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Rescooped by Arnaud d'Haen from Public Relations & Social Media Insight
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Content Ideas - That Help Users, Get Traffic, Shares and Links

Content Ideas - That Help Users, Get Traffic, Shares and Links | Digital boards | Scoop.it

The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing.

 

Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....


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Jeff Domansky's curator insight, April 15, 2015 10:08 AM

Rishi Lakhani shares hundreds of ideas to push your content strategy. Learn how content need not just be marketing content, but an integral part of your communication strategy.

Marco Favero's curator insight, April 15, 2015 1:18 PM

aggiungi la tua intuizione ...

Winners Education's curator insight, April 17, 2015 11:56 AM

Oh, Ys, that's right!

Rescooped by Arnaud d'Haen from Public Relations & Social Media Insight
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Digital boards | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


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Jeff Domansky's curator insight, June 10, 2014 1:12 AM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 2014 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Rescooped by Arnaud d'Haen from Public Relations & Social Media Insight
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Storytelling in the Age of Social News Consumption

Storytelling in the Age of Social News Consumption | Digital boards | Scoop.it

Social media is having a dramatic, perhaps outsized impact on how digital news is produced, distributed, consumed and ultimately monetized. As mobile and social technologies reach critical mass, it is fueling a footrace to create highly shareable, yet informative news stories that generate traffic. More critically this is changing how journalists approach their craft.

 

To address this dynamic further, Katie Scrivano and the Edelman Media Network (a team of earned media specialists) teamed with two start-ups,NewsWhip and Muck Rack to study U.S. social news consumption.

 

Working with NewsWhip, we identified the 50 overall most-shared, English-language articles, and in six key topics – general news, food and beverage, energy, health, technology and finance. Edelman Berland then analyzed each story to identify significant commonalities. This helped shaped a survey of more than 250 working journalists that Edelman conducted in collaboration with Muck Rack....


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Marco Favero's curator insight, January 19, 2015 10:52 AM

aggiungi la tua intuizione ...

289 CID's curator insight, January 19, 2015 4:13 PM

Can't help but think of Matthew Inman and his success behind "The Oatmeal"

Lisa Epstein's curator insight, May 14, 2015 4:25 PM

The changes seen in journalism with the rise of social media and online presence has changed how writers produce pieces. Journalists now think about how easy it would be to share their articles. They often have to embed videos or pictures in their pieces so people can look at different types of media. They look for mobile friendly versions and the amount of shares they will be able to get on social media. I think this is telling of how people have changed with the technology. People need to be stimulated at all times. We cannot just read an article. We have to look at the words, the pictures, and the videos that go along with it. It's just a big shift in how journalism has changed over the years and if someone is not up to date with the ways to reach an audience I think they won't have much of a career in the journalism field.