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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Digital Authorship | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
Lee Schlenker's insight:

Lauren Moss suggests this infographic from ContentVerve that suggests how authors and content providers can better target their SEO strategies.

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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

Digital Authorship
Exploring transmedia design and production
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5 Things Edtech Startups Can Learn From Classroom Teachers

5 Things Edtech Startups Can Learn From Classroom Teachers | Digital Authorship | Scoop.it
Edtech is a big market, trillions of dollars globally. No wonder there are so many entrepreneurs trying to grab a piece. In an age when start-up entrepreneurs routinely try to come up with the next big gold rush, however, it is easy to forget that the fundamentals of pedagogy have remained [...]
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Simons: Alberta closing book on an education tradition

Simons: Alberta closing book on an education tradition | Digital Authorship | Scoop.it

No more pencils. No more books. No more teachers' dirty looks.

The Internet is an extraordinarily powerful educational tool. 

But in our rush to embrace the very real virtues of the digital universe, let us be careful that our enchantment doesn't blind us to its limitations.

We may no longer need a textbook warehouse. Let's not be in quite such a hurry to get rid of the textbook itself.

Lee Schlenker's insight:

Last week, Alberta Education confirmed it is closing its provincial textbook depot. The move will mean the elimination of 25 fulltime jobs and save an estimated $5.5 million a year in operating costs. It will also mark the end of an era in public education - the beginning of the end of the textbook as a classroom teaching tool. 

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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Digital Authorship | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
Lee Schlenker's insight:

Lauren Moss suggests this infographic from ContentVerve that suggests how authors and content providers can better target their SEO strategies.

more...
Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Writer's Nook: G = What in the World is Google Authorship?

Writer's Nook: G = What in the World is Google Authorship? | Digital Authorship | Scoop.it
Last year, David Cohen, a brilliant marketer, SEO, and mentor invited me to a small Google+ Hangout with other writers interested in SEO and Authorship. He also asked if he could use my personal website as an example ...
Lee Schlenker's insight:
Anna Mittower begins her story, '“Caitlin,” he said. “According to Google, you didn’t write any of these posts.” Snap. I was mortified. Embarrassed. And more than a little bit angry at Google. Over 300 blog posts and none of them mine? That just wasn’t right.'
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Reading: Not Just For Solitary Bookworms Anymore

Reading: Not Just For Solitary Bookworms Anymore | Digital Authorship | Scoop.it
"Wait a minute! Wait a minute!
Lee Schlenker's insight:

According to Bob Stein, the future of books is "social reading." Rather than limiting discussion of a certain book to a digital room in e-readers such as the Kobo or Kindle, Socialbook lets all your friends in your personal digital network know what you’re reading and invites them into the conversation. Furthermore, Socialbook puts participants right into the text of the book, where they can scribble notes in the digital margin of the book, highlight portions, pull out quotes and even re-arrange the content.

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A List of The Best Free Digital Storytelling Tools for Teachers

A List of The Best Free Digital Storytelling Tools for Teachers | Digital Authorship | Scoop.it

A List of The Best Free Digital Storytelling Tools for Teachers.

 

Here some of the pluses of digital storytelling in education :


- It develops creativity and critical thinking Students who are shy or afraid to talk in class get a chance to speak out their minds 

 

- It empowers students voice to deliver rich, deep message that is capable of conveying a powerful message. 

 

- It helps students explore  the meaning of their own experience, give value to it, and communicate that experience with others.

 

- It promotes the notions of life long learning and independent learning 

 

- It develops students communicative skills It is a reflective process that helps students reflect upon their learning and find deep connections with the subject matter of a course or with an out-of-class experience. 

 

- It fosters students sense of individuality It also gives students an opportunity to experiment with self-representation and establish their identityStudents creating digital stories develop proficiency with multimedia applications

 

 


Via Gust MEES, Gianfranco D'Aversa
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Ness Crouch's curator insight, February 3, 2013 2:51 AM

Do I need to add more?

Γιώργος Παπαναστασίου's curator insight, February 3, 2013 4:02 PM

Και "storyjumper" επίσης.

Gianfranco D'Aversa's curator insight, February 10, 2013 10:45 AM

A List of The Best Free Digital Storytelling Tools for Teachers.

 

Here some of the pluses of digital storytelling in education :


- It develops creativity and critical thinking Students who are shy or afraid to talk in class get a chance to speak out their minds 

 

- It empowers students voice to deliver rich, deep message that is capable of conveying a powerful message. 

 

- It helps students explore  the meaning of their own experience, give value to it, and communicate that experience with others.

 

- It promotes the notions of life long learning and independent learning 

 

- It develops students communicative skills It is a reflective process that helps students reflect upon their learning and find deep connections with the subject matter of a course or with an out-of-class experience. 

