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Content marketing tips: why compelling infographics work

Content marketing tips: why compelling infographics work | Digital boards | Scoop.it
As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in w

Via Peg Corwin
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Marco Favero's curator insight, June 29, 2015 10:01 AM

aggiungi la tua intuizione ...

Glenn Wallace's curator insight, June 29, 2015 2:34 PM

Things you need to know

Jane Gardner's curator insight, June 29, 2015 7:53 PM

People are visual skimmers and when you can save them time by providing infographic on statistics or research, they will consume! 

Rescooped by Arnaud d'Haen from Infographics in het onderwijs
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Infographic: 5 tips voor een goede infographic

Infographic: 5 tips voor een goede infographic | Digital boards | Scoop.it

"Infographics zijn erg populair, het is een goede manier om grote complexe ideeën of onderzoeksresultaten te presenteren. Het maakt data overzichtelijk en inzichtelijk voor een groter publiek. Maar wat maakt een infographic een goede infographic? In dit artikel 5 tips voor het maken van een goede infographic..."


Via André Manssen
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Rescooped by Arnaud d'Haen from visualizing social media
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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Digital boards | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

But that's not always what happens.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 


Via Lauren Moss
Arnaud d'Haen's insight:

Storytelling with images, what's new?

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massimo scalzo's curator insight, July 4, 2014 8:11 AM

The Essentila Elements of Infographic, piece by piece...

ManufacturingStories's curator insight, September 23, 2014 4:47 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Rescooped by Arnaud d'Haen from Public Relations & Social Media Insight
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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | Digital boards | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.

 

Here’s 6 reasons B2B marketers should use infographics:

 

1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!


Via Jeff Domansky
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Natalie Hodgkiss's curator insight, May 13, 2014 8:07 PM

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

Anthony's curator insight, December 16, 2014 8:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!