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5 Metrics to Help Gauge Sales Funnel Efficiency

5 Metrics to Help Gauge Sales Funnel Efficiency | Digital boards | Scoop.it
Need to tighten up your sales funnel? Here are five different metrics you need to focus on. See on blog.hubspot.comFiled under: poetry

Via Rami Kantari
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LECHAPPE's curator insight, June 5, 2014 12:25 AM

Sales funnel can be represented visually

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What's the carbon footprint of the Internet? [Infographic] - Three Cedars Marketing

What's the carbon footprint of the Internet? [Infographic] - Three Cedars Marketing | Digital boards | Scoop.it
What is the carbon footprint of one single Google search? A single email? Internet? Tips for reducing your own Internet carbon footprint.
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Content Ideas - That Help Users, Get Traffic, Shares and Links

Content Ideas - That Help Users, Get Traffic, Shares and Links | Digital boards | Scoop.it

The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing.

 

Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 10:08 AM

Rishi Lakhani shares hundreds of ideas to push your content strategy. Learn how content need not just be marketing content, but an integral part of your communication strategy.

Marco Favero's curator insight, April 15, 1:18 PM

aggiungi la tua intuizione ...

Winners Education's curator insight, April 17, 11:56 AM

Oh, Ys, that's right!

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How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]

How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic] | Digital boards | Scoop.it

Marketing Strategy - Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.


Via Kamal Bennani
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Marco Favero's curator insight, March 21, 7:05 PM

aggiungi la tua intuizione ...

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10 Best Places to Find Free Icons and Image Assets Online

10 Best Places to Find Free Icons and Image Assets Online | Digital boards | Scoop.it

Like many creative types, I tend to get a bit giddy when I find art that inspires and captivates.Thankfully, the web is not short on free image assets for people to find and use in their designs and many of those free options are just as amazing at the premium ones out there.In this post, we have rounded up some of the best sites where you can go to find those free image assets and stock up on your design arsenal for those times when you just can’t create it from scratch....


Via Jeff Domansky
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Nedko Aldev's curator insight, March 18, 2:58 AM

 

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Marco Bena's curator insight, March 18, 6:26 PM

Creativity and Icons...

Gonzalo Moreno's curator insight, March 19, 7:10 AM

Cool icons for your PPT presentations...

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Top 100+ management resources - Must read

Top 100+ management resources - Must read | Digital boards | Scoop.it

Fast-moving technologies, rapid global expansion, shifting business models, mergers and acquisitions all hold out dazzling possibilities.

 

But leadership remains a huge challenge, even for companies relatively unscathed by the economic by economic turmoil. Today, employees continue to seek guidance from their leaders, who must find time to reassure their people while trying to establish a pole position for the future.Make sure to read....


Via Jeff Domansky, Arnaud d'Haen
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John Caswell's curator insight, February 16, 8:52 AM

A powerful set and much of a visual and infographic nature - enjoy

Brenda Wadey's curator insight, February 16, 9:59 AM

Interesting but not sure I agree  with values and stories  as the invisible organizational structure. 

Bobbi Dunham's curator insight, February 16, 2:07 PM

Here's the motherload!

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106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity

106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity | Digital boards | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?


What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

 

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 11, 9:33 AM

Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more. A terrific social marketing and content marketing resource from Tom Pick. Recommended reading.  10/10

Pure Visibility's curator insight, February 12, 9:12 AM

"In B2B buying, emotions matter even more than logic and reason".

Kim Swagemakers's curator insight, February 12, 9:36 AM

106... it's a hell of a lot, but comes in handy for workshops and presentations

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Top 5 Web Design Trends For 2015 | Infographic

Top 5 Web Design Trends For 2015 | Infographic | Digital boards | Scoop.it

Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Single Page Designs – stay ahead of the curve and get on trend for the New Year. Our easy to follow visual guide will show you the way. 


Via Lauren Moss
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Tony Guzman's curator insight, January 29, 9:55 AM

This infographic shares five trends in web design for this year.

Nedko Aldev's curator insight, March 5, 4:25 AM

 

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Scott Wachtel's curator insight, March 13, 4:05 PM

Major points are spot on. if you're not optimized for mobile reach you are limiting your exposure and potential income.

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Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS]

Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | Digital boards | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, January 24, 9:53 AM

aggiungi la tua intuizione ...