 

- It fosters students sense of individuality It also gives students an opportunity to experiment with self-representation and establish their identityStudents creating digital stories develop proficiency with multimedia applications

 

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Unbindable: E-books strengthen the independence of authors

Unbindable:  E-books strengthen the independence of authors | Digital Authorship | Scoop.it
The good news for the roughly 20,000 readers and hundreds of authors attending this month’s Virginia Festival of the Book here in Charlottesville is that book publishing seems well on the way to changing for the better.
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The curious incident of the books on the Kindle - Spectator Blogs

The curious incident of the books on the Kindle - Spectator Blogs | Digital Authorship | Scoop.it
If you had a pile of 300 books in your house waiting to be read, what would you do? Would you go out and buy any more books? I doubt…
Lee Schlenker's insight:

Mark Mason suggests that e-books are good news for writers, assuming the economics of publishing continue to let them make any sort of money from the sale of their work. It will mean that people are much more likely to buy their books, if not read them.He is less sure what it will mean for the way we engage with a book. Will we be less likely to persevere with a difficult one? To re-read old favourites? To form favourites in the first place?

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Great idea, thanks: intellectual property and theft

Great idea, thanks: intellectual property and theft | Digital Authorship | Scoop.it
If ideas are currency in a knowledge-driven industry such as scientific research, why is intellectual property (IP) so often taken without consent?
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Adam Vogel addresses the question of "is the use of someone else’s ideas theft or just streamlined knowledge transfer and exchange?"

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Five Shades of Book Discovery | Digital Book World

Five Shades of Book Discovery | Digital Book World | Digital Authorship | Scoop.it
There have been two great and thought-provoking and much commented articles recently on the subject of new book discovery: 1. Discovery is Publishers'
Lee Schlenker's insight:

Andrew Rhomberg both reviews recent articles by Guy Lescharles Gonzales and Ed Nawotka and suggests five current trends for book discovery

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With 200K Stories Shared, Storylane Launches An iPhone Reading App | TechCrunch

With 200K Stories Shared, Storylane Launches An iPhone Reading App | TechCrunch | Digital Authorship | Scoop.it
Last year, Storylane launched a site for users to share stories that are a little more thoughtful or serious than what you'd find on other social media properties.
Lee Schlenker's insight:

Anthony Ha takes a look at Storylane's new app which allows readers to quickly digest and discuss the authors' short stories and vignettes.

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What the Heck is Google Authorship? A Brief Tutorial on Getting Started. | Outlier Solutions, Inc.

What the Heck is Google Authorship? A Brief Tutorial on Getting Started. | Outlier Solutions, Inc. | Digital Authorship | Scoop.it
Lee Schlenker's insight:

Kathleen Martin discusses the advantages of Google Authorship, first from Google's point of view, then from the point of view of an author or content marketer. This short article also offers a step by step guide in gettng started.

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Turning Print into an Interactive Storefront

Turning Print into an Interactive Storefront | Digital Authorship | Scoop.it
Augmented reality may sound like a concept straight out of science fiction, but it’s really a combination of geo-location and mobile visual display that offers publishers the opportunity to turn paper products into interactive screens.
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Lenz-FitzGerald of Layar argues that his technology can turn any encounter with a book into a “shoppable” moment.

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Stephen Downes: The MOOC of One: Personal Learning Technologies - YouTube

What will it happen after the MOOC? How will they influence the next generation technology? Stephen Downes, who built the world's first MOOC software, descri...

Via Susan Bainbridge
Lee Schlenker's insight:

In moving away from distance teaching to focusing on the idea of proximity learning

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María Dolores Díaz Noguera's curator insight, April 16, 7:33 AM

Stephen Downes: The MOOC of One: Personal Learning Technologies

Valary Oleinik's curator insight, June 4, 11:43 AM

Who better to discuss MOOCs than one of the founding fathers.

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Amazon Patents 'DVD Extras' for E-Books | Gadget Lab | Wired.com

Amazon Patents 'DVD Extras' for E-Books | Gadget Lab | Wired.com | Digital Authorship | Scoop.it
As far as media delivery goes, e-books are pretty flat. You get the book and maybe some notes or background info from the publisher, and that's pretty much it. That's not good enough for Amazon.
Lee Schlenker's insight:

Amazon was granted a patent today outlining a “Customized Electronic Book with Supplemental Content” (Patent #8478662). It describes a way to enhance Kindle e-books by tacking on supplemental material provided by publishers or reputable sources. The e-books would be personalized by adding additional content within the specific interests of individual readers, or reader types. So, you could be reading A Game of Thrones and an additional story line or illustration (for example, a map) could be accessed from within the book, sort of like a DVD extra.

