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Rescooped by Arnaud d'Haen from visualizing social media
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Digital boards | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss
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Nedko Aldev's curator insight, March 12, 2015 6:45 AM

 

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Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
Karen Stephenson's curator insight, April 18, 2015 6:20 AM

Why do people un follow your social media pages?

Rescooped by Arnaud d'Haen from visualizing social media
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Digital boards | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
Arnaud d'Haen's insight:

#noteworthy

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massimo scalzo's curator insight, June 15, 2014 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Rescooped by Arnaud d'Haen from Public Relations & Social Marketing Insight
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Digital boards | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 10, 2014 1:12 AM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 2014 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Rescooped by Arnaud d'Haen from Public Relations & Social Marketing Insight
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106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity

106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity | Digital boards | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?


What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

 

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 11, 2015 9:33 AM

Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more. A terrific social marketing and content marketing resource from Tom Pick. Recommended reading.  10/10

Pure Visibility's curator insight, February 12, 2015 9:12 AM

"In B2B buying, emotions matter even more than logic and reason".

Kim Swagemakers's curator insight, February 12, 2015 9:36 AM

106... it's a hell of a lot, but comes in handy for workshops and presentations

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Every marketer should beware of these costly mistakes. 

Every marketer should beware of these costly mistakes.  | Digital boards | Scoop.it
Every marketer should beware of these costly mistakes.  - Kapil Jekishan - Google+

Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Arnaud d'Haen from Curation, Social Business and Beyond
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Digital boards | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
Arnaud d'Haen's insight:

Schools... on your mark, go for it!

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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