Tony Guzman's curator insight, January 29, 9:53 AM
How is mobile moving digital growth forward? This infographic sheds some light on that question.
Nedko Aldev's curator insight, March 5, 4:26 AM

 

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Infographic: The Content Marketing Hierarchy of Needs

Infographic: The Content Marketing Hierarchy of Needs | Digital boards | Scoop.it
Inspired by Maslow's hierarchy of needs, we decided to make the content marketing hierarchy of needs for the latest edition of our print magazine, Contently Quarterly. If you're in the same game we are, we hope you can relate.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

Make sense

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Dean Ryan G. Martin's curator insight, January 15, 8:02 AM

I'm digging this infographic. It's informative, helpful and entertaining.

Christina McCale's curator insight, January 15, 2:36 PM

A good framework to how to prioritize information. Always a good thing! It's one thing to know you need content - but helpful to know what the hierarchy is -- what's important to focus on first.

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What we Learned About Social Media in 2014 #INFOGRAPHIC

What we Learned About Social Media in 2014 #INFOGRAPHIC | Digital boards | Scoop.it
Did you know that Tumblr and Pinterest were the fastest growing social media sites in 2014?

Pinterest grew by 110 percent and Tumblr did better still, registering growth of 120 percent. Both platforms boast social’s youngest users, too, with 70 percent of their audience aged between 16 and 34 years-old.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

I see a decline in frequent Facebook usage amongst babyboomers. Trend or anomaly? Let's check it out in 2015

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Marco Favero's curator insight, December 18, 2014 3:54 AM

aggiungi la tua intuizione ...

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#SocialMedia: The Importance of Being Social - #infographic

#SocialMedia: The Importance of Being Social - #infographic | Digital boards | Scoop.it
Social media is still a young platform when it comes to customer service. Both customers and companies are in the “figuring out” stage, where both parties are trying to understand how best to communicate with each other.

Therefore, it should come as no surprise that social media platforms have their own “rules of conduct” and “language”. Learning social media etiquette is an extremely important aspect of customer service on platforms like Twitter and Facebook. Equally as important is learning how to best manage your communications over various social media platforms.

With the right mixture of tools and a willingness to keep a tab on all conversations with customers, you can ensure that maneuvering your way around various social media channels and communicating with customers is as effective and efficient as possible.

Via Jeff Domansky
Arnaud d'Haen's insight:

It's hard to define one common communication strategy for each and every individual online #bigpicture #proposition

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Jeff Domansky's curator insight, December 7, 2014 11:17 PM

This infographic is a must-read for marketers and customer service professionals.

Ryan Somlai's curator insight, December 10, 2014 7:39 AM

This site gives statistical evidence as to why and how social media marketing can be beneficial. Claims that as social demand for social customer care grows, so do customer expectations. It goes on to give examples of successful social media customer service examples, and also states that 86% of people have used social media for customer service at least once.

Jeanine Askew's curator insight, December 10, 2014 12:34 PM

Key Takeaway: Brands do have a place on social media.

 

Ads or messages from brands are viewed the most of Facebook and Twitter. In order for a brand to be successful on social media they need to learn proper etiquette and language to speak to consumers. Once a brand has established their presence on social media it is important to monitor their popularity on social media.

 

This actually what I want to do when I graduate. I want to create campaigns that involve social media and connect to consumers (people) on a real level. 

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10 Proven Ways to Make Your Content Go Viral [Infographic]

10 Proven Ways to Make Your Content Go Viral [Infographic] | Digital boards | Scoop.it
Content marketing is a digital marketing strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared thousands and even millions of times. Content marketing is used by SEO, digital marketing and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral.

Via Brian Yanish - MarketingHits.com
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Timeline of the far future - Infographic

Timeline of the far future - Infographic | Digital boards | Scoop.it
What do we expect will happen in one thousand years time? Or one million years? Or even one billion? As our amazing timeline shows, there may be trouble ahead.

Via Ana Cristina Pratas
Arnaud d'Haen's insight:

Questions about communication tools "Can you make a brochure?" need to be challenged with the broader scope of challenges, strategy, expectations, etc. With full.stop we like to call this #bigpicture
Just imagine you would challenge these questions with the far future?

