The 2016 Olympics are now heading into their second week, and it’s hard to avoid the latest updates and happenings, with a heap of discussion online surrounding the event. And while tapping into the Olympics conversation can be difficult because of the IOC’s strict regulations on Olympic mentions by brands, it is interesting to note which athletes and sports are generating the most discussion – and that information may still help inform your social media marketing strategies, if used in creative ways.
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.
The study looked at 100,000 Facebook profiles and over 8 million posts from a year’s time (June 2014 – June 2015).
“To understand the big picture, we first analyzed the post type distribution to identify which format was posted most frequently,” says Qunitly’s Julian Gottke. “As seen in our study, links had a share of 45.23% of the total post volume, followed by photos with 43.64%. These numbers do not leave a lot of space for status updates, videos, or any other posting format. Interestingly, videos were posted rarely, but going one step deeper into the analysis we found out that ‘moving pictures’ are driving the highest interaction on Facebook. Videos – being the highest engagement driver – are followed by image posts – performed second best – with an increasing trend throughout the year.”
Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.
If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...
Whether you're a Fortune 500 company or a small business, the truth is that you should be concerned with your Facebook posts not reaching as much of your target audience as it once did.
According to Forbes, Facebook pages with more than 500,000 likes are only reaching 2% of their audience organically on the social network—that's a far cry from the 16% they were hitting back in 2012.
Either way, you spend a lot of time crafting the perfect post for your audience. You put a ton of time in developing an editorial calendar and customizing graphics to accompany your posts, yet you're still missing out on 98% of your audience organically. Facebook wants you to "pay to play" and use their advertising platform, but you don't want to, and that's okay.
How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
To find out, Domo looked at publicly available data from a range of sources—including social networks, e-commerce sites, and Web traffic measurement tools—to determine the number of interactions happening online each minute, on average.
As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in w
Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”.Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers.When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.
Did you know you can attach four photos to a single Tweet? Did you know that you can get Facebook messages from people you aren’t friends with? Did you know that you can export a list of all of your LinkedIn connections?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.