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Breaking Digital Ground: E-books and Small Press Literary Publishers - Publishers Weekly

Breaking Digital Ground: E-books and Small Press Literary Publishers - Publishers Weekly | Digital Authorship | Scoop.it
Breaking Digital Ground: E-books and Small Press Literary Publishers Publishers Weekly E-books still account for so many of the question marks in the book business, especially for smaller publishers, most of whom let the big trade houses test the...
Lee Schlenker's insight:
Authors at the AWWP congress wondered whether an e-book really is a digital equivalent to a print book, or if it's something else entirely, meant to be used differently. They were skeptical of the big business interests and technology companies—Google, Amazon, Apple—that produce many of the reading devices and control the retail terms for e-books. They considered whether e-books could open new avenues of not just commerce but art as well.
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What’s New in Digital Scholarship: Real-time censorship and whether online news actually increases knowledge

What’s New in Digital Scholarship: Real-time censorship and whether online news actually increases knowledge | Digital Authorship | Scoop.it
When NGOs act like news organizations, narratives of the Arab Spring, and predicting who you are from what you "like": all that and more in this month’s roundup of the academic literature.
Lee Schlenker's insight:

Journalist’s Resource, a project of the Shorenstein Center on the Press, Politics and Public Policy at the Harvard Kennedy School, examine the academic literature in media, social science, and other fields, and regularly summarize the high points and giving you a point of entry.

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L’optimisation des backlinks et des citations structurées de votre page Google+ Local | IceRanking®

L’optimisation des backlinks et des citations structurées de votre page Google+ Local | IceRanking® | Digital Authorship | Scoop.it
Nous l'avons vu dans mon précédent article sur la création de votre page Google+ Local, il est devenu indispensable de bien remplir sa page lors de
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Joe Sabia: The technology of storytelling | Video on TED.com

iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book.
Lee Schlenker's insight:

Ladina ZIMMERMANN a proposé cette vidéo présentation de Lothar Meggendorfer -  un inventeur qui, au siècle dernier, a créé une technologie de narration audacieuse : le livre animé

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Top novelists look to ebooks to challenge the rules of fiction

Top novelists look to ebooks to challenge the rules of fiction | Digital Authorship | Scoop.it
Leading British authors drawn to experiment with the scope of interactive storytelling
Lee Schlenker's insight:

"I am trying to find a new way of telling stories, and once you start thinking about it, there are almost too many possibilities," said Ian Pears, who is completing an interactive ebook for Faber that will stretch the form to its current limits. "There is no reason to think the printed book will be the defining literary format. I don't want to be cautious any more. This is about changing the fundamentals. The worst that can happen is that it won't work."

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A Book Is a Start-up: Lessons from Leanpub, Net Minds, and Other Publishing Hustlers

A Book Is a Start-up: Lessons from Leanpub, Net Minds, and Other Publishing Hustlers | Digital Authorship | Scoop.it
Leanpub, Net Minds, and the other players in this corner of the publishing world envision a book as a technological enterprise, and hustlers are riding in from every direction to get in on the market.
Lee Schlenker's insight:

“We believe a writer is not necessarily a writer,” Sanders, the Net Minds C.E.O., said. “They are content containers.”

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From Authorship to Authority at SMX West - SwellPath

From Authorship to Authority at SMX West - SwellPath | Digital Authorship | Scoop.it

"From Authorship to Authority" to learn about our journey to higher-quality search results.

Lee Schlenker's insight:

The key points of Mike Arnesen's talk on "From Authorship to Authority" in improving the quality of search and discoverability.

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Book Promotion — What’s Working at Amazon in 2013? | Lindsay Buroker

Book Promotion — What’s Working at Amazon in 2013? | Lindsay Buroker | Digital Authorship | Scoop.it
Amazon isn't the only place to sell your ebooks, and I've had some luck with Apple and Kobo of late, but it remains the big dog in the house, and most of the
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Lindsay Buroker discusses her experience in promoting books on the Amazon platform. She covers both what doesn't work any longer, as well as what strategies and tactics might.

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How To Let Viewers Choose an Ending to Your Interactive Video [Creator's Tip #80]

How To Let Viewers Choose an Ending to Your Interactive Video [Creator's Tip #80] | Digital Authorship | Scoop.it
Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos. Just like stand-alone videos, however, your content must be compelling for it to work.
Lee Schlenker's insight:

Tim Schmoyer offers a short tutorial on integrating menus to interact with the the audience through video story telling.

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UC Berkeley researchers aim to revolutionize e-books | UWIRE

UC Berkeley researchers aim to revolutionize e-books | UWIRE | Digital Authorship | Scoop.it
Lee Schlenker's insight:

Robert Glushko, adjunct professor in the School of Information, suggests that adapting the e-book for the Web instead of for specific applications would open up a wide array of new features for authors to utilize and make textbooks more interactive. Some of these features would include annotations, endnotes and highlighting.

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