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Patrick Frison Roche's curator insight, November 10, 2014 6:00 AM

* WHAT WE READ *

 

Benjamin Labarthe-Piol's curator insight, November 12, 2014 10:46 AM

Funny

Luc E. Morisset's curator insight, November 14, 2014 10:19 AM

Until earth dies, it leaves us plenty of time to do what matters most…

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2 Most Important Concepts for B2B Content Marketing Success

2 Most Important Concepts for B2B Content Marketing Success | Digital boards | Scoop.it

To some, developing a content marketing strategy brings to mind a long and painful process sprinkled with lots of marketing jargon and buzzwords.But it doesn’t have to be that way. The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey..


Via Jeff Domansky
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Marco Favero's curator insight, April 20, 4:11 AM

aggiungi la tua intuizione ...

CIM Academy's curator insight, April 21, 4:35 AM

Understanding the customer persona and their journey are the two key elements of content marketing success according to this article.

Venkadesh Narayanan's curator insight, April 23, 12:29 AM

http://fhyzics.com/

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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | Digital boards | Scoop.it
The biggest trend over the last 12 months has been the move from earned marketing attention (sometimes called free) to “pay to play”. Another is the impact of social messaging platforms such as Snapchat and Whatsapp that have become “quasi social networks” in their own right.


It’s a social web shift that is driven by a connected generation. If your Mom joins Facebook, then maybe it’s time to play somewhere else. Teenagers don’t want to be dancing with their parents. Right!
In fact the the instant services and chat apps now account for 3 of the top 5 global social platforms....


Via Jeff Domansky
Arnaud d'Haen's insight:

The pay to play model will only work if the application can offer a unique proposition. I expect major shifts in customer behavior in the upcoming years. (Anyone remembering MySpace?)

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Marco Favero's curator insight, April 8, 4:18 AM

aggiungi la tua intuizione ...

Mahmoud Khalifa's curator insight, April 8, 8:20 AM

http://www.akfilm.com.tr/fixer-in-turkey

http://www.akfilm.com.tr/

http://www.akfilm.com.tr/photo-film-coproduction-turkey/

Marcus Ja'mol Norman's curator insight, April 9, 1:03 AM

Very cool to see the importance of social media on our ever changing world 

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Ecommerce in The Netherlands grew to €13.96 billion in 2014 - Ecommerce News

Ecommerce in The Netherlands grew to €13.96 billion in 2014 - Ecommerce News | Digital boards | Scoop.it

Ecommerce in The Netherlands is still growing. Last year, the online retail industry increased by 8.4% to reach 13.96 billion euros. During the last six months of 2014, the ecommerce industry even grew harder than it ever did for the last five years.

 

When we mix these percentages together, it shows that 17.6% of all purchases (products as well as services) in The Netherlands happens online. With regards to the consumer retail industry it seems that the share of products being sold online is about 7.6% (2013: 6.6%). The growth of consumer spending is mainly due to the growth of online spending, says Wijnand Jongen, director of branche association Thuiswinkel.org....


Via Jeff Domansky
Arnaud d'Haen's insight:

@fullstopcc #bigpicture #proposition

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Jeff Domansky's curator insight, March 16, 9:15 AM

Several Dutch e-commerce trends worth noting: cross-border shopping; global nature of e-commerce; and 17.5% of shopping is online.

Eugene Louicius M.'s curator insight, March 16, 10:01 AM

Le commerce electronique rapporte bien, n'est-ce pas?

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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Digital boards | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss
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Nedko Aldev's curator insight, March 12, 6:45 AM

 

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Scott Wachtel's curator insight, March 13, 3:50 PM
Interesting Data for brand amanagment
Karen Stephenson's curator insight, April 18, 6:20 AM

Why do people un follow your social media pages?

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Top 100+ management resources - Must read

Top 100+ management resources - Must read | Digital boards | Scoop.it

Fast-moving technologies, rapid global expansion, shifting business models, mergers and acquisitions all hold out dazzling possibilities.

 

But leadership remains a huge challenge, even for companies relatively unscathed by the economic by economic turmoil. Today, employees continue to seek guidance from their leaders, who must find time to reassure their people while trying to establish a pole position for the future.Make sure to read....


