Inspired by Maslow's hierarchy of needs, we decided to make the content marketing hierarchy of needs for the latest edition of our print magazine, Contently Quarterly. If you're in the same game we are, we hope you can relate.
Did you know that Tumblr and Pinterest were the fastest growing social media sites in 2014?
Pinterest grew by 110 percent and Tumblr did better still, registering growth of 120 percent. Both platforms boast social’s youngest users, too, with 70 percent of their audience aged between 16 and 34 years-old.
Social media is still a young platform when it comes to customer service. Both customers and companies are in the “figuring out” stage, where both parties are trying to understand how best to communicate with each other.
Therefore, it should come as no surprise that social media platforms have their own “rules of conduct” and “language”. Learning social media etiquette is an extremely important aspect of customer service on platforms like Twitter and Facebook. Equally as important is learning how to best manage your communications over various social media platforms.
With the right mixture of tools and a willingness to keep a tab on all conversations with customers, you can ensure that maneuvering your way around various social media channels and communicating with customers is as effective and efficient as possible.
Content marketing is a digital marketing strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared thousands and even millions of times. Content marketing is used by SEO, digital marketing and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral.
Questions about communication tools "Can you make a brochure?" need to be challenged with the broader scope of challenges, strategy, expectations, etc. With full.stop we like to call this #bigpicture Just imagine you would challenge these questions with the far future?
By now, most marketers know that Twitter isn't just a great medium for creating and reinforcing your brand image -- it's also a tool for reaching fans of your business who can become leads (and, ultimately, sales).
But simply knowing that Twitter can make youmoney isn't enough: Marketers need to be armed with the best way to execute on this knowledge. Right now, only 34% of marketers use Twitter to successfully generate leads. The problem isn't understanding how to use Twitter -- it's understanding how to use Twitter to build a business.
A successful Instagram contest can build your audience and increase your brand’s visibility, migrate followers from other networks like Facebook and Twitter, source beautiful user-generated content and engage new brand advocates. After completing a study of more than 100 contests, we’ve taken the key learnings and best practices from them and created our new Definitive Guide…
Social media is having a dramatic, perhaps outsized impact on how digital news is produced, distributed, consumed and ultimately monetized. As mobile and social technologies reach critical mass, it is fueling a footrace to create highly shareable, yet informative news stories that generate traffic. More critically this is changing how journalists approach their craft.
To address this dynamic further, Katie Scrivano and the Edelman Media Network (a team of earned media specialists) teamed with two start-ups,NewsWhip and Muck Rack to study U.S. social news consumption.
Working with NewsWhip, we identified the 50 overall most-shared, English-language articles, and in six key topics – general news, food and beverage, energy, health, technology and finance. Edelman Berland then analyzed each story to identify significant commonalities. This helped shaped a survey of more than 250 working journalists that Edelman conducted in collaboration with Muck Rack....
In November 2013, Internet marketing firm TechWyse created an infographic detailing the specifications for Facebook ad and image sizes, but much has changed since then, so the company released an updated cheat sheet infographic.
There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution.
A new feature in Google Search adds “mobile-friendly” to the description of results that are optimized for your phone. Google automatically determines if websites are mobile friendly using its Webmaster tool which is available to anyone.
Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.
SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.
There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.
Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.
Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy.
The lead generation company ReachLocal recently came out with an infographic titled “How a Lead Becomes a Customer.” If you’ve never put yourself in the shoes of a potential customer to try to visualize and understand their decision-making process, this infographic will be enlightening for you.
The World of Brand Loyalty Has Changed Is there a more important metric for a brand’s effectiveness than loyalty? We define loyalty as simply ‘a strong feeling of support or allegiance’ and when applied to a brand that connection equates directly to increased purchase, longevity of commercial relationship and recommendations to others through ‘word of mouth’ and these days through ‘word of mouse’. But the world of loyalty for brands has changed. New consumer behavior is redefining what we view as ‘contemporary loyalty’. With more information, consumers have seized control and are more open to the wide choices in the marketplace, greatly reducing their level of loyalty to any particular brand. With research showing a huge 78% of Western Consumers are not loyal to any particular brand, the challenges and opportunities for marketing and brand managers have never been greater.
For some reason, many companies believe that marketing ends once a prospect becomes a customer. However, this should never be the case. If you think about it, marketing to potential customers is a series of actions that a company performs to gain the customers' trust and show them the value of the company. So, why on earth would you stop doing this after they’ve given you their business?