the media.

The list of the top 20 content marketing influencers includes Jeff Bullas of JeffBullas.com, Joe Pulizzi of the Content Marketing Institute, Sam Hurley of Curatti, and MarketingProfs' own Ann Handley.

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Brian Yanish - MarketingHits.com's curator insight, November 1, 2016 5:10 PM

Great list and I would make #21 @iSocialFanz Brian Fanzo

Syindi Saleha's comment, November 1, 2016 9:04 PM
Thank you for sharing the information very useful. It is very pleasant to read this article from your website.
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Sahil Prajapati's curator insight, November 2, 2016 7:54 AM
Get to know of the content marketing influencers and you could be one of  them
 
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI | Digital boards | Scoop.it
Is it smarter to run Facebook ads or AdWords ads? Which will result in more conversions? Find out how to decide. Plus, learn how to optimize your campaigns.

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Peg Corwin's curator insight, September 22, 2016 11:07 AM

Marketers, are you wondering about the tradeoffs between Adwords and Facebook Ads?  Need to optimize?  Here's an excellent, detailed post.

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Use Video to Maximize Content Marketing Efforts #Infographic

Use Video to Maximize Content Marketing Efforts #Infographic | Digital boards | Scoop.it

Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics.


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David Picard Roussel's curator insight, August 29, 2016 7:55 AM

Comment créer une vidéo viral ou du moins avec de l'impact en lien avec votre image de marque. À lire comme référence de base. #video #marketing

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10 Fun Tools To Easily Make Your Own Infographics | Edudemic

10 Fun Tools To Easily Make Your Own Infographics | Edudemic | Digital boards | Scoop.it

I love this post; thanks for writing it. I also wonder about a flash app for the ipad and would love to know which of the tools you review have spell check. Thanks

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How the World Uses Twitter [Infographic]

How the World Uses Twitter [Infographic] | Digital boards | Scoop.it

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.


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donhornsby's curator insight, May 3, 2016 10:48 AM
Interesting infographic...
Craig Broadbent's curator insight, May 3, 2016 8:12 PM
If you are looking to use twitter to drive business then this info is important!
La pluma digital's curator insight, October 28, 2016 3:01 AM
¿Sabes cómo se utiliza Twitter alredor del mundo? 
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The Staggering Scale of What Happens Online in a Minute #Infographic

The Staggering Scale of What Happens Online in a Minute #Infographic | Digital boards | Scoop.it
How big is the Internet? How many online actions are taking place? How much digital content is being consumed?

To find out, Domo looked at publicly available data from a range of sources—including social networks, e-commerce sites, and Web traffic measurement tools—to determine the number of interactions happening online each minute, on average.

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28 Graphic Design Terms Every Marketer Should Know #Infographic

28 Graphic Design Terms Every Marketer Should Know #Infographic | Digital boards | Scoop.it
Never feel lost during a conversation with a designer again. Check out this list of graphic design terms every marketer should know.

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Content marketing tips: why compelling infographics work

Content marketing tips: why compelling infographics work | Digital boards | Scoop.it
As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in w

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Marco Favero's curator insight, June 29, 2015 5:01 AM

aggiungi la tua intuizione ...

Glenn Wallace's curator insight, June 29, 2015 9:34 AM

Things you need to know

Jane Gardner's curator insight, June 29, 2015 2:53 PM

People are visual skimmers and when you can save them time by providing infographic on statistics or research, they will consume! 

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20 Cool Tools for Creating #Infographic

20 Cool Tools for Creating #Infographic | Digital boards | Scoop.it
Imagine if you could take 1,000 words a and help people digest that information in only a few seconds?


An infographic, put simply, is a creative way to take a “thousand words” and depict them using a picture. These days, readers are looking for quick access to brief information.


Website visitors love this unique form of presentation which is quickly gaining popularity, and in some cases, becoming the standard form of communication instead of page long, lengthy blog posts.


Infographics have emerged as one of the most popular forms of content marketing in contemporary digital media.


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Snapchat is the Fastest Growing Social Network (Infographic) via @malekalby

Snapchat is the Fastest Growing Social Network (Infographic) via @malekalby | Digital boards | Scoop.it
Despite being the youngest of the big four social networks, Snapchat has experienced the fastest growth in the four years since its launch.

Via THE *OFFICIAL ANDREASCY*, malek, John van den Brink
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How Your Business Benefits from Social Media Marketing | Marketing Technology

How Your Business Benefits from Social Media Marketing | Marketing Technology | Digital boards | Scoop.it

Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”.Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers.When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.


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Why Design Is Important for Content Marketing

Why Design Is Important for Content Marketing | Digital boards | Scoop.it
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.

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Comunicologos.com's curator insight, August 2, 2015 11:36 AM

Color, Diseño y Marketing de Contenidos