Via Jeff Domansky
Arnaud d'Haen's insight:

The #big.picture

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John Caswell's curator insight, February 16, 8:52 AM

A powerful set and much of a visual and infographic nature - enjoy

Brenda Wadey's curator insight, February 16, 9:59 AM

Interesting but not sure I agree  with values and stories  as the invisible organizational structure. 

Bobbi Dunham's curator insight, February 16, 2:07 PM

Here's the motherload!

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Who Actually Clicks on Banner Ads? #Infographic

Who Actually Clicks on Banner Ads? #Infographic | Digital boards | Scoop.it
Website visitors are banner blind. 

And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. Hey, it's tough for any brand to compete with plug-ins that can replace banner ads with pictures of puppies and kittens.

Via Brian Yanish - MarketingHits.com
Arnaud d'Haen's insight:

full.stop: #bigpicture #paid media

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5 Effective Ways to Get More Facebook Likes Tested

5 Effective Ways to Get More Facebook Likes Tested | Digital boards | Scoop.it
Need more likes for your page? Here are 5 ways to get more Facebook likes tested with real money, compared and ranked!

Via Peg Corwin
Arnaud d'Haen's insight:

Trial and error with facts and figures

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Peg Corwin's curator insight, December 28, 2014 8:00 AM

Get more Facebook Likes by running ads that target Facebook  user interests, interests intersection, custom audiences, lookalike audiences, and page lookalikes..

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Storytelling in the Age of Social News Consumption

Storytelling in the Age of Social News Consumption | Digital boards | Scoop.it

Social media is having a dramatic, perhaps outsized impact on how digital news is produced, distributed, consumed and ultimately monetized. As mobile and social technologies reach critical mass, it is fueling a footrace to create highly shareable, yet informative news stories that generate traffic. More critically this is changing how journalists approach their craft.

 

To address this dynamic further, Katie Scrivano and the Edelman Media Network (a team of earned media specialists) teamed with two start-ups,NewsWhip and Muck Rack to study U.S. social news consumption.

 

Working with NewsWhip, we identified the 50 overall most-shared, English-language articles, and in six key topics – general news, food and beverage, energy, health, technology and finance. Edelman Berland then analyzed each story to identify significant commonalities. This helped shaped a survey of more than 250 working journalists that Edelman conducted in collaboration with Muck Rack....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 19, 1:59 AM

A study on U.S. social news consumption reveals the dramatic impact of social media on how digital news is produced, distributed, consumed and monetized.

Marco Favero's curator insight, January 19, 10:52 AM

aggiungi la tua intuizione ...

289 CID's curator insight, January 19, 4:13 PM

Can't help but think of Matthew Inman and his success behind "The Oatmeal"

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INFOGRAPHIC: Cheat Sheet for Facebook Page Admins

INFOGRAPHIC: Cheat Sheet for Facebook Page Admins | Digital boards | Scoop.it
In November 2013, Internet marketing firm TechWyse created an infographic detailing the specifications for Facebook ad and image sizes, but much has changed since then, so the company released an updated cheat sheet infographic.

Via Peg Corwin
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Peg Corwin's curator insight, January 5, 5:34 PM

One of the most popular posts on All Facebook last year, with good reason.  Great reference.

Marco Favero's curator insight, January 7, 4:35 AM

aggiungi la tua intuizione ...

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Google Will Now Label Mobile Friendly Websites in Search

Google Will Now Label Mobile Friendly Websites in Search | Digital boards | Scoop.it

There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution.

A new feature in Google Search adds “mobile-friendly” to the description of results that are optimized for your phone. Google automatically determines if websites are mobile friendly using its Webmaster tool which is available to anyone.


Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, December 10, 2014 3:02 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper'

sandeepkushwaha's curator insight, December 11, 2014 6:34 AM

Google always tries to improve user experience, And this ones signifies the fact that Mobiles are taking over the websites

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The Evolution of SEO #Infographic

The Evolution of SEO #Infographic | Digital boards | Scoop.it
Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. 

SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.

Via Brian Yanish - MarketingHits.com
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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Digital boards | Scoop.it
Alright, so here's my theory.

People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning.

Via Brian Yanish - MarketingHits.com
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Jasper Molina's curator insight, November 13, 2014 7:04 PM

Timing is essential in a successful social media marketing.

Adam Melis's curator insight, November 14, 2014 12:50 PM

enjoy